Senior Vice President, Investment

Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally.  As “The ROI Agency,” Zenith’s expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients’ business. Every investment we make has an ROI mindset—not just for our clients, but for our agency at large. We’re focused on driving the maximum value for our people, our capabilities, and our media investments for some of the world’s leading brands.

Overview:
This position requires a highly motivated person to assist in the day-to-day management of investment across TV, CTV, Digital, OOH, and Radio. The Senior Vice President, Investment will be responsible for activating strategic plan development and all aspects of implementation. This individual will learn and embody Zenith’s vision of Live ROI as a mantra and manage several direct reports.

Role Objectives:

• Lead investment, activation, partnerships, thought leadership, and marketplace navigation across all aforementioned channels
• Manage a staff of 30+ high-performing professionals (ranging from Associates to VPs) on media industry, brand-building best practices, negotiation skills, and crafting elevated media narratives
• Drive innovation via unparalleled determination and ability to push boundaries with partners
• Possess intimate knowledge of enterprise-level business priorities and challenges, consumer habits and touchpoints, and up-to-date consumption trends across all channels
• Deliver on annual cost guarantee via aggressive negotiations and solution-oriented savings approach
• Broker large-scale partnerships in the form of industry-best Upfront investments, JBPs, etc.
• Liaise between media and creative on both agency side and client side
• Develop go-to-market strategy and budget allocation based on deep knowledge of media channels, marketplace dynamics, KPIs
• Advise clients and direct reports on marketplace conditions, media inflation projections, and first-to-market opportunities
• Compile and deliver presentations on both high-level and campaign tactical media recommendations in high-stakes, dynamic settings
• Leverage deep connections with major players at media networks and publishers on behalf of clients
• Craft knowledgeable and relevant POVs that assess media opportunities with an innovation-first mindset
• Play a leading role in all aspects of campaign management, including partner liaison and delivery
• Oversee all aspects of activation from buying to trafficking, to posting to reporting, to billing reconciliation
• Serve as point of escalation across all investment and marketplace matters

• B.A. or B.S. in Marketing, Advertising or related field
• Agency experience highly preferred
• Sports experience highly preferred
• 12+ years of experience working in media investment buying environment
• Experience negotiating larger upfront deals, JBPs
• Must have excellent verbal/written communication skills, interpersonal skills, detail-orientation, follow-though skills
• Must have strong analytical, research, and quantitative skills
• Must be hard-working, resourceful and thrive in a fast-paced environment