At Raising Cane’s Chicken Fingers®, our concept is focused and unique. We have only ONE LOVE® - quality chicken finger meals! Every talented Crewmember in our Restaurant Support Office (RSO) is integral to our success and a value to our rapidly growing company.
Restaurants will always be the center of our business. As we strive to achieve Raising Cane’s Vision, we leverage multiple partnerships to expand our global footprint while maintaining a local presence & identity through great teamwork! In addition, to Vendors, Franchise and RSO Partners, Restaurant Support Business Unit Team Partners & Crewmembers are critical to our success!
At Raising Cane’s, we support our Restaurants with both Business Unit & RSO support. Our commitment & dedication to Restaurant support is a competitive advantage! Business Unit Support Crewmembers are aligned to a specific Business Unit defined as either a Region, Market or Area. The Business Unit Teams are comprised of Support Crewmembers who are functional experts in various disciplines. The various Support Departments or Functions are led by best-in-class experts. The RSO Support Department / Functional leader is responsible for the hiring, training, personnel management, development & functional routines for the Business Unit Crewmembers.
Restaurant Marketing is the implementation of the Raising Cane’s brand and Marketing Strategy. At Cane’s, Restaurant Marketing is executed through localized “Caniac” (Grass-Roots or Neighborhood) Marketing, Media & Public Relations, Sponsorships (paid partnerships with “for profit” organizations) and Active Community Involvement initiatives (paid & non-pad partnerships with “non-profit” organizations).
The Divisional Leader of Marketing (DLM) is a company and department leadership role responsible for the development of marketing strategies and activation plans that will 1) drive sustainable traffic growth, 2) grow awareness of and consideration for Cane’s and 3) build our cult-like following (loyalty and fanaticism). Plans will be developed and executed at the Restaurant, DMA, Regional and Divisional level in alignment to brand standards and designed to achieve Business Unit goals. The DLM oversees multiple Regional Leaders of Marketing. The DLM will be responsible for evaluating the effectiveness of marketing strategies, tactics & programs and provide feedback to the Regional and Area Leaders of Marketing, collaborate with the RSO (Restaurant Support Office) Marketing function to influence the evolution of programs, systems & processes.
Leadership Responsibilities
Proactively align with Divisional Leader of Restaurants on priorities and business needs – set clear goals for the team to activate against
Sets example for Restaurant Marketing team through positive management and guidance; spends time in Restaurants & Markets, actively participates in daily discussions on Restaurant performance, execution of marketing philosophies and the development of Restaurant and DMA level plans.
Restaurant Marketing Functional Responsibilities
Responsible for setting expectations and achieving results (financial & non-financial) as outlined in all Plans (Company & Business Unit)
Administrative Responsibilities
Ad hoc reporting
Required Core Competencies
All your information will be kept confidential according to EEO guidelines.
The VisionTo grow restaurants, serving our Customers, all over the world and be the brand for craveable chicken finger meals, a great Crew, cool Culture, and Active Community Involvement.
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