Digital Activation Manager
Why is this an exciting opportunity
Be a part of the Publicis Groupe family, one of the world’s most progressive and dynamic modern communications businesses, enjoying all the perks that come with our network offering:
SPARK FOUNDRY
At Spark Foundry, we bring HEAT to brands: Higher Engagement, Affinity, and Transactions. Throughout our rich history, we’ve taken pride in our ongoing legacy of and adherence to constant evolution. It’s in our DNA to evolve.
By melding the spirit of a startup and the soul of a powerhouse across our business, we aim to bring modern heat to brands – the kind of heat that arises at the intersection of startup and powerhouse; of data and content; of art and science; of old and new.
Energy and innovation fuel our startup spirit, while the unrivaled marketplace clout, exclusive partnerships, and global practice capabilities we have at our disposal as a full-service Publicis Media agency deliver our powerhouse soul for our clients.
VALUES
Allsorts – We believe it takes Allsorts to get magical work. Diverse thinkers and diverse thinking. In what we do and who we are.
Art and Evidence – Great ideas are only great ideas if they work. We believe it takes both Art and Evidence to thrive in the industry today. It’s one thing to dream it but another to prove it and it’s only great if you can do both.
Royalty Makes Loyalty – There is a return on treating clients and partners like royalty. Educating clients’ businesses, listening to their needs and delivering excellence at every step allows us to build lasting and rewarding relationships.
Good Humans - Decency in everything we do. Be a Good Human, always. No matter who you are or who you think you are.
The transformation you will experience.
The Digital Activation Manager is accountable for the end-to-end delivery across their clients, delivering all tier 1, 2 & 3 business reviews, as well as heavily assisting the Digital Activation Director with quarterly business reviews, product development, and assistance with new business with regards to programmatic. This role must ensure the performance of all client accounts within their team and that clients’ investment delivers against their business objectives whilst also building exceptionally strong relationships with them. The Digital Activation Manager will be accountable for the acknowledgement overall quality of the programmatic response to brief, define campaign KPI’s and measurement of the campaign alongside the delivery of the programmatic post campaign report. The Digital Activation Manager is also accountable for assisting, coaching, developing and overall management of their team to ensure client needs are met.
Your scope will include:
• Full ownership of client relationship and service on tier 1, 2 & 3 clients and performance across tier 1 clients - engaging line manager when required in a timely fashion. This includes:
• Influencing acknowledgement to tier 1, 2 and 3 client briefs and building programmatic media recommendations that achieve strong client outcomes.
• Ensuring the team is executing a smooth implementation and delivery of programmatic campaigns
• Timely and accurate delivery of ad trafficking
• Excellent data analysis experience and aptitude to translate insights into actionable recommendations
• Aptitude to design test and learn framework
• Management of Senior Digital Activation Executives on a day-to-day basis – identify relevant training for them
• Accountable and accountable for output of their team
Team & Communication
• Developing strong working relationships with their immediate team and wider agency team
• Full ownership of all workflows on tier 1,2 & 3 clients, engaging line managers when required in a timely fashion with no errors
• Developing strong working relationships with line manager and able to manage upwards.
• Excellent communication skills with close monitoring & escalation of issues in a timely manner.
Client
• Timely and professional client communication (for example: answering a client email within 24 hour with a courtesy acknowledgement on all that require additional time).
• Works autonomously to meet client objectives and deliverables via innovation
• Lead clients contact on tier 1, 2 and tier 3 clients, providing key market and business update to clients, business reviews, education sessions and influencing responses.
Technical
• Excellent programmatic and Social/ ad operations experience. Knowledge with significant experience in delivering programmatic campaigns to achieve client results.
• Deep awareness of platform features and how it can deliver outcomes for clients
• Deep knowledge and experience in working with SSP and implement SPO
• Strong aptitude in designing and implementing testing framework
• Excellent data analysis, insights and reporting aptitude translated into actionable improvements for client outcomes
• Keeps up to date and has a perspective on industry trends and beta products for testing.
• Passes platform certification: DV360, CM360, Verizon, TTD, Meta, Instagram and Tik Tok
What you’re looking for
What type of person will be successful in this role
If you don’t tick every box in this ad, please don’t rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity, rather than ticking boxes – so if this role resonates with you, please apply.
Diversity. Inclusion. Equity. More than just words, these are part of our DNA. At Publicis Groupe we are committed to the inclusion and recognition of all people, regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate in. We value diversity and the skills, knowledge and experience that difference brings to our culture and solutions.
Uniqueness is powerful; without it we wouldn’t be where we are today. So be you – we like it that way.
We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via [email protected] - your personal information will be kept confidential.
All your information will be kept confidential according to EEO guidelines.
Advertising is la joie de vivre for Publicis. One of the world's largest advertising and media services conglomerates, the company provides a wide range of corporate communication and media services, including creative advertising, media and campa...
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