SEO Specialist

Quanterix is revolutionizing biomarker analysis to advance precision health, leveraging Simoa technology for ultra-sensitive protein detection. This transformative technology aims to enable earlier disease detection, better prognoses, and precise treatments, with goal of significantly improving quality of life and longevity. We are on a mission to change the way in which healthcare is provided by giving researchers the ability to closely examine the continuum from health to disease.To make this vision a reality, we brought together the most experienced management team, renowned scientists, industry leading investors and expert advisors from around the globe to, to form a collaborative ecosystem, united through the common goal of advancing the science of precision health.Role SummaryWe are looking for an experienced and highly motivated SEO Digital and Ads Specialist to join our marketing team. The ideal candidate will have a strong understanding of search engine optimization (SEO) techniques, digital advertising strategies, and analytics. This role will be pivotal in driving traffic, engagement, and conversion through effective SEO practices and targeted digital ad campaigns.What You’ll Do• Develop and execute effective SEO strategies to improve organic search rankings and drive organic traffic.• Conduct keyword research to guide content teams and inform content strategy.• Optimize website content, meta tags, images, and links for SEO.• Perform ongoing keyword discovery, expansion, and optimization.• Plan, create, and manage PPC campaigns across various digital channels (Google Ads, Bing Ads, social media platforms).• Conduct A/B testing to optimize ad performance and improve ROI.• Analyze ad performance and create detailed reports on campaign effectiveness.• Utilize tools such as Google Analytics, SEMrush and others to track, report, and analyze website analytics, PPC initiatives, and SEO campaigns.• Provide actionable insights based on data to optimize ongoing and future campaigns.• Work closely with the content team to ensure SEO best practices are integrated into content creation.• Collaborate with web developers to ensure SEO best practices are properly implemented on newly developed code.• Assist with making small website changes and updates as necessary.• Partner with the broader marketing team to align SEO and advertising efforts with overall marketing strategies.Basic Qualifications• Bachelor’s degree in Marketing, Business, Communications, or a related field.• 3+ years of experience in SEO and/or digital marketingPreferred Qualifications• Local to Boston, MA• Proven experience managing PPC campaigns across Google Ads and social media platforms highly preferred• Experience in the healthcare or biotech industry.• Knowledge of HTML/CSS and website administration.• Strong knowledge of WordPress.• Certification in Google Analytics (G4), Google Ads, or similar.Expectations, Skills & Abilities• Strong analytical skills and experience generating SEO reports.• Excellent understanding of on-page and off-page SEO techniques.• Experience with A/B testing and optimizing ad performance.• Strong verbal and written communication skills.• Ability to work independently and as part of a team in a fast-paced environment.Our TechnologyWHY YOU’LL LIKE WORKING WITH US:From discovery to diagnostics, Quanterix’s ultrasensitive biomarker detection is fueling breakthroughs only made possible through its unparalleled sensitivity and flexibility. Simoa® technology has delivered the gold standard for earlier biomarker detection in blood, serum or plasma, with the ability to quantify proteins that are far lower than the Level of Quantification (LoQ). Our industry-leading precision instruments, digital immunoassay technology and CLIA-certified Accelerator laboratory have supported research that advances disease understanding and management in neurology, oncology, immunology, cardiology, and infectious disease.Our Commitment To EmployeesAt Quanterix, our values are based on: Team, Innovation, Customer and Owner.Team: Challenge assumptions, not the person. Respect diversity of thought and hold ourselves to lofty standardsInnovation: Stay curious, experiment, create and changeCustomer: Prioritize and celebrate these pioneers by doing our best to deliver on commitmentsOwner: Act with high integrity and in the best interest of Quanterix. Take measured risks and learn from their success and failures.We reward and recognize our employees by offering competitive compensation and a 401k plan with employer match, as well as competitive health, dental, and vision benefits for employees and their dependents. We also offer an unlimited vacation policy to all exempt employees, and a generous PTO policy for non-exempt employees. All employees are eligible for equity, employee stock purchase plan, a performance bonus, and 1:1 financial counseling/planning. We also offer Tuition Assistance. We have a free, state-of-the-art onsite fitness center for all employees. To keep you fueled up, we provide onsite employees free snacks and drinks every day!Diverse & Inclusive WorkplaceQuanterix is committed to a Diverse and Inclusive workplace. We strive to recruit candidates who will bring inclusive mindsets and contribute to our values.Quanterix is an Equal Opportunity Employer and does not discriminate based on race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. Quanterix will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.