Director of Public Sector Business Development

A division of Publicis Groupe, Publicis Digital Experience is a network of top-tier agencies designed to develop capabilities and solutions to enable growth and provide scaled access to the digital capabilities of Publicis Groupe in service of our clients. Together, the Publicis Digital Experience portfolio endeavors to create value at the intersection of technology and experiences to connect brands and people.

Our model to transform every brand experience will help clients navigate, develop, and activate commerce in a way that will provide them with a future-proof model for modern marketing. With our unique expertise in consumer engagement, CRM, and commerce, Publicis Digital Experience powers brands and empowers people in a new era of creativity. An ever-changing landscape and the need for fluid thinking is just part of our problem-solving nature. Which means we're untethered from any specific medium or method—we go where ideas will work best.

We are an expanding network with more than 5,000 employees, with agency brands throughout our global offices. Publicis Digital Experience brands include Razorfish, Digitas, Arc Worldwide, Saatchi Saatchi X, Plowshare, 3Share, and the Publicis Commerce Exchange.

We are currently seeking a Director of Business Development to work with our growth team for Publicis Groupe’s and PlowShare’s U.S. Government practice. Reporting into an executive leader at PlowShare, you will lead government pursuits for PlowShare, while also leading the largest government pursuits amongst multiple agencies within Publicis. You may also be asked to contribute to nonprofit pursuits.

The right candidate will capitalize on our outstanding capabilities, develop and execute marketing and sales strategies for driving new and incremental new business revenue, as well as determine relevant past-performance and operational requirements for specific customers to support the team to drive growth within our Government sectors.

The successful candidate will be responsible for building, managing, and capturing a robust pipeline of opportunities within our current tracking system, and will oversee the pursuit of their opportunities through identification, qualification, capture, and award status. Working closely with our team, the candidate will provide strategic direction and support bid strategies, pricing, teaming, and proposal strategies while coordinating with other internal resources.

Candidate should have at least 10 years of professional experience, including at least 3 years supporting and/or managing U.S. government agency contracts for either marketing and communications, advertising, or digital agency. The ideal candidate will reside within the metro Washington D.C. area for ease of networking and fostering client and business relationships, but candidates with an ability to easily travel will be considered. The position may be tele-work or office based, depending upon the candidate’s preference. Travel to Publicis locations throughout the U.S. may be required when collaboration amongst agencies is required.

Duties and Responsibilities

• Develop strategic plans with tactical execution to grow the business from existing customers and market share from the competition
• Drive lead-generation programs and drive capture plan
• Constantly optimize the new business process, response content and pursuit plans to increase the new business pipeline and conversion rates
• Support thought leadership and other content development and marketing efforts
• Grow the opportunity pipeline through diligent and timely identification and qualification of new business opportunities by leveraging current technologies, customer intimacies, and inter-company collaboration
• Identify and cultivate business partner relationships, including large and small businesses
• Lead and participate in the identification, qualification, and pursuit of strategic business opportunities
• Apply marketing intelligence and competitive data pertaining to potentially targeted pursuits and advanced marketing strategies
• Participate in bid decisions, gate reviews and the development of price and cost strategies
• Spearhead and orchestrate agency pitches and proposals
• Research, analyze, and monitor financials, technological, and demographic factors so that market opportunities may be capitalized on and the effects of competitive activity may be understood and minimized.
• Direct, manage and train a business development associate in maintaining the agency's collateral, case study library, pitch presentations, marketing and intelligence.
• Maintain and leverage CRM to promote contact with targets, support marketing initiatives and provide accurate pipeline reporting.
• Working in conjunction with the Finance Director, support pricing strategies for the organization which will result in the greatest share of the market over the long run.
• Prepare sales and marketing reports and analyses.
• Prepare and maintain data needed for compliance, and work collaboratively with internal compliance teams on reporting aligned with government requirements

At least 10 years experience in new business, including 5 years in government contracting inclusive of:

• Sales and/or business development experience with Government programs and contracting deep relationships with government program officers
• Effectively interface with major government prime contractors, both large and small businesses.
• Demonstrate outstanding strategy development, execution and leadership skills.
• Manage priorities, competing demands, and change approach or method to best fit the situation.
• Proficiency with Federal market intelligence websites and services such as Bloomberg Government, Deltek GovWin, Sam.gov, and GSA Ebuy
• Demonstrate strong customer service skills while working with a diverse team.
• Effectively and efficiently utilize Microsoft Office applications and other computer products and programs.
• Strong leadership qualities with the ability to motivate, influence and inspire others.
• Possess negotiation, planning, critical thinking and problem-solving skills that demonstrate top-notch leadership and professionalism.
• Demonstrated ability to calculate figures and amounts such as pricing, discounts, proportions, percentages, and volume.

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Publicis Digital Experience is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected]. 

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $115,500 - $181,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/30/2024.