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XM Institute Research Intern

At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.
 
When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the microphone and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that’s work worth doing.

XM Institute Research Intern

Why We Have This Role
 
XM Institute produces and curates easy-to-consume, compelling thought leadership content and training that both inspires business leaders with experience management possibilities and helps them drive value from their programs. We are a small, global team, focused primarily on the needs of XM program leaders who are responsible for driving business outcomes. As an intern with our team, you'll gain hands-on experience supporting key decision-makers who need help understanding the business case for XM, developing roadmaps for XM success, and enabling their organizations to succeed by adopting proven XM practices.
 
How You’ll Find Success
 
No day is quite the same for an XM Institute Intern. You might analyze survey data in the morning, prepare graphics for an upcoming report by lunchtime, and gather relevant thought leadership from industry experts in the afternoon. As an intern with the XM Institute, you'll contribute to meaningful projects while learning about creating compelling thought leadership, designing XM training, and building programs that create community amongst XM leaders. You'll receive mentorship from experienced professionals who are passionate about developing the next generation of XM talent.
 
How You’ll Grow
  • Gain hands-on experience with the industry-leading Qualtrics XM platform
  • Develop professional research and analytical skills through real-world projects
  • Build your network by collaborating with professionals across different functions
  • Contribute to work that directly impacts Qualtrics customers and the XM industry
  • Receive structured feedback and mentorship to accelerate your professional growth
Things You’ll Do
  • Support data report creation: Assist in collecting and analyzing data using the Qualtrics platform, help generate data visualizations, draft compelling report sections, and collaborate with teams throughout Qualtrics on publication efforts.
  • Contribute to XM Catalyst research: Conduct background research on key topics, help arrange interviews with internal and external experts, and provide support for various research activities including data analysis, editing, and graphics generation.
  • Assist with cross-functional projects: Collaborate with teams across Qualtrics to effectively market XM Institute content and support coordination of projects involving digital content.
  • Learn from the XM Institute team: Track industry thought leadership, complete focused research assignments, and broadly support team members on a range of projects while developing your professional skills.
What We’re Looking For On Your Resume
  • Current undergraduate student pursuing a Bachelor's degree; ideally in business or marketing.
  • Strong academic record and demonstrated interest in research, data analysis, or content creation.
  • Proficiency with Google Suite and/or Microsoft Office (Word, Excel, PowerPoint) and willingness to learn the Qualtrics platform.
  • Excellent written and verbal communication skills.
  • Self-motivated with ability to work both independently and collaboratively in a fast-paced environment.
What You Should Know About This Team
  • Our team is collaborative, innovative, and deeply committed to enhancing customer experience research. 
  • We value diverse perspectives and encourage open communication to ensure that everyone’s voice is heard.
  • This role sits in our Provo, UT office.
Our Team’s Favorite Perks and Benefits
  • In addition to a stimulating work environment, our team enjoys opportunities for professional development and access to exclusive industry insights. We prioritize growth and foster a supportive community.
  • Qualtrics Experience Program - $1,800 for an experience of your choosing (eligible after a year)
  • We take pride in our office design aimed at fostering creativity, from our mountain views to an open and collaborative workspace.
  • 30 paid days off - 15 Vacation Days + 5 Personal Days + 10 Holiday Closures (additional after a year)
  • On top of standard benefits package (medical employees and their families, dental, vision, life insurance, etc) we provide free lunches every work day, snacks, and drinks
The Qualtrics Hybrid Work Model: Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life.
 
Qualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other protected characteristic.
 
​​​​​​​Applicants in the United States of America have rights under Federal Employment Laws:Family & Medical Leave Act,Equal Opportunity Employment,Employee Polygraph Protection Act
 
Qualtrics is committed to the inclusion of all qualified individuals. As part of this commitment, Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please let your Qualtrics contact/recruiter know.
 
Not finding a role that’s the right fit for now? Qualtrics Insiders is the one-stop shop for all things Qualtrics Life. Sign up for exclusive access to content created with you in mind and get the scoop on what we have going on at Qualtrics - upcoming events, behind-the-scenes stories from the team, interview tips, hot jobs, and more. No spam - we promise! You'll hear from us two times a month max with fresh, totally tailored info - so be sure to stay connected as you explore your best role and company fit.
What You Should Know About XM Institute Research Intern, Qualtrics

At Qualtrics, we're on a mission to revolutionize Experience Management, and we want you to join us as an XM Institute Research Intern right here in Provo, Utah! This isn't just another internship; it's your chance to roll up your sleeves and dive into the heart of how the world's best brands create exceptional experiences. As an intern, you'll be a part of a dynamic team that thrives on innovation and collaboration. Your days will be filled with exciting tasks, from analyzing survey data and preparing graphics for reports to gathering insights from industry experts. You’ll gain hands-on experience with our industry-leading XM platform and receive mentorship from seasoned professionals who are passionate about helping you grow in your career. This role is all about learning and contributing to meaningful projects that have a real impact—not just on Qualtrics, but on the XM industry as a whole. You will work closely with key decision-makers, helping them understand the business case for XM and assisting in creating compelling thought leadership content. Here, every day is a new opportunity for growth, ensuring that you'll be ready for whatever challenges come next in your career!

