Marketing Events Manager

As a Marketing Events Manager at Real-Time Innovations (RTI), you will oversee a variety of responsibilities including developing a comprehensive global marketing events strategy, planning trade shows, exhibitions, and online events, managing budgets, and supervising events personnel. You'll also analyze lead data to refine future events, ensuring all marketing aligns with the overarching corporate objectives.

To excel as a Marketing Events Manager at RTI, you should have a minimum of 2 years of experience in similar roles, strong communication and organizational skills, and a bachelor’s degree in Marketing or a related field. Familiarity with B2B events in a technology context and project management software like Monday.com would be advantageous.

At RTI, the work environment is supportive, collaborative, and focused on team success. As a Marketing Events Manager, you can expect to work in a diverse setting with a team that truly values positive interactions and innovation. Plus, with our Great Place to Work certification, you’ll join a company that prioritizes employee satisfaction.

As a Marketing Events Manager at RTI, you may need to travel up to 8 times a year. This travel is essential for representing the company at events, enhancing networking opportunities, and promoting our brand in various markets.

RTI offers a robust benefits package for its Marketing Events Managers, including flexible working schedules, remote work options, a 'Real Vacation Bonus', an annual performance-based bonus, private health insurance, and a supportive culture that recognizes employees for their achievements.

A Marketing Events Manager at RTI can look forward to planning a diverse array of events including trade shows, exhibitions, seminars, user conferences, and online webinars. Each event aims to create memorable engagements that effectively represent our brand in the technology sector.

Success as a Marketing Events Manager at RTI hinges on exceptional communication and organizational skills, creativity in problem-solving, and the ability to manage multiple projects effectively. Leadership qualities and a collaborative spirit are also critical, along with a strong focus on delivering high-quality results.

Highlight specific events you’ve managed or coordinated. Describe the types of events, your role in the planning process, and any challenges you faced. Emphasize your successes in lead generation or audience engagement as a direct result of your events.

Discuss your approach to budgeting, including how you prioritize spending and ensure costs stay within limits. Provide an example of a time you successfully managed a budget, perhaps while increasing ROI or cutting costs without sacrificing event quality.

Talk about the metrics you track post-event, such as lead quality, conversion rates, and feedback from attendees. Sharing a concrete example where data analysis informed future event strategy can illustrate your strategic thinking.

Give an example of a specific challenge you encountered at an event and explain how you resolved it swiftly. Demonstrating your calm reassessment of priorities and the ability to think on your feet is key here.

Mention specific tools like Monday.com or Salesforce that you have used for project management or lead tracking. Describe how these tools enhanced your workflow and team collaboration throughout the planning and execution phases.

Explain your process for reviewing marketing materials and coordinating with design teams to ensure compliance. Emphasize the importance of consistent messaging and branding in your events.

Share the resources you follow, such as industry blogs, webinars, or professional organizations. Discuss how you implement new ideas or trends into your event strategies for continuous improvement.

Describe your marketing strategy for events, including social media marketing, email campaigns, and partnerships. Supporting your answer with a past campaign's outcome can illustrate your capabilities.

Discuss your approach to networking and maintaining relationships. Mention your strategies for mutual benefit and success when collaborating with vendors and sponsors.

Describe the factors you evaluate, such as location, capacity, and amenities. Share a decision-making example where your venue choice significantly impacted the event's success.