BDR Specialist, Inbound Marketing

BE PART OF BUILDING THE FUTURE. What do NASA and emerging space companies have in common with COVID vaccine R&D teams or with Roblox and the Metaverse... The answer is data, -- all fast moving, fast growing industries rely on data for a competitive edge in their industries. And the most advanced companies are realizing the full data advantage by partnering with Pure Storage. Pure’s vision is to redefine the storage experience and empower innovators by simplifying how people consume and interact with data. With 11,000+ customers including 58% of the Fortune 500, we’ve only scratched the surface of our ambitions . Pure Is Blazing Trails And Setting Records • For ten straight years, Gartner has named Pure a leader in the Magic Quadrant • Our customer-first culture and unwavering commitment to innovation have earned us a certified Net Promoter Score that is the highest in the industry • Industry analysts and press applaud Pure’s leadership across these dimensions • And, our 6,000+ employees are emboldened to make Pure a faster, stronger, smarter company as we go If you, like us, say “bring it on” to exciting challenges that change the world, we have endless opportunities where you can make your mark. Position Overview The Role The BDR Specialist is responsible for the synchronized planning, management and execution of BDR MQL conversion channels across the Inbound Marketing function primarily supporting EMEA, and including general program management for AMS. In this role, you will assess the overall health and performance capabilities needed to drive conversions, qualified leads and pipeline. Your primary focus is to align and streamline all BDR execution channels and innovate speed lead conversion working across a number of key internal stakeholders including web, paid media, MOPS, sales/SDR/BDR and field marketing. This role partners closely with SDR/BDR leaders and teams to ensure teams are set up to optimize conversion of leads to opportunities. Responsibilities What You'll Do • Inform and enable BDRs/SDRs of marketing programs implemented across both theaters of AMS and EMEA that will deliver MQLs • Work in partnership with product/solution, campaign, and field teams to build and tune the sales engagement playbooks and call scripts leveraged by the BDR/SDR teams • Partner with key stakeholders to operationalize and provide reporting on conversions, and program performance • Accountability to partner with Inbound, Digital, and Field Marketing teams to build, manage and optimize regional BDR talk track and messaging • Conduct an audit of both AMS/EMEA in regards to conversion across all inbound MQL channels and build a roadmap to optimize for performance • Work with Marketing Operations on overall reporting accuracy across dashboards and integrated systems • Provide insight to campaign and field marketing leadership which programs are generating pipeline, bookings and recommendations to optimize performance • Hold bi-weekly reviews with paid, ABM and regional SDR/BDR teams to assess opportunities to improve performance and address gaps and issues to increase web conversions; review demand engine dashboard and guide teams where to focus based on data insights • Assess and identify areas for lead funnel conversion improvement, from data insights that inform lead scoring to the lead qualification process and handoff with the sales teams Qualifications What You'll Bring • Strong executor with experience driving data-driven decision making with cross-functional teams to make an impact on revenue and .com performance • Previous BDR/SDR experience or exposure • Ability to work with web marketing, sales, MOPS, media teams and more to develop and influence strategies that drive .com conversions • KPI focused & analytics-driven • Familiarity with SFDC and lead generation tools and systems • Passion for working at the intersection of digital, sales and marketing for impact Pay Range USD $96,000.00 - USD $145,000.00 /Yr. Pay Transparency Statement Salary ranges are determined based on role, level and location. For positions open to candidates in multiple geographical locations, the base salary range is reflective of the labor market across the applicable locations. This role may be eligible for incentive pay and/or equity. And because we understand the value of bringing your full and best self to work, we offer a variety of perks to manage a healthy balance, including flexible time off, wellness resources, and company-sponsored team events - check out purebenefits.com for more information. There is no application deadline and we accept applications on an ongoing basis until the job is filled. BE YOU—CORPORATE CLONES NEED NOT APPLY Pure is where you ask big questions, think differently, and make an impact. This is not just a job, but a place where you have a voice and can accelerate your career. We value unique thoughts and celebrate individuality, and with ample opportunity to learn, develop yourself, and expand into different roles, joining Pure is an investment in your career journey. Through our Pure Equality program, which supports a flourishing field of employee resource groups, we nourish the personal and professional lives of our team members. And our Pure Good Foundation gives back to local and global communities through volunteering and grants. And because we understand the value of bringing your full and best self to work, we offer a variety of perks to manage a healthy balance, including flexible time off, wellness resources, and company-sponsored team events. PURE IS COMMITTED TO EQUALITY. Research shows that in order to apply for a job, women feel they need to meet 100% of the criteria while men usually apply after meeting about 60%. Regardless of how you identify, if you believe you can do the job and are a good match, we encourage you to apply. Pure is proud to be an equal opportunity and affirmative action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or any other characteristic legally protected by the laws of the jurisdiction in which you are being considered for hire. If you need assistance or an accommodation due to a disability, you may contact us at TA-Ops@purestorage.com . APPLICANT & CANDIDATE PERSONAL INFORMATION PRIVACY NOTICE. If you're wondering how or why Pure collects or uses information you provide, we invite you to check out our Applicant & Candidate Personal Information Protection Notice . DEEMED EXPORT LICENSE NOTICE. Some positions may require a deemed export license for compliance with applicable laws and regulations. Please note: Pure does not currently sponsor deemed export license applications so we are unable to proceed with applicants requiring stated sponsorship