Social Content and Engagement Strategist (Sports-focused)

Present in over 100 countries and employing nearly 80,000 professionals, Publicis Groupe is the third largest communications group in the world. Publicis Groupe is listed on the Euronext Paris [FR0000130577] and is part of the CAC 40 index. Active across the entire value chain, Publicis Groupe offers its major clients a transversal, unified and fluid model allowing them access to all the Groupe’s tools and expertise around the world through the mantra "The Power of One."

Candidates must be local to Chicago, LA or New York City and be committed to working onsite 3 days/week.

As a Social Strategist, you will be joining our 80+ person social discipline within our fast-growing Consumer & Content Experience practice. 

In this role, you will be working on a newly launched sports-focused entertainment brand – creating social-first experiences that break through feeds across TikTok, Instagram, YouTube, Facebook and X. 

This job specifically focuses on successfully launching and building the brand’s social channels from the ground up, differentiating it from other competitors in the market and quickly attracting a wide range of passionate sports fans. 

If you are deeply obsessed with sports and have experience with end-to-end social marketing including social strategy development, social channel planning, trend mining, content calendar management, community management, influencer identification and outreach, and social reporting – then this is a dream job for you! 

Responsibilities 

• Help develop overall organic and paid social strategy and vision across TikTok, Instagram, YouTube, Facebook and X – working closely with the Senior Social Strategy Lead 
• Lead content planning across social channels including developing monthly, tentpole and ad-hoc content briefs – working closely with the Creative Director, Social Creator, and Producer 
• Plan and manage content calendars for multiple social profiles, maintaining and evolving publishing strategy across all social platforms ensuring maximum visibility and reach of content assets 
• Identify creative opportunities, relevant cultural moments and sports trends, and ways to leverage influencers and partners to create viral moments across social channels that will excite and engage passionate sports fans 
• Review and approve all social assets from Creative Team and develop copy/appropriate hashtags to accompany content – ensuring 100% accuracy prior to publishing 
• Work hand-in-hand with social paid media buying team to align paid and organic content calendars across social channels, constantly looking for ways to create efficiency and synergies  
• Create community engagement strategy and oversee community management team – responding to comments and DMs, interacting with sports audiences, and identifying bigger opportunities for engagement across all social channels 
• Lead execution of influencer activation program – constantly identifying new social influencers, creators or networks to work with, and working with the production team to outreach to influencers, co-create social content, publish content across social channels, and track and report on outcomes and successes 
• Lead weekly, monthly and quarterly social reporting for all social channels in close collaboration with paid media team, ensuring the content being posted is hitting and exceeding benchmarks and growth goals 
• Closely monitor and track competitive sports entertainment and their social strategies – using social listening tools, doing manual research, and proactively surfacing learnings and opportunities for the brand 
• Pitch innovative ideas for expanding social activation and experiences across new and emerging platforms 
• Mentor junior social team members to ensure overall flawless tactical execution day to day across social channels 

• A deep, crazy obsession across a range of sports 
• 5-7 years working as a social strategist for a sports-focused brand (either in-house or at a notable advertising agency) 
• Proven experience with end-to-end social marketing across organic and paid including: strategy, content, influencers, community management, and reporting 
• Expert understanding of all major social platforms, their formats and their features, and how their algorithms work 
• Experience using social tools including Netbase/Quid, Emplifi and Tagger 

What Makes the Candidate Successful 

• Extensive knowledge of sports, and how to reach and engage current and new fans of teams, players and athletes 
• Understanding of the current sports landscape, and tactics brands are using to pull new fans in 
• Constant pulse around what’s trending culturally within the sports world on social platforms - specifically around micro trends like #SportsTok, #SportsEdit, #HighlightReel, etc 
• Proactively coming to the team with new ideas and fresh ways to activate on social channels that will drive engagement with the brand
• Ability to be both analytical (a love of data) and conceptual (a love for generating ideas)  
• Strong attention to detail, highly organized and process-driven 
• Excellent copywriting skills  
• Excellent written and verbal communication skills with ability to present ideas and information clearly 
• Good interpersonal skills and highly collaborative attitude 
• Passion for working in a fast-paced environment with a high-level of teamwork; a self-starter who can work successfully on multiple projects 

The Power of One starts with our people!  To do powerful things, we offer powerful resources.  Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Publicis Groupe is an Equal Opportunity Employer.  Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected]. 

All your information will be kept confidential according to EEO guidelines.

Compensation Range:  $73,500 - $110,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.