Public Relations Manager

Heap is seeking a Public Relations Manager to join our marketing team. The position plays a pivotal role in positioning and differentiating Heap in the market. Main duties will include managing the company's public relations agency, analyst relations and influencer program. The goal is to manage Heap's communication initiatives that drive brand exposure, and awareness.

This role will require you to work closely with our analyst vendors, external public relations agency, and internal cross functional teams, and you will report directly to the VP of product marketing.

You'll be responsible for identifying key industry influencers with substantial knowledge and market presence, reach out and connect with them, negotiate promotional deals, and come up with campaigns that will attract new customers and re-engage the existing ones.

The ideal candidate for this role has proven experience working in influencer marketing, public relations, analyst engagement, and a proven track record of establishing impactful influencer relationships. Public relations, analyst relations and influencers shape the way our prospects and customers think about Heap and this role is critical for shaping that perception.

Responsibilities include; but are not limited to:

• Drive media coverage and share of voice.
• Manage the relationship with our PR agency; meetings, schedules, projects, budgets, and metrics.
• Partner with product marketing leadership on story development and ensuring our messaging is being pulled through.
• Coordinate and execute analyst briefings.
• Conveying Heap's compelling messaging/story to analysts and pulling insights from them to share with internal stakeholders.
• Identify key influencers in Heap's category, securing and nurturing relationships to meet marketing goals.
• Manage the influencer promotional material that will be delivered to influencers, analysts and PR.
• Partner with demand gen, and content marketing for influencer engagement and events.
• Build and support an internal influencer program by identifying and promoting internal subject matter experts in the market.
• Monitor progress and report up on the interactions and sentiment of the influencers engaged with in the program
• Take learnings and iterate on the strategy.

Requirements

• Bachelor's Degree in Marketing, Communications, or Business
• 6-8 years of experience in communications, public relations and/or analyst relations
• Pre-existing relationships with influencers, analysts, and agency contacts are a huge plus
• Excellent verbal and written communication
• Organized and agile
• Motivated self-starting personality, able to work independently and deliver on time results
• Personable and fond of relationship management
• Thrive in a fast paced environment

For New York City-based candidates, the base pay range for this role is anticipated to be $98,000-$$120,000. The anticipated salary is based on information as of the time this post was generated. Actual compensation for successful candidates will be carefully determined based on a number of factors, including their skills, qualifications, and experience.

People are what make Heap awesome. Regardless of age, education, ethnicity, gender, sexual orientation, or any personal characteristics, we want everyone to feel welcome. We are committed to building a diverse and inclusive equal opportunity workplace everyone can call home.

Heap has raised $205M in funding from NEA, Y Combinator, Menlo Ventures, SVAngel, Sam Altman, Garry Tan, Alexis Ohanian, Harj Taggar, Ram Shriram, and others. We offer plenty of awesome benefits, and we are currently named #17 on Glassdoor's Best Places to Work (SMB). We'd love to hear from you!

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