Manager, Brand Marketing

Reporting to the Sr. Manager, Brand Marketing, you will lead regional marketing efforts to increase sales and product usage, win new consumers, and build brand love. You will embody our commitment to giving a local face to our global brand by developing beverage marketing plans informed by consumer and product insights and coaching your team of specialists towards the best execution.

MARKETING AND COMMERCIALIZATION

Be the eyes, ears, and voice of the consumer, using your understanding of regional insights, demographics, and psychographics to influence marketing programs and local ATL campaign spend

Build a local ‘360’ marketing plan that increases brand awareness and product usage through occasions (work, study, fitness, gaming) and choice

Leverage national programming to increase sales in regional retail accounts

Create custom retail programming in collaboration with Key Accounts and Product Marketing teams

Oversee regional sampling and collegiate marketing programs that engage current and next

generation consumers

Collaborate with regional Sports, Culture, and Communications teams to improve outcome of brand programs

Ensure all local brand/beverage efforts are implemented following national/global strategy and guidelines

Develop appropriate and measurable marketing goals for the region

Develop event barters and other custom programs in partnership with Sales teams

Use insights to influence and support the dollar allocation and strategic focus of POS plans

Lead all regional product launches, building plans within the region

LEADERSHIP

Manage the budgets for Consumer Collecting (sampling/collegiate), Consumer Occasions, & Product Marketing activations within the region

Develop an understanding of the Consumer Collecting program, team dynamics, and sampling goals

Oversee regional execution of Student Marketeer program, ensuring we meet can goals and deliver excellent campus plans

Hire and onboard a team of specialists

Build targets and development plans, and establish team routines and ways of working

Project management experience (delivering projects from brainstorming to execution)

Experience presenting and facilitating trainings and meetings

Collegiate marketing and sampling experience an advantage

Bachelor's degree or equivalent work experience

Must be fluent in English, additional language skills an advantage

Our current Benefits include:

Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement

(Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.