Supervisor, Strategy - job 1 of 2

Publicis Media harnesses the power of modern media through global agency brands Publicis Collective, Spark Foundry, Starcom and Zenith. A key business solution of Publicis Groupe, Publicis Media’s digital-first, data-driven global practices deliver client value and drive growth in a platform-powered world. It is present in more than sixty countries with over 23,000 employees worldwide.

This position requires a highly motivated person to assist in the day-to-day execution of a CPG account.  The Supervisor will be responsible for strategic plan development, activating digital, and be the expert on their assigned brands.
 

Role Objectives:

• Assist with planning and implementation for client accounts across digital and video for a CPG client
• Heavy involvement in the building of annual strategic plans
• Plays a leading role in all aspects of campaign planning and management including vendor liaison and reporting
• Training/Support for Assistant Planners in billing, reporting, trafficking, analytics and research
• Assist in presentation of data, insights and media plans to clients 
• Intimate knowledge of consumer habits & touchpoints, i.e. magazine, digital mobile, social, video
• Craft knowledgeable and relevant POVs that assess media opportunities and place appropriate value
• Manage Vendor Billing: insertion orders, monthly billing reports, discrepancy resolution, and reconciliations
• Manage digital campaigns reaching relevant brand consumers – analyze, optimize content performance and present recommendations to client 
• Lead negotiation of Buys, Makegoods, Positioning, Value Add Negotiations with support from Strategy Associate Director
• Develop strong client relationships across media and Brand teams
• Build relationships with vendors to analyze value and applicability of media vehicles for client media plan
• Create dynamic presentations that effectively communicate to our clients
• Prepare and deliver buying and or digital trafficking specs and guidelines

• B.A. or B.S. in Marketing, Advertising or related field 
• 3-5 years of digital media buying/planning experience
• Experience planning digital campaigns for products in the B2C space and ability to confidently present these to clients both on the phone and in-person
• Must have excellent verbal/written communication skills, interpersonal skills, detail-orientation, follow-though skills
• Must have strong analytical, research, and quantitative skills
• Must be hard-working, resourceful and thrive in a fast-paced environment
• Advanced Excel and PowerPoint skills, formulas, v-lookup, conditional formats, pivot tables, etc.
• Must possess/develop a strong understanding of the technology marketplace including awareness of key publishers, products and trends
• Experience with Prisma and DCM preferred 
• Experience with Research tools such as Nielsen or Comscore

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