Product Marketing Manager - San Francisco Bay Area / Hybrid

The Product Marketing Manager at RadiantGraph is responsible for shaping our marketing strategy, product positioning, and sales enablement. You'll lead product launches, create impactful messaging for healthcare decision-makers, collaborate with cross-functional teams, and conduct market research to inform our strategies. This role is essential for driving product adoption and growth.

To qualify for the Product Marketing Manager position at RadiantGraph, you should have at least five years of experience in product marketing, preferably in B2B SaaS or health tech. Familiarity with healthcare decision-makers, exceptional storytelling skills, and experience in crafting sales enablement materials are crucial for success in this role.

Collaboration is key for the Product Marketing Manager at RadiantGraph. You'll work closely with Product, Sales, and Client Success teams to ensure alignment on messaging and market strategies. Creating sales enablement materials, conducting training sessions, and sharing insights from market research are part of enhancing teamwork and driving product success.

As a Product Marketing Manager, you'll develop go-to-market strategies and positioning for new product launches and features at RadiantGraph. This involves creating compelling narratives, working on market research to identify opportunities, and collaborating on a unified strategy across various channels, both paid and organic.

RadiantGraph fosters a dynamic and collaborative work environment. As a Product Marketing Manager in a hybrid role, you'll benefit from both in-office and remote work flexibility while engaging in a fast-paced setting that encourages innovation and creativity to impact healthcare successfully.

Start by understanding the target audience and their key pain points. Conduct market research to identify competitors and differentiate your product. Use insights to craft a narrative that highlights your product’s unique value and customer success stories to illustrate its impact.

Discuss a past product launch where your strategy included detailed planning across various channels, robust training for the sales team, and ongoing customer engagement initiatives. Focus on metrics that showed significant adoption and provide context for how the insights you gathered shaped the outcome.

Utilize a prioritization framework that considers factors like market readiness, customer feedback, and business impact. Break down each launch into actionable tasks while maintaining clear communication with cross-functional teams to ensure alignment and timely execution.

Customer advocacy is critical in product marketing as it authenticates your messaging. Building relationships with satisfied clients helps gather testimonials and case studies, which can be powerful tools in convincing potential customers of your product’s value.

Start by understanding the sales process and the common objections they face. Develop materials that clearly articulate the product's benefits, include real-world applications, and provide answers to FAQs. Training sessions can help ensure the sales team is confident in delivering your message.

For market research, I leverage various tools such as surveys, competitive analysis software, and data analytics platforms. These tools help gather insights on customer needs, preferences, and industry trends, which inform marketing and product strategies.

Leading a product launch involves coordinating with Product, Sales, and Marketing teams to synchronize messaging and timelines. Develop a comprehensive launch plan that includes promotional strategies, training for the sales team, and ongoing customer engagement post-launch to gather feedback.

Communicate product value through clear, relatable storytelling that connects with healthcare decision-makers’ priorities. Utilize case studies and success stories while crafting materials that focus on ROI and patient outcomes to resonate with your target audience.

Gather customer insights through interviews, surveys, and feedback sessions. This information should inform your marketing strategies by identifying trends, pain points, and preferences that can guide future product development and messaging.

Express your enthusiasm for RadiantGraph’s mission to reshape healthcare and how your skills align with the company's needs. Highlight your passion for leveraging product marketing to improve consumer experiences and your eagerness to contribute to a fast-paced, innovative environment.