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Regional Marketing Manager - Spain, Portugal, Mexico and LATAM

Job Description:

Here at Rakuten Kobo Inc. we offer a casual working start-up environment and a group of friendly and talented individuals. Our employees rank us highly in terms of commitment to work/life balance. We realize that for our people to be innovative, creative and passionate they need to feel valued and supported. We believe in rewarding all our employees with competitive salaries, performance based annual bonuses, stock options and training opportunities.


If you’re looking for a company that inspires passion, personal, and professional growth – join Kobo and come help us on our mission of making reading lives better.

The Role:

Rakuten Kobo Inc. is looking for a Spain or Portugal-based Regional Marketing Manager to join our Sales and Marketing team! The team works in close collaboration with Kobo’s retail partners to deliver a best-in-class consumer experience of the Kobo brand through POS, partner advertising, promotions, and in-region ATL and BTL marketing, among other marketing related responsibilities.

Reporting to the Sr Regional Marketing Manager, the Regional Marketing Manager plays a vital role in leading and executing quarterly partner marketing plans, contributing to account management responsibilities, representing retail partner marketing interests internally, and being the day to day ‘face’ of Rakuten Kobo to the partner. Overall, you will be responsible for: driving Kobo eReader, accessory and gift card sales as well as eBook, audiobook and subscription sales, with a focus on bringing new customers into the Kobo ecosystem.

The Person:

The role requires a team player focused on delivery profitable results with a hands-on approach to delivering with speed, attention to detail and a passion for competing in the exciting but highly competitive world of digital reading. A candidate with a good combination of strategic, leadership and executional skills will thrive. This role will require some traveling within the region.

The ideal candidate must be fluent in Spanish, Portuguese and and English.

The Skillset:

Required:

  • Strong fluency in Spanish, Portuguese and English (oral and written)
  • Minimum 5 years marketing experience, with proven channel and online marketing experience. Ideally, hands-on experience of (trade) customer engagement
  • Strong team player, with proven ability to influence at all levels
  • Product marketing experience
  • Digital marketing experience
  • Strong analytical skills
  • Creative thinker
  • Effective presentation skills

Nice to Haves:

  • Sales and/or Business Development experience
  • Industry experience with technology, digital content and/or consumer electronics

The Perks:

  • Flexible hours and remote working environment
  • 4 extra long weekends around bank holiday weekends
  • Full benefits starting from your first day
  • Paid Volunteer days, unlimited sick days
  • Monthly commuting allowance and internet allowance
  • Flexible spending account
  • Talent and development training budget
  • Free Kobo device + free weekly e-book or audiobook
  • Weekly Kobo Tech University sessions
  • Maternity/paternity leave top up

About Rakuten Kobo Inc.
Owned by Tokyo-based Rakuten and headquartered in Toronto, Rakuten Kobo Inc. is one of the most advanced global ecommerce companies, with the world’s most innovative e-reading services offering more than 6 million eBooks and audiobooks to 30 million + customers in 190 countries. Kobo delivers the best digital reading experience through creative innovation, award-winning e-readers, and top-ranking mobile apps. Kobo is a part of the Rakuten group of companies.
Rakuten Kobo Inc. is an equal opportunity employer. Accessibility accommodations for candidates with disabilities participating in the selection process are available on request. Any information received related to accommodation needs of applicants will be addressed confidentially.


Rakuten Kobo would like to thank all applicants for their interest in this role however only qualified candidates will be shortlisted.


#RKIND

Average salary estimate

$75000 / YEARLY (est.)
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$90000K

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What You Should Know About Regional Marketing Manager - Spain, Portugal, Mexico and LATAM, Rakuten

Join the dynamic team at Rakuten Kobo Inc. as a Regional Marketing Manager for Spain, Portugal, Mexico, and LATAM! This remote position is perfect for those with a passion for digital reading and a knack for driving marketing excellence. At Kobo, we foster a casual startup atmosphere where our talented team is committed to nurturing creativity, innovation, and work-life balance. As a key player in the Sales and Marketing team, you will collaborate closely with retail partners to craft a superior consumer experience for the Kobo brand. You'll be executing robust marketing strategies that encompass POS, retail promotions, and varied ATL/BTL marketing initiatives aimed at boosting sales of Kobo eReaders, accessories, gift cards, and digital content. Reporting to the Sr Regional Marketing Manager, you’ll take charge of innovative marketing plans that attract new customers to the Kobo ecosystem while maintaining strong partner relationships. We’re looking for a fluent Spanish and Portuguese speaker with at least 5 years of marketing experience, adept in both strategic execution and analytical thinking, ready to drive results in an exciting industry. If you're eager to contribute to a company that values your input and promotes personal growth while enjoying perks like remote work, flexible hours, and a supportive team culture, apply now to join Kobo in transforming reading experiences!

