Vice President Group Director, Account Planning - job 1 of 2

Digitas Health is the Agency of Now: the first global connected-health agency, purpose-built for marketing today. Digitas Health specializes in helping health brands navigate a complex and shifting media environment to create deeper, more relevant connections with their consumer and professional customers. With offices in Philadelphia, New York, San Francisco, and London, it is a member of the world's largest healthcare communications network, Publicis Health. As a member of this elite network, Digitas Health is also a member of the Paris-based Publicis Groupe S.A. (Euronext Paris: FR0000130577), the world's third-largest communications group, second-largest media counsel and buying group, and a leader in digital communications.

Web: www.digitashealth.com | Facebook: www.facebook.com/digitashealth | Twitter: www.twitter.com/digitas_health

The Digitas Health Account Planning team uncovers breakthrough customer insights, and helps our teams to turn them into big creative marketing ideas. Planning is part of the creative organization (and tightly integrated with creative). You will report to the SVP/Head of Planning.

The ideal Vice President/Group Director candidate has at least 10 years' experience applying new customer insight in a marketing, creative agency or professional services firm. Most importantly, we are looking for candidates with enthusiasm for pushing the frontier of how marketing can evolve to meet the needs of an ever more powerful consumer.

Detailed Description

The VP/Group Director is the customer insight "lead" for designated Digitas Health clients, with 3 primary responsibilities:

• Use customer insight to help the team come up with great creative marketing ideas
• Identify high impact opportunities for developing new customer insight
• Create approaches for coming up with customer insight

Additional responsibilities:

• Determine where and how in-depth insight about the consumer's attitude and behavior can help make our clients' marketing more successful and where the opportunities are
• Identify customer insights from existing client/Digitas Health data and translating them into relevant marketing program implications
• Apply innovative research and "listening" methodologies to create relevant customer insights
• Partner with our primary researchers, internal analysis group and client data/research organizations to maximize their work's customer insight and marketing program application value
• Improve the impact of customer insight in the creative/program development process by inspiring and partnering with creatives on your team
• Apply the Digitas Health approach to marketing program development, and inspiring your teams to embrace a "pull" approach to marketing
• Lead team brainstorms that produce fresh insight and maximize team contributions
• Create demand for account planning's contributions by demonstrating its impact
• Manage 2 mid-level planners

• At least 10 years' experience working in marketing or strategic services organizations
• Qualitative research experience applying qualitative research techniques
• Familiarity with interpreting and applying quantitative research
• Undergraduate degree
• Graduate degree
• Familiar with segmentation, analytics and media research tools
• Understand what makes consumers "tick"
• Discern the customer insight and "human truth" from mounds of data
• A passion and empathy for the consumer's perspective
• Passionate about applying modern qualitative methodology to the development of insight
• Experience applying insight to marketing program development and helping the creative team translate it into creative magic
• You can quickly gain the trust of clients and internal team members at all levels
• Web experience (and passion!)
• Build demand for account planning
• Experience bringing account planning to clients and teams who haven't used it before

Publicis Health is the premier global health and wellness communications network. We are one of the four solutions hubs of Publicis Groupe, the third-largest advertising and media company in the world, giving us unparalleled global reach. We manage top-tier agencies specializing in promoting innovative solutions in advertising, medical education, clinical trial program development, sales and marketing, digital, market access, and medical and scientific affairs. Our nearly 6,500 employees work at 15 agency brands across 60 offices located in 10 countries. We are a connected solutions hub, equipped for continual business transformation in today's world. We integrate services across our global offices and brands to deliver on our clients' needs. Each of our agencies brings a unique approach to business, which makes us even stronger together. We understand the rapidly changing healthcare environment and leverage it to maximize the potential of our clients' brands.

Web: www.publicishealth.com |Facebook: www.facebook.com/publicishealth Twitter: www.twitter.com/PublicisHealth/

Not all applicants will be contacted. PHCG is an equal opportunity employer.

No vendor/agency solicitation please. 24-9455 #LI-Hybrid

Compensation Range: $153,500 - $257,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/23/2024.