Product Marketing Manager

About Us

Founded in Irvine, California, in 2010, Kajabi is a leading all-in-one platform for knowledge entrepreneurs to build, market, and sell educational content. With Kajabi's robust product features, users have a single ecosystem in which they can publish, market, and sell online courses, membership sites, communities, and other digital products. Tens of thousands of entrepreneurs rely on Kajabi to build and manage their online businesses, and the company has helped these entrepreneurs generate over $3.5 billion in sales from nearly 60 million customers to date. Learn more at www.kajabi.com.

Product Marketing Manager

As a Product Marketing Manager you'll own the go-to-market strategy and product adoption efforts for your product portfolio, including messaging and positioning, product launch, customer segmentation and internal enablement. You'll partner with the product team from ideation through to delivery to bring to market products that solve customers problems and deliver new value. The role will report to our VP of Product Marketing & Lifecycle.

Your portfolio will focus on empowering our customers to build their audience, market their products, and communicate with their audience by providing them with tools and products to accomplish these goals.

We offer a flexible working schedule and are open to remote and local applicants.

The Impact you will make

• Shape the holistic go-to-market strategy for your portfolio, identifying key launch milestones that introduce new value propositions, expand on existing value propositions or unlock new markets
• Define the strategy and manage execution for cross-functional product launches
• Lead high-value feature adoption through ongoing experiments and campaigns
• Create messaging and strategic narratives for your products that position Kajabi as a differentiated solution in the market
• Work with product teams to synthesize research into clear product strategy and messaging that resonates with our customers
• Drive internal enablement for your portfolio to ensure all teams are launch ready
• Be the expert on the customer and market through competitive intelligence, customer interviews, win-loss and more

Attributes for Success

• Curiosity - you have a keen sense of curiosity and a desire to learn
• Storyteller - you understand the difference between copywriting and crafting impactful narratives. You're passionate about differentiated positioning that lands with your audience—in their words, not marketing jargon
• Data-Driven – your strategies are rooted in customer and market data and you can use data storytelling to drive stakeholder buy-in
• Self-Starter - ability to identify opportunity, execute and drive change
• Passionate – you believe in Kajabi's mission and need a bigger purpose behind your work
• Collaborative – easily influence others to action by fostering collaboration and shared outcomes so that teams win together
• Growth Mindset - you're always looking to evolve personally and professionally, and view challenges as opportunities for growth

Bonus if you have

• 5+ years Product Marketing experience, ideally in SaaS
• Experience with self-serve, product-led go-to-market motions
• Certifications and training from Reforge or the Product Marketing Alliance
• Worked in an empowered product team that continuously discovers new product opportunities

Kajabi Team Benefits Package

• Company paid premiums for medical, dental and vision insurance for self and family
• Company sponsored HSA account
• Company 401K, 100% match up-to 6% of employee contributions
• Equity
• Flexible vacation policy
• Telecommuting
• Educational Allowances
• Fitness incentives package
• Company funded mental health resources
• Wellness perks
• Casual Dress

How To Apply

Sound like a good fit for you? Click apply, below!

• Remote and local applicants welcome!
• Links - Send along any links that best showcase your experience, i.e. your portfolio, LinkedIn, blog posts, other writing samples, etc.

Kajabi LLC is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, disability, age, veteran status, or any other basis protected by applicable law. #LI-SL1 #LI-Remote