Social Media and Community Marketing Associate

Location: Remote in U.S.

Role type: Full-Time

Reports to: Senior Social Media Manager

Nice to meet you!

Pepper is a DTC fast-growing, unabashedly confident bra brand intentionally designed to celebrate small-chested bodies in all their glory. We’re on a mission to empower small-chested women of all body types to embrace the flat in flattering. Since launching our 470% funded Kickstarter in 2017, we’ve sold more than a million bras last year alone, and have gone viral and been featured in Cosmopolitan, Glamour, Forbes, Vogue, and more. 

What we’re proud of:

• Small & mighty. Without raising traditional VC dollars, we’ve grown to eight figures in sales in just 5 short years through focused, profit-minded strategies.
• Doing big things. Our vision is to create a world where ‘flat’ is no longer an insult and where we take over our customer’s closet with solution-driven intimates.
• Good for people & the planet. We are intentional about our impact, from how we give back to communities to the women who make our bras. Read more here.

Where you come in.

Pepper is looking for a highly creative and organized Social Media and Community Associate to help us build meaningful connections with our customers and grow our online presence. This is a dynamic and collaborative role where you’ll partner with cross-functional teams across Marketing, Product, and Customer Experience to create and manage engaging social content, foster community interaction, and ensure our brand's voice resonates with our audience. The impact you’ll be making is bringing Pepper to life for our online community and empowering millions of women to discover the confidence that comes with a great-fitting bra.

The role.

Community (40%)

• Supervise and respond to all public comments on organic Instagram and TikTok, ensuring alignment with the brand's tone and voice, including engaging with tagged content and industry-relevant moments.
• Moderate public comments on paid social ads when necessary.
• Actively moderate the Pep Squad Facebook group.
• Partner with the Customer Retention Team to develop and implement strategies for customer engagement using social features and tools like Broadcast Channels, Close Friends, and IG and TT Lives.
• Onboard Gorgias software to improve social listening. 
• Partner with Merchandising, Product, and Customer Experience teams to identify and produce product-specific educational content. 

 Social Media/Content Creation (40%)

• Publish all organic social content either natively in real-time (including weekends) or scheduled in advance using LATER. Ensure performance optimization by adding trackable UTMs, adding @handles and product tags, and keeping the Link in Bio updated.
• Oversee the Instagram Story program (3-5 stories per week), ensuring a mix of evergreen storytelling, product launches, and promotions, from concept development to posting.
• Review weekly TikTok video batches (10 total—5 per contractor), providing feedback for edits and final approval.
• Provide TikTok contractors with a bi-weekly trend report that surfaces inspiration, trending sounds, and fresh ideas for content.
• Increase TikTok output by focusing on "in-house" content creation and driving virality.
• Put together original TikTok video edits using UGC video clips from content creators in our Google Drive.
• Identify opportunities to adapt, repurpose, and share organic social content across multiple channels. (For example, share an Instagram Reel on TikTok or flag a trending organic video for the Growth Team to consider for paid ads.) 
• Broaden content reach by repurposing video content for YouTube Shorts and moderating the channel.
• Assist the Senior Social Media Manager with EOM reporting for organic TikTok and Instagram, compiling data into a spreadsheet and creating a visual recap deck.
• Maintain IG Story Highlights and keep the Link in Bio updated with new content and links.
• Organize BTS footage, videography, and other assets in Google Drive.
• Work alongside the Senior Social Media Manager to brainstorm and brief Instagram feed content. 
• Conceptualize, create, and edit 3–5 pieces of weekly content for Instagram Reels and TikTok.

Brand Support (20%) 

• Provide support to the Brand Team during major annual events and initiatives, including the $5k Startup Grant for Black Women, Breast Cancer Awareness Month, AAPI Heritage Month, Pepper’s Anniversary, and other key milestones throughout the year.
• Assist with research projects for the brand team.
• Support our Brand & Integrated Marketing Director in managing the campaign calendar.
• Update calendars, Asana tasks, and documents to maintain project alignment.
• Take and distribute notes from key meetings, ensuring actionable next steps.
• Assign due dates, track key deliverables, and follow up with team members to ensure deadlines are met.
• Coordinate brainstorm sessions, pre- and post-mortems, and regular team check-ins.
• Assist with draft and manage campaign copy briefs and one-off copywriting tasks.
• Support outreach and coordination for co-branded posts and partnerships, including giveaways and collaborations with content creators. 
• Goal of 1 giveaway per month and 2 brand partner collaborator posts per month.

The ideal candidate.

• 1-2 years of experience in marketing, social media, community management
• Interest in direct-to-consumer ecommerce businesses.
• Curiosity and motivation to discover innovative ways to grow the brand.
• Always in tune with the latest social media trends and platforms.
• Ability to thrive in fast-paced environments and collaborate effectively across diverse functional teams.
• Strong organizational and project management skills.
• Passionate and enthusiastic about social media.
• Eager to learn and willing to dive into any opportunity.
• Proactive self-starter with excellent communication and interpersonal skills.
• Creative thinker and problem solver.

Pepper values.

• Curiosity 🤔: We’re relentless in our quest to understand the community we serve. We’re challengers who ask questions, pursue perspectives, and set the new standard.
• Resilience 🌊: We embrace the ups and the downs, learn from our mistakes, and courageously persevere to achieve our goals.
• Community 🤝: We champion each other the same way we champion our customer. We do big things together and are passionate about what we do, and how we do it.

The perks.

• Company matched 401K plan up to 3%
• 100% company covered option for medical, vision, dental insurance premiums
• Flexible remote work location
• Flexible and generous vacation policy
• Paid parental leave for qualifying employees
• Health & wellness monthly stipend
• Employee discount for Pepper product
• Have a huge role in the growth of a company with a meaningful mission

Diversity

Pepper is an equal opportunity employer and makes employment decisions on the basis of merit. Pepper's policy prohibits unlawful discrimination based on race, color, religious creed, sex, gender identity, marital or veteran status, age, national origin, ancestry, citizenship, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member), sexual orientation, pregnancy, or any other consideration made unlawful by federal, state, or local laws. It also prohibits discrimination based on a perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics. All such discrimination is unlawful. Pepper will consider for employment qualified applicants with criminal history, including arrest and conviction records, in accordance with the San Francisco Fair Chance Ordinance.

What Personal Information We Collect

Professional, employment-related, or schooling information. Current or past job history, performance evaluations, and educational background, including grades and transcripts.

How We Use Your Information

For professional, internal analysis, or employment-related purposes, including job applications.

The expected salary for this role is $45,000 - $55,000, though the final offer will reflect several factors such as your experience, skills, and the role’s location and may be outside of this number. Candidates should expect offers that reflect their individual qualifications, experience, and location. The salary provided is directional and actual compensation may vary. At Pepper, we know that compensation is just one part of the package. That’s why we offer a robust total rewards package, including health and wellness benefits, remote work stipends, a generous flexible paid time off policy, product discounts, and more, that are designed to support your journey both inside and outside of work.