Sr. Demand Generation Specialist

Connect with QuadientQuadient is a global leader in customer communication solutions. With over 100 years’ of experience and still going strong, we aim to be the driving force behind the world’s most meaningful customer experiences. Our success in delivering innovation and business growth is inspired by the connections our people create every day, with our clients and each other. It’s these connections that make Quadient such an exceptional place to grow your career – and help our future-focused team lead the way.Location: Milford, CT (North America WFH)Reports to: Director, MRS Digital Demand GenerationPeople-poweredQuadient helps people connect with what matters, thanks to solutions that enable our customers to create meaningful and personalized interactions. Want to commit your talent to an organization that truly values your contribution? Looking for a place where you can be a game changer, innovate, and unleash your true potential? We call it: The Power Of You.Your role in our futureQuadient Needs Digital Marketers Like You!Are you looking for a fun, creative, collaborative work experience? Come join the Quadient Mail Solutions Demand Gen team. Creativity. Drive. Entrepreneurial mindset. Gold nuggets (Sorry, not real gold. That’s our term for a red-hot value prop.) And results! We’ve got it all. Except we’re a few cupcakes short of a party. That’s where you come in.We are looking for a Sr. Digital Marketing Specialist to create, execute, and report on multi-channel digital marketing campaigns in support of our North American (NORAM) lead generation goals. You will be a part of our digital demand gen family with primary responsibilities of lead gen campaign management, email nurturing and chatbot specialist. But don’t worry, you will touch everything from ABM to SEO. Within each project you will be responsible for everything from creative ideation and copywriting to asset development to campaign management and optimization. Join the fight against boring jobs and come help us make work fun and rewarding.Your Profile• Team platform manager for Eloqua, our Marketing Automation Platform. Responsible for maintaining and updating our core email journeys and weekly single sends, managing email volume and the NORAM email calendar, contact segmentation and data management, lead scoring and reporting.• Project Lead for our Postal Rate Change campaign. Leverage U.S. Postal Service and other carrier updates to provide thought leadership, build customer loyalty and generate leads.• Conceptualize and develop multichannel lead gen campaigns including strategy, themes, research, and project planning.• Update and manage existing chatbot playbooks in Drift. Ensure an optimal CX and maximize ROI from the platform. Create new playbooks for campaigns as needed.• Ensure corporate website (Mail.Quadient.com) content is up to date, the CX is optimized and the content is aligned with U.S. lead gen initiatives and champion best practices to maximize lead gen and the overall customer experience.• Conceptualization, copywriting, and project management of digital content including emails, web pages and landing pages as well as blog posts, PDFs, white papers, videos, infographics, and other downloadable, digestible content.• Develop and maintain campaign metrics and provide regular reporting and analysis.• Communicate the Quadient value proposition to increase brand awareness, generate demand and position Quadient as industry thought leaders.• Manage our monthly mailing and shipping newsletter Quadient Connections as well as the Quadient Direct blog.• 5-7 years in a B2B digital marketing lead gen role with specialization in marketing automation, email nurturing, and thought leadership style content marketing.• Intermediate to advanced skills in email campaign creation and management (Eloqua a plus) as well as playbook management in a website chatbot (Drift a plus).• Deep understanding of current digital marketing and demand generation trends, direct marketing, consumer psychology and other marketing best practices.• Above average copywriting and editorial skills with a keen eye for detail.• An adaptive learner with a passion for digital marketing.• Self-starter, effective multi-tasker.• A natural collaborator.• Creative and innovative with the ability to generate new ideas on your own.• BA or MSA in Digital Marketing or similar field; or relevant experience• Basic editing capabilities in programs such as Adobe Creative Cloud (Photoshop, Acrobat, InDesign, Video) a plus.• Experience with digital marketing tools and analytics software such as Google Analytics, SEM Rush, Site Improve, HotJar, Search Console, Facebook, and LinkedIn ad managers, Canva, Bynder, Drupal, GoToWebinar and others.This position has a salary range of:$75,500.00 - $113,300.00Quadient, Inc. has standard ranges for all U.S. - based roles, based on function, level, and scope, which are benchmarked against companies of similar size and growth-stage. To provide greater transparency to candidates, we share these targets on all job postings. Final salary offers are determined by multiple factors, which may include (but are not limited to) geographic location and candidate experience and expertise. As such, they may vary from the ranges listed.Rewards & BenefitsFlexible Work: Embrace a hybrid work model blending office and remote setup for a balanced lifestyle.Endless Learning: Access global opportunities for growth through our 24/7 online learning platform.Inclusive Community: Join diverse communities and engage in our Philanthropy program.Comprehensive Rewards: Enjoy competitive Total Rewards covering wellness, work/life balance, and more, including a generous referral scheme.Caring for Wellbeing: Access our complimentary employee assistance program for mental health support.Be yourself at QuadientOur values define how we work as a team: Empowerment, Passion, Inspiration and Community. They inspire us to be EPIC. Together. What makes Quadient different is how different we all are. We’re a team of individuals with one goal but many perspectives. When you connect with Quadient, you become part of a community that cares - in a culture which embraces difference and values every voice.We will consider any reasonable modifications to the interview process. If you require any assistance with the application process, please email us at careers@quadient.comQuadient is an Equal Employment Opportunity Employer*: We believe that diversity brings benefits to our customers, our business, and our people so we are committed to being an inclusive employer. We encourage applications from all suitable applicants, regardless of background. We firmly believe in zero discrimination in employment on any basis, including gender, race, ethnicity, religion or belief, national origin, age, disability, marital status, sexual orientation, gender identity, citizenship status, veteran status, and any other protected characteristics.• This includes being an Affirmative Action Employer in the United States.People. Connected.