Analyst, Paid Search

At Publicis Collective, it is both our model and culture to establish fully integrated cross-discipline teams that put our clients wholly at the center and enable us to provide best-in-class services in a fluid and modular way. Publicis Collective uses living data to create brand movements at the speed of people’s lives. We move faster, create movements, and deploy real time data that connects world class creative to content and media in service of growth and ROI.

As part of Publicis Media, our leadership is defined by experience, commitment, and continuity across our vast network. Helming our agencies and teams are some of the most seasoned experts in the industry, committed to doing the best for our people and our clients every day, and bound together by our inclusive and humane culture. No matter whether we’re recruiting new talent or devising new media campaigns for our clients, we put the humanity and identity of real people at the forefront of everything we do. And our peerless history of continuous learning and innovation means we never stand pat.

Publicis Media is the #1 media network in North America, made of a family of world-class media agencies, solutions, and talent. Together, we comprise more than 23,000 people in more than 60 countries, united to serve the world’s best-known and most successful brands.

Overview:

The Analyst, Paid Search is responsible for monitoring and maintaining media campaign development and activation on search channels. The ideal candidate requires proficiency in math, strong analytical skills, attention to detail as well as creativity and an overall interest in and understanding of how consumers leverage search media in the decision path.  

Role Objectives:

• Gather research necessary to build a new campaign 
• Assist the manager in gathering necessary data for plan development 

• Generate paperwork necessary for purchase authorization and ensure vendor counter signature is received 
• Primary party responsible for trafficking approved plan 
• Monitor and maintain campaign budgets, pacing and bid adjustments 
• Active monitoring and management of performance and competitive landscape 
• Monitor and optimize paid search performance to meet business objectives for both app and web search

• Develop and implement optimization recommendations and/or testing plans
• Utilize bid management tools as well as Google Ads, Apple Search Ads, Bing and SA360 paid search platforms to build campaigns, implement optimizations, pull reporting, and QA campaigns 
• Pull and analyze data to inform campaign reporting and helping to build insights 

• Maintain monthly billing and partner with client strategy and billing reconciliation team to reconcile discrepancies
• Learn all relevant tools for reporting, analytics and competitive analysis - bid management platforms including Apple Search Ads, Google Universal App campaigns, SA360
• Work closely with manager to establish priorities and manage workload 
• Timely delivery of all work 
• Stay informed on search industry trends and new tools and ad formats 

• Successful completion of training programs and requisite certifications 
• Foster strong relationships with internal teams and client groups 

Minimum Qualifications:

• Bachelor’s degree or higher in marketing, advertising, business, or equivalent 
• 1+ years of experience in bid management, paid search campaign development/management/optimization with the use of leading search platforms  

• Strong analytical thinking and mathematical skills and an ability to manage data 
• Understanding of digital marketing including paid and organic search
• Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting 
• Strong organizational and communication skills 
• Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel  

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