Data & Technology Solutions Manager

About Publicis Groupe

Publicis Groupe, known for its world-renowned creativity, best in class technology, digital and consulting expertise, is the world’s third largest communications group in the world. With more than 80,000 people in over 100 countries, the Groupe has four Solution hubs: Creative with Publicis Communications, Media with Publicis Media, Digital business transformation with Publicis Sapient, and Health & Wellbeing with Publicis Health.

Since 2014 and the acquisition of Sapient, Publicis Groupe has undergone a profound transformation by scaling a new model connecting data, creativity and technology. We have continued on that journey with the 2019 acquisition of Epsilon to further scale our data led offering and provide true momentum to our clients own transformation.

This model, with a country led approach, is called the “Power of One” and gathers all the capabilities of the Groupe under one roof, putting clients at the core of the organisation.

It breaks down the silos between Publicis Communications, Publicis Media, Publicis Sapient, and Publicis Health making them work seamlessly and efficiently to help clients transform marketing and business at scale.

Never has our vision and drive for Power of One been as demonstrable as in the role of the Global and Regional Client lead. The Publicis Groupe is a brand led organisation powered by data driven global Practices and has our clients at the absolute core of our business. The role of a RCL is essential for driving growth, for understanding and leading our clients own transformation through delivering the true scale our agencies capabilities. A RCL sets the vision, builds a culture of collaboration and curates a team of experts from our whole Groupe to deliver on that promise. They are true leaders with responsibility for revenue, profitability and leading the relationship with our clients. We could not be more committed to delivering excellence and we articulate our approach to that as the following;

Clients Come First; The entire Publicis Groupe transformation was designed to put clients at the center of all we do. Their needs and objectives drive the solutions we provide in order to help them win and grow.

We are Seamless; We have created the powerful role of the Regional Client Leader. One person who acts as one point of access and one point of accountability to tap an 80,000-deep pool of talent - free from silos, legacy, and convention.

We are Frictionless; We have unified P&Ls and removed all operational barriers that enable true collaboration.

We are Modular; The core benefit of our new organization is not only in the depth and range of capability but, more importantly, in our ability to configure situationally; the ability to configure around individual client needs and an open architecture to plug & play world class partners when needed. Modularity is critical as it enables a future proof way for this organization support innovation now and keep pace the changes that show no sign of stopping.

We are United; By fusing together our creative, intelligence, and technology expertise, we are able to provide clients with transformative ideas and consumer experiences, unlike any other agency or holding company in the marketplace.

The Role

As the Data & Technology Solutions Manager, you will be working with Publicis Media agencies to transform our client’s data & technology capabilities, with a focus on shaping our approach to data-driven media planning, activation, optimization, and measurement. In particular, you will deliver customized audience targeting and measurement strategies, fully leveraging Publicis Media’s data & data management resources and our client’s adtech & martech infrastructure – merging both to drive optimal outcomes.

Key Responsibilities:

• Define different data signals & data management approaches our clients can leverage in order to maximize audience targeting options for digital paid media
• Build target audience profiles by analyzing a combination of 1st party data, 2nd party data, 3rd party data, real-time content engagement data and other data signals
• Develop audience performance insights & recommendations for campaign optimization, working closely with the Advanced Analytics team to define requirements and outcomes
• Support the centralization of data signals by managing processes of data collection, data unification and data syndication
• Support Publicis Media agencies and clients with:
  • Acquisition of 1st party data (PII and non-PII); e.g., by ideating “data collection by design” campaigns and the respective requirements for tagging, data collection and data management
  • Integration of 3rd party data vendors for enrichment and insights
• (Hands-on) manage marketing & advertising technologies such as data management platforms (DMPs), data clean rooms (e.g., Google ADH) and website analytics systems on behalf of our clients
• Track our clients’ data & technology stack utilization

Assess partnerships with advertising and marketing platforms and data partners (global, regional, and local) through supporting rigorous RFI/ RFP processes, proof-of-concepts, and test & learn designs

• You have a desire to use data and technology to enhance our approach to media planning, optimization, and measurement. Your combination of a strong analytical mindset and structured approach to problem solving will be a key success factor for this role.
• 5-6 years of data & platform experience with a digital agency/ consultancy, marketing platform service provider, 3rd party data solutions provider, etc
• Strong technical skillset and hands-on experience in deploying & managing e.g.,
  • Site analytics platforms such as Google Analytics or Adobe Analytics
  • Data management platforms such as Adobe Audience Manager or Oracle DMP
  • Customer data platforms such as Tealium or Treasure data
  • Data vendors with e.g., Lotame, Oracle or Eyeota
• Experience in working with different stakeholders in multi-dimensional projects (e.g., DMP deployments)
• Able to map and optimize data & marketing technology infrastructures (e.g., in-depth knowledge of Adobe tech stack and its various components/ stakeholders and how they interact with media platforms such as Google DV360 or Facebook)
• Organized, structured and able to work against clear objectives and timelines. You are known for an optimistic “can-do” attitude

Our employee benefits package comprises the following:

👉 Generous leave entitlements, including birthday leave, rest day and family care leave.

👉 Office closure for World Mental Health Day 10th October.

👉 Additional Company closure for all 4 major festive Celebrations

👉 Cashless comprehensive medical coverage, including access to a panel clinic, dental and optical care.

👉 Life and personal accident insurance and group hospitalization and surgery.

👉 A hybrid working schedule and with Friday disconnects.

👉 Rest Relax & Recharge - office closure last week of December every year.

👉 Phone Allowance