Product Marketing Manager - job 1 of 2

About Coda

Coda started with an observation: In a world full of applications, why do documents and spreadsheets still run everything? And why haven't they been meaningfully updated in over 50 years? Coda is a new doc that's familiar and flexible like the documents you're used to, but comes with building blocks you can combine to create docs as powerful as apps. It's a big product with an even bigger mission. And we need your help to spread the word! We're backed by some of the Valley's leading venture capitalists, and have assembled a world-class team across offices in San Francisco, Mountain View, and Seattle, and remote employees all over the US. In fact, all our jobs are open in any location across the US. Here's a quick overview of what we do.

About the Role

We are looking for a Product Marketing Manager to join our squad and translate what can seem like technically complex magic into clear, accessible value for our growing community of makers. You will translate strategic insight into vision and action, elegance mixed with hands-on execution, expert story-telling and messaging, and an enthusiasm for solutions powered by Coda.

Specifically, you will focus on the core experiences in our product that makers work with every day. As a partner to every organization within Coda focused on improving the primary product experience, you'll participate in meaningful inbound research with our customers and market, and bring understanding across go-to-market, product, design, and engineering teams. You'll demonstrate go-to-market finesse in positioning, messaging, and timing, while helping Coda connect with and hype-up new audiences. If you've ever started with the blank canvas of a Coda doc, and immediately became excited as text, tables, charts, images, buttons, and extensions came together to bring your idea to its fullest life—you'll love this role. You will report to the Product Market Lead and join a team of product marketers breaking down barriers and telling exceptional stories in the documentation space.

You will:

• Shape strategy for vertical and use case messaging, taking into account essential external context and internal vision
• Partner with teams on successful go-to-market launch processes, from incorporating customer POV into product solutions and messaging, to maintaining project rhythm through launch, and on to measuring impact and refining strategies for future launches
• Contribute to ongoing marketing campaigns, including providing briefs for content, email, social, community, and digital ad campaigns
• Create unique narratives based on audience and segmentation and work collaboratively across Product, PR, Solutions, Brand, and Data Science to develop positioning and implement go-to-market across them.
• Collect and summarize user insights to inform strategies; competitive research and messaging.
• Refine Coda's positioning and work together with our Brand team to create user-facing assets based on that (pitch docs, videos, blog posts, adoption materials, and any other creative mechanisms you dream up!)
• Use Coda as an authentic maker, and strategize about our product and long-term bets.

You may be a great fit for this role if:

• The ability to build partnership with different teams and users through learning and expressing multiple points of view.
• A love of productivity tools, a passion for the ins and outs of how a product works, and a desire to grow.
• 3+ years experience positioning B2B SaaS solutions.
• You're a natural organizer on your teams ー well versed in the art of working with many teams.
• Experience creating compelling content & messaging.
• Audience research, segmentation, and persona development are all strategies you've used.
• You can make sense of and summarize many viewpoints into easily digestible insights.

How we care for our Codans!

Starting on your first day of employment, Coda offers a wide range of benefits and perks that support eligible employees and their family members. Some of our benefits include:

• Medical, Dental, Vision and Life Insurance
• 401k
• Optional Remote or in-office work
• Commuter Benefits
• Cell & Internet Subsidy
• Lunch Subsidy
• Fitness Subsidy
• Parental Leave
• Annual Educational Stipend

At Coda, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants. We do not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. Coda believes that diversity and inclusion among our teammates is critical to our success as a company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.