Frequently Asked Questions (FAQs) for Regional Marketing Manager - Spain, Portugal, Mexico and LATAM Role at Rakuten
What are the main responsibilities of the Regional Marketing Manager at Rakuten Kobo Inc.?

As a Regional Marketing Manager at Rakuten Kobo Inc., you will be responsible for leading quarterly partner marketing plans, managing retail partner relationships, and executing marketing strategies across digital platforms. You'll focus on boosting sales of Kobo products, including eReaders, accessories, and digital content, ensuring a seamless customer journey while representing the brand.

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What qualifications are needed for the Regional Marketing Manager position at Rakuten Kobo Inc.?

To qualify for the Regional Marketing Manager role at Rakuten Kobo Inc., you should have a minimum of 5 years of marketing experience, particularly with channel and online marketing. Fluency in Spanish, Portuguese, and English is essential. Additionally, experience in product marketing, analytical skills, and the ability to work collaboratively with diverse teams are crucial for success in this position.

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What benefits does the Regional Marketing Manager role at Rakuten Kobo Inc. offer?

The Regional Marketing Manager at Rakuten Kobo Inc. enjoys an array of benefits including flexible working hours, unlimited sick days, competitive salaries, performance bonuses, a full benefits package from day one, and paid volunteer days. You'll also receive a monthly commuting and internet allowance, a Kobo device, and access to training and development opportunities.

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How does the Regional Marketing Manager at Rakuten Kobo Inc. contribute to business growth?

The Regional Marketing Manager at Rakuten Kobo Inc. contributes significantly to business growth by creating and executing marketing strategies that drive customer acquisition and enhance product visibility. Your role will involve actively engaging with partners, managing marketing campaigns, and analyzing performance data to optimize efforts in a competitive digital reading landscape.

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What type of work environment can a Regional Marketing Manager expect at Rakuten Kobo Inc.?

At Rakuten Kobo Inc., the work environment is relaxed and friendly, designed to promote creativity and innovation. As a Regional Marketing Manager, you’ll benefit from a collaborative team culture that values work-life balance and offers opportunities for personal and professional growth, making it an exciting place for passionate marketing professionals.

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Common Interview Questions for Regional Marketing Manager - Spain, Portugal, Mexico and LATAM
What experience do you have in digital marketing strategies as a Regional Marketing Manager?

Discuss any previous campaigns you've led, focusing on measurable outcomes. Highlight your ability to analyze market trends and adjust strategies accordingly, showcasing how you successfully engaged customers and increased sales.

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How do you prioritize and manage your tasks as a Regional Marketing Manager?

Explain your method for prioritizing tasks by urgency and importance, and how you utilize project management tools to stay organized. Providing examples of past experiences can illustrate your effective time management skills.

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Can you provide an example of how you’ve impacted sales growth through marketing campaigns?

Share a specific campaign where you utilized innovative marketing methods to drive sales. Use data to quantify your success, demonstrating your ability to align marketing strategies with business objectives.

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What tools and software do you prefer to use for marketing analysis?

Mention specific tools such as Google Analytics, CRM software, and social media analytics platforms that you’ve used. Explain how you leverage data from these tools to inform marketing decisions and improve campaigns.

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How would you handle conflicts or disagreements with retail partners?

Discuss your approach to communication and collaboration. Emphasize your commitment to resolving issues through open dialogue and focusing on mutually beneficial solutions while maintaining strong professional relationships.

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What role does customer feedback play in your marketing strategies?

Highlight the importance of customer feedback in shaping your marketing strategies. Explain how you collect, analyze, and implement insights from customer experiences to improve product offerings and promotional efforts.

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How do you stay updated with marketing trends in the digital reading industry?

Discuss your strategies for staying informed, such as attending industry webinars, following relevant publications, and networking with other professionals. This demonstrates your commitment to continuous learning and adapting to market changes.

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What are your key performance indicators as a Regional Marketing Manager?

Talk about the specific metrics you track, such as customer acquisition rates, engagement levels, and ROI on campaigns. This indicates your analytical mindset and focus on achieving measurable goals.

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Describe a successful partnership you managed as part of a marketing initiative.

Share details about a partnership where you successfully collaborated to achieve shared goals. Discuss the strategies you employed to create a win-win scenario and the results that followed, showing your relationship-building skills.

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In what ways do you foster creativity within your marketing team?

Explain your approach to encouraging creative thinking, whether through brainstorming sessions, allowing autonomy in projects, or recognizing innovative ideas. Your answer should reflect your leadership style and ability to inspire others.

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In Japanese, Rakuten stands for “optimism.” It means we are hopeful for the future and believe we can make tomorrow better by what we do today. So we challenge ourselves to evolve, innovate and experiment to create a more rewarding, happier futu...

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CULTURE VALUES
Inclusive & Diverse
Rise from Within
Mission Driven
Diversity of Opinions
Work/Life Harmony
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
March 27, 2025

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