Spark - Senior Associate, Local Tactical Planning

Publicis Media Exchange (PMX) is the global media platform for Publicis Groupe [Euronext Paris FR0000130577, CAC 40]. PMX is an omnichannel activation powerhouse that drives smart application of investment through leveraging scale, marketplace innovation, deeper partnerships and knowledge. PMX is at the forefront of the converging marketplace building data-informed, tech-enabled media to help marketers connect with consumers in a measurable way.

The role of the Senior Associate, Local Tactical Planning is to be the day-to-day steward on local media communication for assigned brands. You will be required to develop and maintain a strong knowledge of client business and apply local media understanding accordingly to help deliver against the clients' needs/objectives. You will work closely with the Specialists and Supervisors in the development and communication of all local media recommendations. You will also be responsible for management, oversight and priority setting for respective Associates.

You will report to Senior Vice President, Local Investment.

This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.

Role Objectives 

• Assist the Supervisor in development of local media plan options and recommendations
• Demonstrate strong understanding of local media fundamentals, including media math, target audience development, and communication goals (reach/frequency)
• Demonstrate proficiency with systems/tools (MRI, MediaTools, Nielsen)
• Gather and analyze appropriate research to provide sound, strategic, consumer-insights-driven local media recommendations
• Establish collaborative, productive working relationship with Investment teams to ensure media strategies are being delivered and brand goals and client needs are being met
• Develop strong working relationship with partner agencies (where/when applicable), helping create a seamless communications process
• Demonstrate creativity and agility when problem solving
• Deliver POVs/position papers on key client issues and/or client opportunities
• Prepare media authorizations per approved plans/project requests for Supervisor approval
• Accurately enter appropriate pre-buy goals in relevant platforms for Investment team use

• 1+ years of Media Planning experience
• MediaTools & MediaOcean knowledge is preferred
• Familiarity with Competitive systems (AdViews/Kantar)
• Working knowledge of Syndicated research tools (eg. MRI, Nielsen)
• Professional, with strong teamwork skills
• Curious and motivated
• Adept at time management and handling shifting priorities

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].

All your information will be kept confidential according to EEO guidelines.

#LI-Hybrid

Req# 24-8892