What does Data Governance do?
Working across various teams such as Analytics, Engineering, and Technology Activation teams, Data Governance designs and enforces the processes and protocols to manage data effectively across the ecosystem in an effort to maintain quality, consistency, availability of data needed to produce client’s marketing performance reports more efficiently. We then work to understand key decision points so we can ensure the correct business logic is applied, documented and executed. Once that data is mined, it helps to optimize campaigns and tell the stories that bring our clients closer to their marketing, helping them understand if they’re talking to the people they want, and if they’re doing it the right way.
What does a successful Associate Director look like?
We don’t all look the same, and we don’t expect you to, either. But successful members of our team generally have a passion for emerging tech and media, bring a data-driven approach to decision-making, have a problem solving mind, have a fresh perspective and share it in a positive way, don’t shy away from a challenge, and are always hungry to learn more.
We look for prior experience in media analytics (both digital and offline), understanding of data structures and data/tech stacks/infrastructure. We hope you know how to bring data to life and how to manage data in a structured way that brings efficiency and scalability. We’re also hoping you have at least one year of experience managing junior-level staff members and have at least six years of prior professional experience.
What does a Data Governance Associate Director do day-to-day?
Our Associate Directors work very closely with their team to help them stay on track with day-to-day deliverables. They also contribute crucial intellectual capital to their teams by designing and implementing standardized processes and protocols to enable efficient data management; they also behave like Business Analysts who understand client requirements and are able to produce clear documentation to facilitate automation of data processing. Associate Directors also work closely with their VP to formulate a vision for the department, and then execute on that vision with their team. As such, they are mentors, managers, project managers, and thought leaders, all at the same time.
Preferred Experience:
Advertising is la joie de vivre for Publicis. One of the world's largest advertising and media services conglomerates, the company provides a wide range of corporate communication and media services, including creative advertising, media and campa...
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