SEO & Trends Writer

We are recruiting for an SEO & Trends Writer to join us, working across several of our fantastic South East and East Midlands titles, including but not limited to MyLondon, NottinghamshireLive and EssexLive. 

This is a fantastic opportunity to write content that ensures our titles are reaching as many people as possible who are using search engines to find answers that we can legitimately provide for them. You will provide content which meets their search needs and also makes readers want to return and spend more time with us. 

We’re looking for fresh ideas and new perspectives from people from a wide range of backgrounds, and we want you to tell us the stories you believe are important from our many communities so we can continue to diversify our content.

So, who are we?

We are Reach Plc, you might not have heard of us but we have probably met without you even realising it. We are home to the UK and Ireland’s most iconic digital platforms, magazines and newspapers. From the Mirror, Daily Express and OK!, to our regional titles such as the Manchester Evening News, Liverpool Echo, BirminghamLive (plus lots more),  our brands and the stories we cover are as varied as our people. We help all kinds of people share experiences through our stories because we believe this is what makes us human.

Oh, and we should probably also mention that with a monthly readership of 47 million people, Reach is the largest commercial publisher in the UK. At Reach, not only will you feel better understood, you will also feel you understand other people better too. 

We are happy to consider applications on a flexible working basis, and will always aim to accommodate requests where possible.

This role is home based and we are therefore open to candidates based across the UK.

What will the role involve?

You will dive into the world of trending topics, using search tools to discover what people are eager to read and learn about on Google Discover. You will identify areas where local brands can establish themselves as trusted authorities, crafting engaging content that aligns with search, while fulfilling readers' expectations. You will provide expert advice on enhancing local content for better search visibility. You will foster vibrant communities both online and offline, sharing published stories and engaging readers in meaningful discussions.

You will ensure every piece of content is meticulously researched and balanced, adhering to IPSO Code. You will champion Reach's commitment to diversity and inclusion, ensuring our non-discrimination values are upheld in everything we publish. This role will involve working shifts on a rota basis including some evenings and weekends, so a flexible approach is required.

Who are we looking for?

You are a passionate NCTJ (or equivalent) qualified journalist, with demonstrable writing experience in a similar newsroom environment. You have an understanding of what helps a story appear in someone's Discover feed or rank on a search engine results page. You are a first class writer with a proven track record of creating accurate digital content using video, words and pictures.

You have the skills to write engaging news content and you are passionate about the important role local journalism plays in our communities. You have excellent organisational skills and can forward plan content both reactively and proactively. You can create content at pace and meet deadlines with ease.

We are offering a competitive salary and benefits including;

• Help saving for your retirement - join our pension scheme and we’ll match contributions up to 6%
• 25 days’ holiday per year when you join. After three, five and ten years’ service with Reach, you’ll accrue one additional day of annual leave. We also have a Holiday Purchase Scheme
• Giving back day - an additional day’s leave each year to support a cause close to your heart
• Enhanced family leave - including maternity, paternity and adoption - and you’ll be eligible after just six months’ employment
• Private Healthcare Cash Plan - free health cash plan so you can claim back cash for a range of medical expenses
• As one of the UK’s top 50 Inclusive Employers everyone’s invited to join our events, programmes and networks to celebrate diversity and build an environment where all our people can thrive
• Wellbeing support - including a 24/7 employee assistance programme (EAP) for you and your nearest and dearest
• Awesome career opportunities - you’ll have support from your line manager and a range of learning & development programmes
• We are also a member of the 30% Club, a global campaign aimed at increasing gender diversity at board and senior management levels

We reserve the right to close this vacancy early if we receive sufficient applications for the role. Therefore, if you are interested please apply early to avoid disappointment.

Reach plc believes diversity brings benefits for our customers, our business and our people. This is why we are committed to being an inclusive employer and encourage applications from all suitable applicants irrespective of background, circumstances, age, disability, gender identity, ethnicity, religion or belief and sexual orientation.