Social Media Marketing Coordinator

REEDS Jewelers is excited to post this important position to join our Marketing department.

REEDS is looking for a tech-savvy direct marketer with an interest in communicating with customers through social media channels for the role of Social Media Associate.  This professional is responsible for executing, measuring, and optimizing REEDS’ social media campaigns across several platforms.  The successful candidate brings an in-depth understanding of social media, both as a user and a business manager, having used many of the platforms to post through social management tools and business interfaces.  This individual reports to Digital Marketing leadership and may be based in Wilmington, NC or fully remote. 

Responsibilities 

• Understanding KPI’s and defining them specifically for social media 

• Collaborating with designers or copywriters to provide attractive and informative campaigns 

• Posting and monitoring all social media content using social media marketing tools 

• Tracking the performance of campaigns 

• Staying up to date with changes in all social platforms ensuring maximum effectiveness 

• Tracking customer engagement to optimize campaign content, grow followers and encourage engagement 

• Establishing relationships/networks of industry professionals or influencers on social media 

• Supporting the development of an optimal posting schedule, considering web traffic and customer engagement metrics 

• Suggesting new ways to attract prospective customers, like promotions and competitions 

Our corporate office is in the beautiful coastal city of Wilmington, NC. It's highly preferred to fill this role with someone who can work onsite with a hybrid schedule. We anticipate hiring for a full-time position but are happy to discuss opportunities with freelancers as an interim solution.

REEDS Jewelers proudly celebrates its 78th Anniversary in 2024, and our corporate headquarters has been in Wilmington, NC, since the beginning. We're a proud family company running many retail stores from Texas, to Florida, to Pennsylvania, and everywhere in between.

With our strong foundation, we continue to grow and welcome talented, hard-working team members to join our dynamic company. We look forward to reviewing your application!

Required Skills 

• Experience as a Social media coordinator or social media internship including business account management 

• Expertise in multiple social media platforms 

• Familiarity with digital marketing strategies and marketing channels 

• Ability to grasp future trends in digital technologies and act proactively  

• Excellent communication skills 

• Multitasking and analytical skills 

• BS degree in Communications, Digital media, or relevant field 

Preferred  

• East coast preferred if working remotely 

• Facebook Blueprint Certification  

• Experience with third-party social media management tools (Dash Hudson preferred.) 

REEDS Jewelers offers a comprehensive compensation program, merchandise discounts, 401(k), and paid time off. Full-time team members are also eligible for our benefits program including health/dental/life/LTD insurance, and more!

REEDS Jewelers is an Equal Opportunity Employer. We value the diversity of our team, and employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law. REEDS provides a smoke and drug-free environment.