Product Marketing Manager - job 2 of 2

San Francisco

Coda is a rapidly growing startup that’s reinventing the doc. It’s crazy to us that documents and spreadsheets have been running the world for the last 40 years, but haven’t meaningfully changed to meet the needs of the modern workforce. Coda is an entirely new experience that feels familiar, but is as elegant and powerful as any app. Our maker community has built docs to be their most productive, run their businesses, and to build their brands. We need your help to spread the word!

We're backed by some of the Valley's leading venture capitalists, and have assembled a world-class team across offices in San Francisco, Mountain View, and Seattle, and remote employees all over the US.

The role:

We are looking for a Product Marketing Manager to join our squad and translate what can seem like technically complex magic into clear, accessible value for our growing community of makers. This role will require translating strategic insight into vision and action, cross-functional elegance mixed with hands-on execution, expert story-telling and messaging, and a genuine enthusiasm for solutions powered by Coda.

Specifically, this role will focus on the core experiences in our product that makers interact with every day they use Coda. As a partner to every organization within Coda focused on continually improving the core product experience, you’ll engage in meaningful inbound research with our customers and market, and drive alignment across go-to-market, product, design, and engineering teams. You’ll demonstrate go-to-market finesse in positioning, messaging, and timing, while helping Coda connect with and hype-up new audiences.

Responsibilities:

• Develop and drive strategy for vertical and use case messaging, taking into account key external context and internal stakeholders
• Create differentiated narratives based on audience and segmentation and work collaboratively across Product, PR, Solutions, Brand, and Data Science to develop positioning and execute go-to-market across them.
• Collect and synthesize user insights to inform strategies; competitive research and messaging.
• Iterate on Coda's positioning and work together with our Brand team to create user-facing assets based on that (pitch docs, videos, blog posts, adoption materials, other creative mechanisms you dream up!)

What we're looking for in a candidate:

• An authentic maker to tell Coda's story; a talented Product Marketer with a passion for the Coda mission and product.
• A love of productivity tools, eagerness to learn the ins and outs of how a product works, and a desire to roll up your sleeves to make things happen.
• 3-5 years experience positioning B2B SaaS solutions.
• You're a natural organizer on your teams ー well versed in the art of working cross-functionally.
• Proven experience crafting compelling content & messaging.
• Audience research, segmentation, and persona development are all playbooks you've successfully used.
• Ambiguity excites you! You can make sense of it and are able to synthesize many viewpoints into easily digestible insights.