Director, Content Strategy

We're a team of makers and dreamers, turning strategic ideas into flawless

retail executions. We collaborate closely with our clients to elevate the expected

and embrace the new, the next, and the complex. Nothing is impossible—

If you can shop it, we can do it.

https://www.saatchix.net/

The Director, Content Strategy manages the successful activation of growth strategies for Saatchi & Saatchi X and provide support at the execution level on the Wendy's account. We've created a unique model where we sit onsite at Wendy's HQ (two words: Free. Frosty®.) and blow their minds daily with innovative solutions to whatever creative problems they toss our way. We collaborate with our clients to elevate the expected and embrace the new, the next and the complex.You will use data to develop content strategies to drive sales and a positive customer experience at restaurants with digital menuboards. You will partner with many teams to design & implement strategies. You will have the ability to translate sales data and consumer behavior into strategic opportunities for content optimization, an eye for design and enthusiasm for the customer experience. You will report to Senior Leadership.

This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.

Your Impact:

• You will lead the content strategy for all interior and exterior digital signage for Wendy's.
• You'll develop digital content strategies that direct more relevant and effective customer experiences
• You will work with cross-functional team leads to help shape creative execution, testing, optimization and measurement
• You will strive toward continuous improvement and impact
• Work closely with finance to monitor and analyze sales to identify content enhancement opportunities
• Work with Acrelec to develop software enhancements (dynamic pricing, suggestive sell)
• Develop and measure A/B test scenarios to constantly learn
• Handle the digital signage and merchandising strategy for all new program launches including suggestive sell strategy
• Manage digital signage and merchandising blocking charts
• Attend digital signage and merchandising delivery calls
• Review and approve digital signage and merchandising creative
• Responsible for content accuracy

• Bachelor's degree or equivalent experience is required.
• 10+ years experience, 5 years in content strategy or digital merchandising.
• QSR experience
• A portfolio of relevant work: It should showcase your experience in digital content strategy development, testing and measurement
• Strategic thinking, research methodology, and analytical skills
• Experience with how content, design, and experience work together
• Experience translating data into strategic recommendations
• The ability to execute, organize, and defend the work
• Strong writing and presentation skills
• Is a team player and master collaborator

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Saatchi & Saatchi X is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: ($121,000 - $157,500). This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be (10/30/2024).

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