eCommerce Marketing Manager

Propelus, a workforce compliance management technology leader, is modernizing how dedicated professionals, their employers, regulators, and partners work better together.  For over 20 years, Propelus solutions — CE Broker, EverCheck, and Immuware — have propelled the careers of millions through its Dynamic Professional Management platform, which provides workforce and talent management software.

Our innovative technology ensures a safer workforce, streamlines operations, and helps connect the complex workforce ecosystem, powering access to vital data, services, and support with unparalleled strategic partnerships to power our nation's critical compliance programs and safeguard our communities.

Learn why Propelus is trusted by over 5 million professionals: https://propelus.com/.

Description | This position is responsible for leveraging data to execute, measure, and optimize personalized user journeys through email, paid, and organic channels to engage and support the success of customers throughout their lifecycle. A core component of this role will be creating email campaigns that align CE Broker’s brand with the greater purpose of continuing education and professional development. Additionally, this role will manage our loyalty and promotion program.

Responsibilities | Duties include but are not limited to:

• Build, automate, and optimize a best-in-class programmatic digital strategy

• Manage and grow email marketing program

• Design and execute lead generation and retargeting programs

• Maintain a data-driven approach that drive engagement and revenue with clear performance reporting

• Create and manage marketing calendar and project timelines

• Build user segmentation strategies and analyze data to determine campaign and marketing spend efficiency

• Maintain awareness of best practice marketing techniques/tools to achieve successful campaigns and promotions

• Develop and communicate marketing plans and campaign results to leadership team

• Leverage promotions and loyalty data to attract and retain users

Qualifications & Desired Skills |

• Bachelor’s Degree in Marketing, Advertising or related discipline

• 8+ years’ experience in a B2C marketing role

• Experience using email marketing automation platforms; Salesforce Marketing Cloud preferred

• Experience using loyalty and promotion programs; Talon.One preferred.

• Ability to scale and automate marketing campaigns

• Statistics - Basic knowledge and practical experience

• Experience performing A/B testing strategies and using data, insights, and trends to understand customer behavior with a test-and-adjust mentality

• Exceptional ability to craft written and verbal communications for different audiences.

• Self-motivated, flexible, and able to work autonomously

• E-commerce/marketplace marketing experience

• Knowledge of SEO and content optimization

• Data analysis and user segmentation tools

• Email HTML

Benefits and Perks for Propelus employees include but are not limited to:

• Awarded one of BuiltIn's 2023 Best Place to Work and 7 years running by Outside Magazine!

• Professional development allowance to help you grow in the ways that mean the most to you.

• Flexibility for balancing work with the rest of life and ample PTO, including paid time off for volunteering and for becoming a new parent.

• 401K with company matching, as well as financial planning education and resources.

• Employees choose from HSA, FSA and traditional insurance options for medical, dental, and vision coverage for themselves and dependents.

• Wellness benefits - we’ll help you pay for fitness endeavors and organic produce delivery services.

• Check us out for yourself at our careers page or our Propelus culture Instagram accounts.

We are an equal opportunity employer and value diversity at Propelus. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Candidates from all backgrounds are encouraged to apply.

Full time positions are scheduled to work 40 hours per week, M-F unless required otherwise by projects. Part time positions are scheduled to work a maximum of 30 hours per week (all part time positions will be specified in the job title.) This job is open to candidates authorized to work in the US and located within US borders.