Senior Director, Demand Generation

Why project 44 ... At project 44, we’re on a mission to make supply chains work. With Movement, our High-Velocity Supply Chain Platform, project 44 optimizes the movement of products globally, delivering unparalleled resiliency, sustainability, and value for our customers. We operate the world's most trusted end-to-end visibility platform, tracking over 1 billion shipments annually for over 1,300 leading brands across manufacturing, automotive, retail, life sciences, food & beverage, and oil, chemical & gas industries. Recently named to Fast Company’s Most Innovative Company’s List, project 44 is headquartered in Chicago with a diverse team spanning 19 global offices and growing. If you’re eager to be part of a winning team that works together to solve some of the most challenging supply chain issues, let’s talk. About the Role As the Senior Director of Demand Generation at project 44, you'll lead our efforts in driving marketing programs to generate high-quality leads and boost pipeline growth. Collaborating with Sales, Marketing, and Product teams, you'll develop and execute integrated campaigns across various channels to increase brand awareness and demand for project 44's solutions. This role requires strategic thinking, strong leadership, and a focus on optimizing marketing ROI in a dynamic industry landscape. Key Responsibilities • Strategic Demand Generation : Develop and implement comprehensive demand generation and account-based marketing strategies aligned with business objectives to drive pipeline and bookings growth. • Cross-functional Collaboration : Partner with Sales and Marketing teams to ensure alignment and integration of demand generation efforts with overall business goals. • Campaign Development and Execution : Lead the creation and execution of integrated marketing campaigns across a variety of channels to drive engagement and conversions. • Performance Analysis and Optimization : Utilize data-driven insights to continually assess and optimize campaign performance, ensuring maximum ROI and effectiveness. • Team Leadership and Development : Lead a high-performing demand generation team, providing guidance, mentorship, and professional development opportunities. • Market Research and Insights : Stay informed about industry trends, competitor activities, and customer insights to inform demand generation strategies and tactics. Requirements & Preferred Skills • Professional Experience : 7+ years of experience in B2B demand generation, preferably in the technology or SaaS industry, with a track record of driving measurable results. • Leadership Skills : Proven ability to lead a team and inspire cross-functional teams to achieve ambitious goals in a fast-paced environment. • Strategic Thinking : Strong strategic mindset with the ability to develop and execute complex demand generation strategies that drive business growth. • Analytical Skills : Proficiency in data analysis tools and techniques to measure and optimize campaign performance. • Collaboration : Excellent collaboration and communication skills with the ability to work effectively across teams and influence stakeholders at all levels. • Creativity : Innovative thinker with a creative approach to campaign development and problem-solving. • Adaptability : Ability to thrive in a dynamic, rapidly evolving industry and adapt strategies to changing market conditions. • Bachelor's degree in Marketing, Business, or related field. Master's degree is a plus. Diversity & Inclusion We're designing the future of how the world moves and is connected through trade and global supply chains. We can only deliver a truly world-class product and experience if our teams are as diverse and unique communities we are building for. So it's up to us to create a company where anyone can bring their authentic self to work everyday. We're constantly working to improve, and we accept our responsibility to elevate the voices left in the margins. It's on every one of us. Our focus on inclusion manifests in the way we hire, the customers we serve, and the regions we prioritize. We're building a company that every one of us at project 44 is proud to work for: a company that celebrates you for being you. We pride ourselves on celebrating everyone — project 44 is an equal opportunity employer actively working on creating a diverse and inclusive work environment where underrepresented groups can thrive. If you share our values and our passion for helping the way the world moves, we’d love to review your application! For any needed accommodations during the hiring process, please email Even if you don’t meet 100% of the above qualifications, you should still seriously consider applying. Studies show that you can still be considered for a role if you meet just 50% of the role’s requirements. More About project 44 Since 2014, project 44 has been transforming the way one of the largest, most important global industries does business. As transportation and logistics continues to evolve and customer expectations around delivery become…