Paid Search Associate Director (FTC)

We think big. And act bigger. Stay versatile and interconnected. We approach everything with an inventive spirit and rigorous mindset. Individually we’re great, but as a team we’re unstoppable. Together, we seek out opportunities, frame problems and solve complex challenges. Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective and deliver a new kind of ROI.

Zenith International is the central team, primarily based in London, supporting our local Zenith markets, leading new business efforts, developing thought-leadership, and driving network development for our 250 offices across 95 countries with over 8,000 staff worldwide.

We house a large team of multi-faceted communications planners, digital and innovation specialists and client leadership teams. Our global client portfolio comprises a range of category leaders including Adobe, Reckitt, TikTok, Edrington, Coty and Electrolux.

Our Commitment

At Zenith International, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger and help drive invention in the work we do for our clients better. We also believe it enables a greater idea exchange that fuels innovation and best reflects diverse consumer experiences.

We are committed to encouraging our talent to participate in Publicis Groupe’s wide variety of talent engagement and inclusion programming, which includes professional development experiences and participation in the company’s many business resource groups. These include VivaWomen!, Égalité, MOCA (Men Of Colour Alliance) and more than a dozen others that are thriving across our network.

Through advocacy, education and inclusion we foster greater collaboration among our people, which in turn inspires work that provides better experiences for our clients and their consumers.

This role is an opportunity to work with one of the world’s premier global technology companies in a high performing team that is set up to deliver the world’s best digital marketing. It is an opportunity to manage large budgets and learn from the best practitioners in an exciting dynamic & diverse environment.

We are looking for someone who can come in and immediately make an impact. This person should exude confidence and be able to motivate, educate and aid the development of other members of the team. Whilst the successful candidate will be well supported, it is expected that they should be able to ‘hit the ground running’, and for the most part be able to manage their team autonomously.

• Primary tactical POC across paid search
• Full accountability for the delivery of paid search results
• Lead a team of three to deliver, execute and iterate media strategy
• Ensure quality assurance processes are adhered to
• Ensure the team and accounts are aligned with and executing against agreed KPIs
• Liaise with Google reps to test new betas
• Provide insightful and actionable performance reports on a regular cadence
• Support Business Director with QBRs, commercials and revenue growth opportunities
• Positive team leadership amongst junior team members
• Identify areas of development for line reports and create career development plans

THE CLIENT

Adobe are one of the largest and most diversified software companies in the world.

Adobe empowers everyone — from individuals and small businesses to government agencies and global brands — to design and deliver exceptional digital experiences. Headquartered in San Jose, California, and with a diverse global population of more than 29,000 employees, they achieved revenue of US$19.41 billion in fiscal year 2023.

ADOBE.PUB

Publicis Media were awarded the Adobe business in March 2023 for EMEA, APAC and Japan. To handle the client, we set up a specific unit, sitting within Zenith Global, called Adobe.pub. The EMEA team is 80 strong across London and India and handles all activity for EMEA, from developing strategy through media planning, activating media in digital channels and reporting on campaign performance. We cover both performance and upper funnel activity and are looking to create full-funnel strategies to deliver maximum digital engagement for Adobe. Adobe.pub is a seamless .ext of Adobe’s marketing team.

WHO WE ARE LOOKING FOR

We are looking for an established Associate Director or an ambitious and experienced Account Manager, to lead the tactical day to day of the Paid Search campaigns and ensure accounts are aligned with the central strategy and adhere to best practice.

The ideal candidate will have a passion for search, care about delivering results and strive to understand key blockers affecting performance. This search account is one of the largest in the global roster, and the ideal candidate will have a passion for making automation drive performance at scale through the use (not an exclusive list) of scripts, bid management platform or PPC audit tools.

Requirements

• Experience in line management
• Experience of managing Enterprise level accounts in an agency environment
• Relevant certifications within Google Ads

Nice to Have

• Experience with Adobe Ad Cloud
• Bachelor’s degree

Zenith International has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week. 

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

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