Job details

Social Media Manager

Our client is seeking a Social Media Manager to develop and execute a dynamic social media strategy across Meta and LinkedIn platforms. The goal is to enhance brand visibility and foster meaningful community engagement. This role requires a balance of strategic planning, hands-on content creation, and direct audience interaction.

Location:

Fully remote (Work from home), 9 AM - 5 PM EST

Key Responsibilities:

Social Media Strategy: Develop and implement a social media strategy aligned with brand guidelines and objectives for Meta and LinkedIn platforms.
Content Creation & Editing: Use Canva to edit and create on-brand graphics, videos, podcasts, and reels, including editing 1-2 podcasts per month.
Social Media Posting: Schedule and manage consistent social media posts, ensuring active engagement with the audience.
Community Engagement: Respond to inquiries and nurture warm leads through meaningful conversations with the online community.
Newsletter Strategy & Event Promotion: Promote events and grow the mailing list by driving newsletter signups and social media visibility.
Market Research: Identify leads, trends, and opportunities for better audience targeting and outreach.
Execution: Blend strategic planning with hands-on content execution to ensure timely, high-quality delivery.
Flexibility & Transparency: Maintain clear communication with the internal team, ensuring goals and timelines are met.

What Success Looks Like:

Increased Brand Visibility: Boost brand awareness and engagement through a well-executed social media strategy.
Community Engagement: Build an active social media community that converts warm leads into sales.
Content Impact: Deliver high-quality, relevant content that aligns with brand identity and resonates with the target audience.
Event Promotion: Drive participation and visibility for events through effective social media and newsletter strategies.
ROI Growth: Increase return on investment through targeted social media campaigns.
Newsletter Growth: Successfully grow the mailing list through strategic initiatives.

Qualifications:

Experience: 2+ years of social media management experience across Meta and LinkedIn, with a focus on both strategy and execution.
Content Creation Skills: Proficiency in Canva for creating and editing videos, podcasts, reels, and graphics.
Industry Knowledge: Experience in the outdoors industry, leadership, or coaching is a plus.
Event Promotion: Demonstrated experience in promoting events via social media and newsletters.
Market Research: Ability to conduct research to identify new leads and engagement opportunities.
Communication: Excellent verbal and written communication skills in English.
Adaptability: Ability to work independently with flexibility, maintaining alignment with the team’s goals.

Opportunity:
If you’re a strategic and creative Social Media Manager passionate about leadership, the outdoors, and community engagement, we invite you to apply and help build a strong social media presence that drives results.