B2B Content and Media Specialist for LinkedIn & Website (Full or Part Time)

*Hourly Contract Rate Negotiable*

Company Overview:

We are a dynamic and fast-growing B2B company specializing in property management support and real estate solutions. We are looking for a proactive, highly skilled content specialist who is excited to take full ownership of our digital presence and help us rapidly grow our online brand. This role offers significant autonomy, making it ideal for someone who thrives in a startup environment and is eager to build something impactful from the ground up.

Position Overview:

This is a hands-on role where you will be responsible for both the strategy and execution of our content efforts across LinkedIn and our website. Your primary objectives will be to grow LinkedIn followers and engagement rates and drive traffic to our website, all while leveraging modern AI tools to repurpose content efficiently across multiple platforms.

Main Objectives:

1. Grow LinkedIn followers and engagement rates.
2. Drive qualified traffic to the company website.

Candidates Submission:

In order to make sure that we are the right fit for each other you must submit along with your resume:

1. Specific example of a past account growth
2. Initial research of only 3 recommended short-tail or long-tail keywords based on our target audience of: Property Management Companies
3. Only 1 Key recommendation of what you would change in our current Website: www.propertyse.ai

Only 1 Key recommendation of what you would change in our current LinkedIn Page: https://www.linkedin.com/company/propertyse/

Key Responsibilities:

LinkedIn Growth & Content Strategy:

• Develop and execute a comprehensive LinkedIn content strategy aimed at increasing followers, boosting engagement, and driving traffic to the website.
• Use all available LinkedIn tools (e.g., articles, hashtags, native video, tagging) to craft posts that maximize visibility, engagement, and reach.
• Actively engage with key stakeholders, influencers, and relevant LinkedIn communities to build our brand presence.
• Stay updated on LinkedIn algorithm changes and optimize strategies accordingly.

SEO & Keyword Research (LinkedIn + Website):

• Conduct thorough keyword research for both LinkedIn posts and website content using industry-standard tools like SEMrush, Ahrefs, or Moz.
• Optimize all content for SEO, ensuring it ranks well for relevant keywords and drives meaningful traffic.
• Work closely with the founding team to align content with business goals and industry-specific topics in property management and real estate.

Content Creation, Automation, and Repurposing

• Collaborate with the founders to create high-quality blog posts, LinkedIn updates, and other forms of multimedia content.
• Leverage AI and automation tools (e.g., Lumen5, Repurpose.io, Descript) to repurpose content across platforms, ensuring that each piece of content is maximized for reach and engagement.
• Strategically split, reframe, and reuse content, turning long-form articles into short LinkedIn posts, infographics, or even short-form videos.
• Develop creative hooks and viral content strategies that resonate with the B2B audience and attract attention.

Project Management & Automation:

• Set up and manage a comprehensive content calendar using project management tools like ClickUp (or similar platforms) to ensure consistent publishing and optimization.
• Manage assets, deadlines, and workflows to ensure timely delivery of all content pieces.
• Automate content distribution wherever possible, ensuring that your workflows are efficient and scalable.

Analytics & Performance Tracking:

• Track, analyze, and report on the performance of content using Google Analytics, LinkedIn Insights, and SEO tools.
• Monitor key metrics, including LinkedIn follower growth, engagement rates, website traffic, and conversions.
• Use data insights to continuously refine and optimize content strategies for better results.

Collaboration with Design Teams:

• Create basic graphics using Canva for LinkedIn posts and blog content when necessary.
• Collaborate with external graphic designers when more advanced design work is required, ensuring all content is visually aligned with the company’s branding.

Key Qualifications:

• Proven track record in growing B2B LinkedIn profiles, increasing engagement rates, and driving website traffic.
• Expertise in LinkedIn SEO, Google SEO, and keyword research using tools like SEMrush, Ahrefs, or Moz.
• Strong writing and content creation skills with experience in crafting engaging B2B content.
• Experience with AI-based content repurposing tools like Lumen5, Repurpose.io, Descript, or similar platforms.
• Familiarity with project management tools like ClickUp, Asana, or Trello for managing content calendars and workflows.
• Proactive, self-motivated, and comfortable working with a high level of autonomy.
• Basic graphic design skills using Canva, with the ability to collaborate with external designers as needed.

Preferred Experience:

• Experience managing LinkedIn Ads or other paid social campaigns.
• Strong understanding of property management and real estate industries (preferred but not required).

Role Benefits:

• Bonuses, raises, and growth opportunities based on performance.
• Opportunity to take on leadership roles as the company scales.
• Significant autonomy, creativity, and flexibility
• Ability to help grow a B2B brand from the ground up

Company Benefits:

• Contract Based Position + Holidays + PTO
• Work from home
• People first comp[any
• Fun and Engaged Team
• Heath Benefits are not provided