Marketing Manager - B2B Global Brand Marketing

Watch here to see what it's like to work at Red Wing Shoe Company.

Red Wing Shoe Company is based in Red Wing, Minnesota, just 40 minutes from St. Paul, where our corporate office sits along the Mississippi River in downtown Red Wing.  We are a global company with 2300 employees around the world, but we maintain a close-knit family atmosphere that comes with being a privately-held company. We’re rich in history and tradition, but innovation drives us to deliver best-in-class product solutions and highly rated customer experiences.  Focus on our employees and company culture results in meaningful employee engagement across the organization. Our Guiding Behaviors of Living our Values, Honoring our Brands, Inspiring our People, Centering on our Customers, and Preserving the long term success and legacy of our Company are the foundation on which we build our future.

The targeted hiring range for this full-time position is $115,400 - 155,700 depending on qualifications; however, the expanded salary range provides opportunities for advancement. Our salary ranges are determined by role, level, and job location. Within the range, individual pay is determined by factors including job-related skills, competencies, experience, and relevant education, training or a combination of these things and market demand. Your recruiter can share more about the specific salary range and benefits for your location during the hiring process.

As a leader on the marketing team, the B2B Global Brand Marketing Manager is responsible for leading, planning, developing, and executing impactful, customer-centric, fully integrated marketing programs for our global work business. This position is responsible for the voice-of-customer in all marketing efforts, liaising with key internal and external stakeholders, presenting B2B marketing strategies to senior leadership and leading and developing direct reports.  Must blend a deep understanding of B2B marketing, digital and traditional marketing, marketing analytics, and strong execution skills.  

KEY RESPONSIBILITIES

• B2B Marketing Strategy: Lead, develop and execute comprehensive global marketing strategies for Red Wing's safety programs, products, and initiatives. 
• Customer-Centric Approach: Represent the voice of the customer across multi-segment marketing and sales cycles, leveraging insights and trends to drive segmentation and persona development. 
• Brand and Campaign Development: Maintain a strong global brand image by creating compelling campaigns, overseeing omnichannel execution, and ensuring consistent messaging across all markets. 
• Product and Program Launches: Position and launch new footwear and workwear products globally, sustaining a continuous pipeline of innovative offerings. 
• Sales Enablement: Create sales tools and content that address customer needs, enhancing sales efforts and driving lead generation. 
• Omnichannel Execution: Lead integrated marketing campaigns targeting industries like manufacturing, warehousing, transportation, construction, and energy. 
• Customer and Channel Programs: Drive marketing initiatives that leverage partnerships and owned channels, including trade show strategies with Sales and Revenue Operations teams. 
• Content and Digital Marketing: Develop content strategies that position Red Wing as a thought leader in safety, using digital marketing channels to engage prospects. 
• Performance Analytics: Monitor and measure marketing effectiveness, using data to optimize campaigns and enhance customer personalization. 
• Resource Management: Direct internal resources and external partners, ensuring alignment with key stakeholders from Sales, Product Development, and other teams. 
• Leadership and Team Development: Foster a culture of innovation by mentoring team members and establishing enterprise-wide standards and best practices. 
• Collaboration with E-commerce: Support the development and marketing of B2B websites and online ordering platforms in partnership with the e-commerce team. 

WORK ENVIRONMENT

Hyflex - 1 day per week onsite in Red Wing, MN, with remainder of week eligible for remote work depending on role needs.

TRAVEL

Ability to travel domestically and internationally approximately 10% of the time.

Education & Experience

• Bachelor’s degree in Marketing, Business, or related field; MBA preferred
• Minimum of 5 years' experience demonstrating progressively more senior marketing responsibilities, with significant focus in B2B marketing
• Experience working in diverse, international markets and understanding of global marketing trends, regulations and cultural differences
• Strong understanding of digital marketing strategies and omnichannel approaches
• Experience with competitive brands or like-minded categories of business targeting similar B2B segments
• Demonstrated ability to execute innovative and results-focused marketing programs and campaigns
• Exceptional interpersonal skills with strong team leadership abilities
• Advanced PowerPoint skills and proficiency in marketing analytics tools
• Financial and budget management savviness with a solid understanding of P&L reporting and Excel

Desired Skills

• Experience with content marketing and thought leadership initiatives
• Familiarity with industrial safety regulations and standards globally
• Knowledge of e-commerce platforms and B2B online ordering systems
• Experience with trade show marketing and event planning on an international scale
• Strong analytical skills and data-driven decision-making abilities
• Fluency in multiple languages is a plus

Red Wing Shoes is an Equal Opportunity Employer.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities.
Individuals with disabilities needing assistance in completing an application may contact [email protected] or call 651-388-8211.

Please view Equal Employment Opportunity Posters provided by OFCCP at https://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm

All offers of employment are contingent on satisfactory results of a background check.

Red Wing Shoe Company, Inc. is a drug-free workplace.

Red Wing Shoe Company will not be using recruitment agencies or firms to fill this position and we will not accept unsolicited resumes or candidate information. No agency calls please.

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)