Job details

SEO Strategist

The SEM Strategist will be responsible for planning, implementing, and managing our company’s overall SEO and Paid Media strategy. It covers a wide variety of duties such as search marketing, web analytics, content strategy planning, link building, and keyword strategy. At Rankings.io, we are committed to providing end-to-end SEM services, including content creation, technical optimization, and keyword strategy for law firms looking for aggressive growth across multiple digital platforms.

Responsibilities

Analyze complex data to identify trends and insights
Proactively discover action items that can move the needle on client SEO and Paid Ads campaigns
Actively participate in weekly Level 10 Meetings
Estimate budgets and time for successful campaigns
Accurately allocate funds for clients' digital marketing campaigns across multiple channels
Work closely with Sales, Accounts, and Ops to create cohesive strategies for client marketing campaigns
Research, develop, and implement advanced SEM strategies and campaigns across client accounts. This includes competitive analysis, keyword research, ad copy development and testing, bid optimization as well as numerous micro-optimizations
Perform frequent analysis of client campaigns, including technical SEO, content analysis, utilizing our bidding analysis platform, account segmentation, keyword analysis, or other ad hoc analysis
Stay current on industry trends and upcoming technology, channels, and online marketing strategies
Write and present data analysis reports and proposals to stakeholders, executives, and clients

Analytical and perceptive, skilled communicator who is able to collaborate with various teams.
Current knowledge of SEO practices and techniques is essential to this role.
Proven experience as SEO Manager, SEM Manager or similar role.
A deep understanding of relevant and current SEO and Paid Ads best practices.
Experience with SEO analytics platforms such as Rank Ranger, Ahrefs, SEMRush, Agency Analytics, etc).
Proficient in Google Sheets, Looker Studio, Google Analytics, Google Search Console, and Local Falcon.
Analytical mindset with numerical aptitude.
Must be able to adapt to changing priorities, possess outstanding organizational skills, and the ability to handle multiple projects simultaneously while meeting deadlines.
Solutions first mindset with willingness to explore and roll up sleeves to ensure team success
Strong presentation, communication, writing, and collaboration skills
Team-driven attitude and passion for learning