Sr. Analyst, Commerce (Adult Beverage Company)

About Spark Foundry:
 
Spark Foundry is a global media agency that exists to bring HEAT – Higher Engagement, Affinity, and Transactions – to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention, to care more about our clients’ brands, and to buy more products and services from them.
 
Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world’s best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.
 
With a bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry’s best talent, with one of the best retention rates in the industry. And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today’s challenges, and also poised to create meaningful careers in the years to come. 
 
Because we know that heat arises the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights, content and creative production, communications and strategy, finance and marketing, and sociology, psychology, and other liberal arts disciplines.

Overview: 
The Senior Analyst will be the day-to-day steward of search and Commerce media for assigned brands. They are responsible for monitoring and maintaining search/Commerce campaign development, activation, and innovation. The Senior Analyst is required to develop and maintain strong knowledge of client businesses and apply their media understanding accordingly to help deliver against client needs/objectives. They will work closely with their manager in the development and communication of all search/Commerce recommendations. 
 

Role Objectives: 

• Build paid search/Commerce strategies across search engines, as well as AMS, and applicable platforms 

• Monitor and optimize performance to meet business objectives 

• Gather and analyze keyword research necessary to build a new campaign 

• Responsible for gathering necessary data for plan development 

• Group keywords into ad groups and develop relevant ad copy and extensions 

• Present recommendations and apply client feedback to keyword and copy proposal 

• Upon campaign approval, responsible for building flowcharts and loading buys into Prisma 

• Generate paperwork necessary for purchase authorization and ensure vendor counter signature is received 

• Primary party responsible for trafficking approved plan into search engines 

• Primary party responsible for QA of all campaign components prior to launch 

• Monitor and maintain campaign budgets, pacing, and bid adjustments 

• Proactively advocate for campaign adjustments based on performance trends 

• Active monitoring and management of performance and competitive landscape 

• Development and implementation of optimizations and/or testing plans (e.g. search query reports, negative keyword maintenance, keyword overlap, testing implementation) 

• Pulling and analyzing data to inform campaign reporting and develop strategic insights with clear actionable items 

• Build clear, concise, and cohesive quantitative analyses inclusive of strong data visualization 

• Active participation in client status and reporting calls, including presentation of reporting 

• Responsible for granular maintenance of monthly billing cycle, including invoice tracking, buy actualization in Prisma, and draft billing compilation for manager approval 

• Responsible for resolving billing discrepancies in partnership with client strategy and billing reconciliation team 

• Responsible for learning all relevant tools for reporting, analytics, and competitive analysis 

• Mastery of all core metric calculations and relationships (e.g. CPC, CPA, CTR, SOV, weighted averages) 

• Serve as subject matter experts for Analysts and be a resource for training and ad hoc questions 

• Develop strong working relationship with client teams and partner agencies (where applicable) by helping to create a seamless communications process 

• Establish professional, productive rapport with sales representatives/media vendors 

• Work closely with manager to establish priorities and manage workload 

• Timely delivery of all work 

• Successful completion of training programs and requisite certifications 

• 1-2 years of paid media experience with a focus on Commerce 

• Experience buying and planning across multiple platforms to include Google, Bing, AMS, Criteo, etc. 

• Knowledge of Amazon, Walmart, Target platforms 

• AMS platform, AAP platform, Criteo, and/or Google Ads preferred 

• Amazon Retail Analytics (ARA), 3rd Party Digital Shelf Reporting, i.e. Clavis or EDGE preferred 

• Experience working in a client-facing capacity 

• Experience using paid media to complement earned media campaigns and meet business objectives 

• Proficiency in MS Suite: Excel, Word, Microsoft office, PowerPoint 

• Demonstrate critical thinking and problem-solving skills 

This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected]. 

All your information will be kept confidential according to EEO guidelines.

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