Product Marketing Manager

VAST Data is a disruptive IT infrastructure company focused on democratizing flash storage for all data. VAST has already stablished itself as the fastest-selling infrastructure company in history, and every day, enterprises across diverse industries are modernizing their analytics, content, computing, and AI infrastructure with VAST Data’s Universal Storage.

As a Product Marketing Manager for VAST Data, you will be responsible for developing positioning, messaging, and integrated go-to-market (GTM) strategy for our key solutions and verticals. You will contribute to thought leadership, solution/product launches, and produce the content necessary for the VAST field organization and partners to drive opportunities. You should be customer obsessed, have a bias for action, and willingness to learn in a fast-paced environment.

In this role, you can expect to grow both your skills & work experience significantly. This is a great opportunity to be a part of one of the fastest-growing startups of all time.

THE ROLE



• Own the development of creative and compelling content, including product documentation, videos, webinars, presentations, FAQs, sales sheets, and blog posts
• Evangelize product/solution value proposition with key customers and partners
• Orchestrate and provide leadership for GTM initiatives across entire marketing/sales team to drive effective campaigns
• Build product narratives and outbound messaging, partner with copywriters to bring messaging to life
• Cultivate, define, own customer stories and value testimonials
• Drive customer research to deepen understanding of user base and how to reach the target audience
• Define targets KPIs and monitor, analyze, and report against them

• 5+ years of product or solution marketing experience, preferably in the field of Enterprise and/or Cloud Storage products and solutions
• Background / working knowledge of key market trends (AI/ML, Big Data, High-Performance Computing, Cloud Computing, Data Protection) with ability to attenuate value proposition and content to match relevant customer values and concerns
• Excellent written and oral communication/presentation skills including ability to create and deliver effective presentations.
• Ability to build end-to-end plans and manage execution across cross-functional teams.
• Collaborative – comfortable and motivated working in a collaborative environment, with the ability to build relationships with key stakeholders
• Experience defining and executing marketing programs and campaigns
• Capable of understanding and communicating to technical and business audiences
• Experience working directly with customers to build and tell their success stories.
• Ability to travel for industry conferences, customer visits, team offsites, and partner and sales meetings

NICE TO HAVE

• 
  Bachelor's degree in Computer Science, Business, Marketing, or related discipline
• MBA is not required, but preferred