Frequently Asked Questions (FAQs) for XM Institute Research Intern Role at Qualtrics
What responsibilities does the XM Institute Research Intern have at Qualtrics?

As an XM Institute Research Intern at Qualtrics, your responsibilities will span a variety of tasks. You'll assist in collecting and analyzing data using the Qualtrics platform, contribute to the creation of compelling reports and graphics, and conduct critical background research on XM topics. Additionally, you'll collaborate with cross-functional teams to support the marketing of XM content, ensuring your work helps maximize impact in the XM field.

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What qualifications do I need to apply for the XM Institute Research Intern position at Qualtrics?

To apply for the XM Institute Research Intern position at Qualtrics, you should be a current undergraduate student pursuing a Bachelor's degree with a strong focus on business, marketing, or a similar field. Furthermore, having a solid academic record and an interest in research and data analysis is crucial. Proficiency in Google Suite and/or Microsoft Office is also required, alongside excellent written and verbal communication skills.

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How can an XM Institute Research Intern grow their career at Qualtrics?

As an XM Institute Research Intern at Qualtrics, you'll have numerous opportunities for professional growth. You’ll gain direct experience with the XM platform and develop analytical skills through real-world projects. From collaborating with industry experts to receiving structured feedback from mentors, you'll be positioned to accelerate your career in experience management while building a valuable network within the company.

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What type of mentorship can I expect as an XM Institute Research Intern at Qualtrics?

As an XM Institute Research Intern, you'll benefit from personalized mentorship from experienced professionals who are dedicated to your growth. They will provide you with guidance throughout your projects, helping you build essential skills and facilitating your understanding of experience management concepts. This mentorship will not only enhance your experience but will also prepare you for future roles in the industry.

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What benefits does Qualtrics offer to XM Institute Research Interns?

Qualtrics offers a range of impressive benefits for XM Institute Research Interns, including access to a stimulating work environment designed to spark creativity. Moreover, you'll enjoy professional development opportunities, generous paid time off, and a variety of perks such as free lunches and snacks. The hybrid work model allows for a balance between in-office collaboration and flexible remote work, creating a well-rounded internship experience.

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Common Interview Questions for XM Institute Research Intern
How do you prioritize your tasks as an XM Institute Research Intern?

When discussing task prioritization in an interview for the XM Institute Research Intern role, emphasize your ability to assess deadlines and the impact of each task on overall projects. Highlight your organizational skills and how you plan to balance time between data analysis, research, and report preparation. Mention specific tools or methods, like to-do lists or project management software, that you use.

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Can you describe a time you analyzed data and what insights you gained?

In your response, choose a specific example where you analyzed data, explaining the context, the tools used, and the insights derived. Emphasize how those insights influenced decision-making or project direction. This shows your ability to connect data analysis to practical outcomes, which is critical for the XM Institute Research Intern role.

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What interests you most about experience management?

Share your motivation for pursuing a role in experience management, touching on how it positively impacts customer satisfaction and business success. Mention any specific aspects of experience management that excite you, whether it's the innovative strategies or the potential for deep analysis of consumer behavior, demonstrating your genuine interest.

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How would you approach a research assignment with limited information?

Discuss the steps you would take to tackle a research assignment with limited initial information. Highlight how you would conduct preliminary research, identify relevant sources, and engage with experts in the field. This approach shows your analytical thinking and resourcefulness, which are essential for the XM Institute Research Intern position.

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Describe your experience working in a team environment.

Highlight your ability to collaborate effectively with a diverse group of individuals. Provide examples of past experiences where teamwork played a vital role, including any challenges faced and how you overcame them. This illustrates your ability to foster a cooperative atmosphere, relevant to the XM Institute's collaborative culture.

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What skills do you bring to the XM Institute Research Intern role?

Detail specific skills you possess that align with the intern role, such as data analysis, research proficiency, or content creation abilities. Illustrate how each skill will benefit the XM Institute team, linking your academic background and any practical experiences to the role's responsibilities.

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How do you stay updated on industry trends related to experience management?

Explain your methods for keeping abreast of industry trends, whether through dedicated publications, online communities, webinars, or networking with professionals in the space. This reflects your proactive attitude toward personal development, which is essential for an intern in this rapidly changing field.

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What software tools are you familiar with that could assist you in this role?

List the specific tools and technologies you're comfortable using, especially those related to data analysis, presentation creation, and content generation like Google Suite and Microsoft Office. Mention any experience with research tools or platforms, reinforcing your readiness for the XM Institute Research Intern position.

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Why do you want to intern specifically with Qualtrics' XM Institute?

Articulate your passion for joining Qualtrics' XM Institute. Mention how their mission aligns with your career goals, your admiration for their innovative approach to experience management, or your eagerness to learn from industry leaders. Demonstrating your alignment with their values can set you apart from other candidates.

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How would you handle constructive criticism from team members?

Illustrate your openness to feedback by discussing your positive experiences with constructive criticism in the past. Emphasize how you view such feedback as an opportunity for growth, highlighting your willingness to adapt and implement suggestions to improve your work.

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At Qualtrics, our mission is to build technology that closes experience gaps.

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Internship, hybrid
DATE POSTED
March 19, 2025

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