Senior Director Business Development - KSA (Public Sector)

The Senior Director Business Development role at Publicis Sapient focuses on driving new business opportunities in the public sector. This includes identifying potential clients, navigating the sales cycle, and establishing relationships with decision-makers to create tailored strategies that propel business growth.

To qualify for the Senior Director Business Development position at Publicis Sapient, candidates should be Saudi Nationals with demonstrated success in IT professional services, expertise in the public sector, along with strong communication and negotiation skills.

To apply for the Senior Director Business Development position at Publicis Sapient, you can visit their careers page or directly reach out through professional networking sites, ensuring to present your experience and alignment with the role's requirements.

As a Senior Director at Publicis Sapient, you can expect a comprehensive benefits package which includes 22 days of paid holiday, a schooling allowance, medical insurance, and a commission plan that rewards your success in driving business growth.

Beneficial experience for the Senior Director Business Development role includes a strong background in IT professional services, familiarity with digital transformation initiatives, and a proven history of generating business within the public sector.

The culture at Publicis Sapient is dynamic and collaborative, emphasizing continuous improvement, innovation, and fostering a sense of equality among employees. As a Senior Director, you'd be immersed in an environment that values leadership and the impact of meaningful client relationships.

Publicis Sapient supports professional development for Senior Directors through continuous learning programs, knowledge sharing sessions, and opportunities for attending industry events. This commitment helps leaders stay ahead in a rapidly evolving digital landscape.

In approaching business development in the public sector, I focus on building relationships through understanding client needs, leveraging existing connections, and creating tailored solutions that address specific challenges. This includes thorough market research and staying abreast of industry trends.

I prioritize relationship management through regular communication, setting expectations, and fostering trust. Engaging with stakeholders at various levels helps establish a collaborative environment where all parties feel valued and invested in the shared goals.

I implement a multifaceted strategy that combines market analysis, competitive positioning, and proactive outreach. By focusing on targeted accounts and creating compelling value propositions, I ensure that our services align perfectly with client needs, driving sustained sales growth.

Handling objections requires active listening and empathy. I address concerns by acknowledging the client’s perspective, providing evidence-based responses, and re-framing the value of our solution to align with their objectives.

In a successful sales presentation, I led with a clear understanding of the client's needs and provided relevant case studies that demonstrated our capability. I encouraged interaction, addressed questions confidently, and concluded with actionable next steps, resulting in a fruitful collaboration.

Staying informed involves a combination of continuous learning through workshops, reading industry publications, networking with peers, and attending relevant conferences to exchange ideas and observe market shifts that could impact our approach.

Teamwork is crucial in business development; collaboration allows for diverse perspectives to be integrated into our strategies. I encourage input from various team members and ensure that we all align our efforts toward common goals for maximum impact.

Prioritization starts with assessing the potential impact and alignment of each project with our strategic goals. I employ a matrix to evaluate urgency and importance, ensuring that resources are allocated effectively to optimize results.

Key performance indicators include revenue growth, new client acquisition rates, client retention, and overall satisfaction scores. These metrics help gauge the effectiveness of my strategies and provide insights for ongoing improvement.

In a rapidly changing sales environment, I encountered shifts in client needs due to market dynamics. I adapted by revising our offerings to better align with emerging demands while ensuring our team remained agile and responsive to feedback.