Sr. Manager, Media Relations - Los Angeles

The Sr. Manager, Media Relations at Red Bull is responsible for overseeing editorial communications and fostering relationships with national and global media outlets. This includes pitching newsworthy stories, developing media strategies, and delivering impactful experiences for journalists and media partners.

To qualify for the Sr. Manager, Media Relations role at Red Bull, candidates should have a minimum of 5 years of experience in Communications, PR, or Marketing, preferably within media-driven organizations. A robust network of media contacts and a Bachelor's degree in a relevant field are also essential.

The Sr. Manager, Media Relations plays a crucial role in driving earned media coverage, enhancing brand visibility, and ensuring that Red Bull's stories align with the interests of media outlets and the target audience. This position helps amplify brand reach through strategic storytelling and effective media outreach.

The Sr. Manager, Media Relations will be responsible for creating and implementing world-class media experiences that engage national and international media partners. This includes hosting events, organizing interviews, and facilitating story angles that highlight Red Bull's exciting initiatives in sports, culture, and technology.

Yes! Keeping track of editorial media trends is essential for the Sr. Manager, Media Relations. This knowledge will inform earned media strategies and help the team adapt to the ever-evolving media landscape, ultimately leading to more successful media campaigns.

To maintain strong media relationships, it's important to engage regularly through personalized communication, pitch relevant stories, and provide timely updates on your organization’s activities. Showing interest in their work and offering insights that align with their audience can strengthen these connections.

When discussing a successful media campaign, focus on the planning process, the objectives set, your specific role, and the results achieved. Highlight metrics such as media impressions, engagement, and how the campaign strengthened your brand presence.

Effective media pitching requires knowing your audience, tailoring content to their interests, and being concise yet engaging. Research potential outlets, personalize your approach, and follow up respectfully to create a lasting impression.

It's essential to approach any negative press with transparency and prompt communication. Address the issue head-on, outline steps being taken to resolve it, and provide accurate information to mitigate damage and rebuild trust with your audience.

Data plays a critical role in media relations by informing strategy, measuring success, and identifying trends. It helps you understand audience behavior, assess the performance of campaigns, and refine future media approaches based on measurable outcomes.

Crisis communication requires a swift and strategic approach. Share an example where you effectively managed a crisis by preparing key messages, collaborating with stakeholders, and communicating honestly and transparently to the media. Highlight the outcome and any lessons learned.

Some current trends include the rise of digital media and social platforms, the importance of storytelling, and the demand for authenticity. Discuss how these trends impact how organizations engage with media and how you are adapting to these changes in your work.

Identifying compelling stories involves being in tune with industry trends, understanding your audience, and collaborating with internal teams. Utilize brainstorming sessions, feedback, and market research to find angles that resonate with media outlets and fit your brand’s narrative.

Measuring the success of media relations initiatives can be conducted through metrics such as media impressions, engagement rates, sentiment analysis, and increased brand awareness. Regularly analyze these data points to assess effectiveness and inform future strategies.

Collaboration is key in media outreach. Communicate clearly with marketing, sales, and product departments to align messaging and leverage their insights. Jointly brainstorm campaign ideas and ensure everyone is on board with the objectives for maximum impact.