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Field Marketing Manager

The Field Marketing Manager (FMM) serves as the "CMO" of the segments they support, owning the marketing strategy and execution to achieve business goals. In this role, you will work closely with a multidisciplinary team, as well as collaborate with key stakeholders to understand their business, go-to-market strategy, and priorities. Your mission will be to develop and execute a marketing plan that aligns with the global framework while addressing local and regional needs.


Work Location: San Antonio, TX is preferred with a hybrid work schedule of 2 days in the office.

OR Remote in the United States of America.


Responsibilities
  • Develop and execute a comprehensive marketing plan tailored to the Private Cloud business unit's goals and Americas priorities.
  • Act as the focal point for key stakeholders to translate business needs into actionable marketing strategies.
  • Collaborate with internal teams, including central, product, and partner marketing, among other disciplines, to ensure alignment and successful program delivery.
  • Leverage data-driven insights to inform strategies and measure the impact of marketing initiatives.
  • Manage and optimize the use of tools like Salesforce and HubSpot to support campaigns and stakeholder engagement.
  • Balance strategic planning with hands-on execution, demonstrating resourcefulness and agility.


Qualifications
  • High School Diploma or regional equivalent required.
  • Bachelor's Degree required, preferably in a field related to the role. At the manager’s discretion, additional relevant experience may substitute the degree requirement.
  • At least 8 years of experience in Field Marketing or 10 years in various marketing disciplines, preferably within IT or B2B environments.
  • Proven ability to develop and execute strategic marketing plans in alignment with business goals.
  • Strong communication and stakeholder management skills, with the ability to build relationships and influence across teams.
  • Experience working with marketing platforms such as Salesforce and HubSpot is a plus.
  • Highly resourceful and self-driven, with a strong focus on data analysis and decision-making.
  • Comfortable operating in a global structure, aligning regional and global priorities.


Physical Demands/Travel
  • General office environment.
  • May require long periods of standing and some light lifting, not to exceed 20 pounds.
  • Moderate levels of stress may occur at times.
  • Evening and weekend hours may apply.
  • No special physical demands are required.
  • Occasional domestic/international travel


The following information is required by pay transparency legislation in the following states: CA, CO, HI, NY, and WA. This information applies only to individuals working in these states.


The anticipated starting pay range for Colorado is: $105,100 - $154,110

The anticipated starting pay range for the states of Hawaii and New York (not including NYC) is: $111,800 - $164,010

The anticipated starting pay range for California, New York City, and Washington is: $122,500 - $179,630


Unless already included in the posted pay range and based on eligibility, the role may include variable compensation in the form of bonus, commissions, or other discretionary payments. These discretionary payments are based on company and/or individual performance and may change at any time. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, licenses and certifications, and specific work location. Information on benefits offered is here.


Work Location: San Antonio, TX is preferred with a hybrid work schedule of 2 days in the office.

OR Remote in the United States of America.

#LI-AW1, #LI-Remote

Average salary estimate

$142365 / YEARLY (est.)
min
max
$105100K
$179630K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Field Marketing Manager, Rackspace

Join our dynamic team as a Field Marketing Manager at our innovative company! In this role, you will essentially become the Chief Marketing Officer for the segments you support. Your primary goal will be to develop and implement a marketing strategy that's not only aligned with our overarching business objectives but is also finely tuned to the unique local and regional needs. You’ll be collaborating with a talented multidisciplinary team, working closely with key stakeholders to transform business insights into effective marketing initiatives. If you're looking for a chance to lead the charge in the Private Cloud business unit's marketing efforts, this is an exciting opportunity for you! With a preference for candidates in San Antonio, TX, we offer a flexible hybrid work schedule of two days in the office, or you can work remotely from anywhere in the U.S.! You should have a solid background in field marketing, potentially with over eight years of experience, and be comfortable navigating both strategic and tactical marketing environments. If you thrive in environments that require resourcefulness and practicality, and have a knack for building strong relationships, we’d love to hear from you. Join us on this journey and bring your unique talents to our thriving team!

Frequently Asked Questions (FAQs) for Field Marketing Manager Role at Rackspace
What are the primary responsibilities of a Field Marketing Manager at this company?

As a Field Marketing Manager, you will be responsible for crafting and executing a tailored marketing plan that aligns with the goals of the Private Cloud business unit and addresses the Americas' priorities. You'll act as the key liaison among various stakeholders, ensuring that business needs are effectively translated into actionable marketing strategies. Your role will also involve collaborating with internal teams from product to central marketing, leveraging data insights to measure campaign success and optimizing tools like Salesforce and HubSpot for maximum impact.

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What qualifications are needed to be a Field Marketing Manager at this company?

To qualify for the Field Marketing Manager role, you’ll need at least a Bachelor's Degree in a relevant field. While a High School Diploma is the minimum requirement, significant relevant experience may substitute for formal education. You should ideally have at least 8 years of experience specifically in Field Marketing or a broader range of marketing disciplines in IT or B2B environments. Strong communication skills, stakeholder relationship management, and proficiency with marketing platforms like Salesforce or HubSpot are crucial for success in this position.

