Product Marketing Manager
Product Marketing Manager - Employee Empowerment
US - Remote
Role and Responsibilities
The Product Marketing manager plays a pivotal role in Legion's mission - turning hourly jobs into good jobs - and tells our story in ways that inspire, educate and motivate prospects, customers and retail industry influencers. The successful candidate is excited to work for a growing startup, curious, and comfortable working with go-to-market and product teams to translate the value Legion's products deliver to solve critical workforce management challenges.
This role is full-time, reporting to the VP of Product Marketing, and is a fully remote position.
Critical Capabilities include:
- Develop Product Level Messaging: Identify key personas for our buyers, who they are, how they buy, their critical buying criteria, and the "so what" for why it is essential. Collaborate cross-functionally to develop product messages and value propositions that support the buying journey and resonate with target personas.
- Support Customer Adoption: Develop messages and content to help retailers drive the adoption of empowerment tools with their employees.
- Customer Communications: Manage and write release announcements and other customer communications.
- Competitive Intelligence & Market Analysis: Research and analyze current business situations and workforce-related trends to proactively position Legion's employee empowerment solutions through compelling messaging that addresses those critical issues and drivers.
- Support Sales with Product Value Propositions: Create impactful sales tools and resources, including collateral, thought leadership, and presentations, and partner with sales development reps on key demand generation sequencing messages..
- Support Demand Generation Campaigns: Create and deliver compelling messages and presentations for marketing programs, demand-generation webcasts, and events.
- Develop Customer Value Stories: Create customer stories and package the value they have derived from Legion
- 5+ years of technology marketing experience with Employee Engagement software solutions such as earned wage access, communications or task management andretail background.
- Strong product or industry marketing background with employee engagement solutions for frontline workers.
- Superior written and verbal communication and storytelling skills
Personal attributes and values
- Self-starter who can identify problems, proactively suggest, and execute creative solutions.
- An analytical and curious individual passionate about understanding how products work and their value to customers.
- A "get stuff done" person who can juggle multiple programs and initiatives.
- Team player who is willing and able to collaborate
COMPENSATION & BENEFITS
Salary Range: $110,000 - $140,000 plus bonus
At Legion, we offer competitive compensation and benefits packages to all employees. As a fully remote employer, Legion determines pay for positions using local, national, and industry-specific survey data. Our posted salary range is done so in good faith based on national data and may be refined for a candidate's region/town/cost of living. We strive to make competitive offers allowing employees room for future growth. Salaries will be based on the applicant's location, level of experience, education, and specialized knowledge and skills. Additionally, we consider the external market rate, the amount we have budgeted internally, and internal equity within the company for the same position.
Benefits include, but are not limited to:
- $0 monthly premium and other flexible medical, dental, and vision plans effective on the first day of employment
- 401k plan
- Unlimited Paid Time Off and Paid Holidays
- Parental Leave
- Equity
- Monthly Wellness Reimbursement
- Monthly Lunch on Legion
Legion is an equal opportunity employer. All applicants will be considered for employment without attention to race, religion, color, sex, sexual orientation, gender identity, age, national origin, veteran, disability status, or any other basis covered by appropriate law.
How We Determine What We Pay
As a fully remote employer, Legion determines pay for positions using local, national, and industry-specific survey data. We evaluate external equity and the cost of labor/prevailing wage index in the relative marketplace for jobs directly comparable to jobs within our company. Our posted salary range is based on national data and may be refined for a candidate's region/town/cost of living. For new hires, we strive to make competitive offers allowing the new employee room for future growth. Salaries will be based on the applicant's location, level of experience, education, and specialized knowledge and skills. Additionally, we consider the external market rate, the amount we have budgeted internally, and internal equity within the company for the same position. An employee/candidate with a stronger skill set will receive higher pay.
Job Applicant Privacy Policy
This Job Applicant Privacy Policy ("Policy") describes how Legion Technologies, Inc. ("Legion", "we", "us" and "our") collects, uses, and discloses "personal information" as defined under California law from and about job applicants who are residents of California.
This Policy does not apply to our handling of data gathered about you in your role as a user of our consumer-facing services. When you interact with us as in that role, the Legion Privacy Policy applies.
Types of Personal Information We Handle
We collect, store, and use various types of personal information through the application and recruitment process. We collect such information either directly from you or (where applicable) from another person or entity, such as an employment agency or consultancy, background check provider, or other referral sources. This information includes:
- Identification and contact information, and related identifiers such as full name, date and place of birth, citizenship and permanent residence, home and business addresses, telephone numbers, email addresses, and such information about your beneficiaries or emergency contacts.
- Professional or employment-related information, including:
- Recruitment, employment, or engagement information such as application forms and information included in a resume, cover letter, or otherwise provided through any application or engagement process; and copies of identification documents, such as driver's licenses, passports, and visas; and background screening results and references.
- Career information such as job titles; work history; work dates and work locations; information about skills, qualifications, experience, publications, speaking engagements, and preferences; and professional memberships
- Education Information such as institutions attended, degrees, certifications, training courses, publications, and transcript information.
- Legally protected classification information such as race, sex/gender, religious/ philosophical beliefs, gender identity/expression, sexual orientation, marital status, military service, nationality, ethnicity, request for family care leave, political opinions, and criminal history.
- Other information such as any information you voluntarily choose to provide in connection with your job application.
How We Use Personal Information
We collect, use, share, and store personal information from job applicants for our and our service providers' business and operational purposes in the recruitment process such as: processing your application, tracking your application through the recruitment process, contacting references with your authorization, conducting background checks you authorize, and making hiring decisions. We will also use job applicant information for internal analysis purposes to understand the applicants who apply and to improve our recruitment process. We may sometimes need to use applicant information for legal purposes, such as in connection with any challenges made to our hiring decisions.
With Whom We Share Personal Information
We will disclose job applicant personal information to the following types of entities or in the following circumstances (where applicable):
- Internally: to other Legion personnel involved in the recruiting and hiring process.
- Vendors: such as technology service providers, travel management providers, human resources suppliers, background check companies, and employment agencies or recruiters, where applicable.
- Legal Compliance: when required to do so by law, regulation, or court order or in response to a request for assistance by the police or other law enforcement agency.
- Litigation Purposes: to seek legal advice from our external lawyers or in connection with litigation with a third party.
- Business Transaction Purposes: in connection with the sale, purchase, or merger.
- How to Contact Us About this Policy – If you have any questions about this Policy, please contact privacy@legion.co.
Legion's mission is to turn hourly jobs into good jobs. We’ll do this by improving labor efficiency and employee engagement simultaneously. The hourly workforce currently makes up almost 60% of the overall labor market in the United States. Thes...
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