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What is the work environment like for a Field Marketing Manager at this company?

The work environment for a Field Marketing Manager typically involves a general office setup with the potential for remote work flexibility. The role may require occasional domestic or international travel, along with the possibility of evening and weekend hours. The company promotes a supportive atmosphere, emphasizing collaboration among diverse teams to achieve shared goals while accommodating a hybrid work model whenever possible.

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How does this company support the professional growth of a Field Marketing Manager?

This company is dedicated to supporting the professional growth of employees, including Field Marketing Managers. You’ll have access to various resources and opportunities for continued education, hands-on training, and mentorship from experienced professionals within the organization. The dynamic nature of the role allows for personal growth as you engage in diverse projects, collaborate with different teams, and refine your skills in marketing strategy and execution.

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What tools will a Field Marketing Manager need to be familiar with?

As a Field Marketing Manager at this company, familiarity with marketing tools such as Salesforce and HubSpot will be beneficial. These platforms will be essential for managing campaigns, tracking stakeholder engagement, and analyzing campaign performance. Your ability to leverage data and insights from these tools will play a vital role in shaping marketing strategy and demonstrating its effectiveness to stakeholders.

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Common Interview Questions for Field Marketing Manager
Can you describe your experience with developing marketing strategies?

Certainly! When answering this question, be prepared to share specific examples of marketing strategies you have developed, including the objectives you were aiming to achieve, the research that informed your strategy, and how you implemented it. Highlight how you incorporated stakeholders' needs and customer insights into the process, demonstrating your strategic thinking and execution capabilities.

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How do you prioritize tasks when managing multiple projects as a Field Marketing Manager?

To effectively manage multiple projects, I prioritize tasks based on urgency and impact. I evaluate the goals of each project and consider deadlines, resource availability, and overall business objectives. I also keep open lines of communication with team members and stakeholders to ensure alignment and adjust priorities as needed. Sharing an example of a time you successfully juggled multiple projects can illustrate your point.

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What role does data analysis play in your marketing strategies?

Data analysis is crucial in shaping effective marketing strategies—it informs decision-making and helps measure success. In your response, consider discussing how you've used data to identify customer behavioral trends, optimize campaigns, or assess return on investment. Mention specific tools or methods you’ve used to gather and analyze data, demonstrating your analytical skills.

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Describe a time when you had to influence a stakeholder's decision.

To tackle this question, choose an instance where you effectively influenced a stakeholder's decision by using data, logic, or persuasive communication. Explain the context, your approach, and the outcome. This will show your ability to navigate complex relationships and advocate for marketing initiatives confidently.

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How do you ensure alignment between regional marketing initiatives and global strategies?

Alignment is key! I ensure cohesion between regional and global strategies by maintaining open communication channels with central marketing teams and understanding the global objectives. Discuss your methods for gathering local insights, sharing feedback, and adapting strategies to meet both regional needs and global priorities effectively.

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What challenges have you faced in field marketing, and how did you overcome them?

Be honest when discussing challenges, whether it’s budget constraints, stakeholder conflicts, or tight deadlines. Highlight your problem-solving skills by recounting specific situations where you addressed these issues, the strategies you implemented, and the positive outcomes that resulted from your actions.

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How do you measure the success of a marketing campaign?

Success measurement varies, but I typically set clear objectives and key performance indicators (KPIs) before launching a campaign. Discuss metrics you’ve tracked in the past, such as engagement rates, leads generated, or conversion rates, and how this data informed future campaign adjustments.

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Can you discuss your experience with tools like Salesforce and HubSpot?

Absolutely! In discussing your experience, highlight your familiarity with Salesforce and HubSpot’s key features. Share specific instances where these tools improved campaign management, stakeholder engagement, or data tracking in your previous roles. This illustrates your practical knowledge and readiness to effectively leverage them in the Field Marketing Manager position.

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What approaches do you take to build relationships with stakeholders?

Building relationships requires transparency, active listening, and consistent communication. Share examples of how you've developed rapport in the past, emphasizing your ability to understand stakeholders’ needs, provide valuable input, and foster collaborative partnerships. This can highlight your social skills and enhance your candidacy.

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How do you balance strategic planning with hands-on execution?

I believe that both strategic planning and hands-on execution are crucial for a Field Marketing Manager. Share your strategies for striking that balance—perhaps by incorporating regular planning sessions but also being flexible enough to adapt based on real-time feedback. Mention specific experiences when you successfully executed a plan while keeping your larger objectives in sight, showcasing your versatility in managing both aspects.

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Founded in 1998, Rackspace provides multi-cloud computing solutions and services. Offering advising to customers based on business challenges, designing solutions, building, and managing solutions. The company is headquartered in San Antonio, Texa...

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Full-time, hybrid
DATE POSTED
January 5, 2025

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