Who We Are

At Justworks, you’ll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people.

We’re helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We’re data-driven and never stop iterating. If you’d like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we’d love to hear from you.

We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team.

Our Values

If this sounds like you, you’ll fit right in.

Who You Are

Justworks is seeking an experienced, motivated and results-oriented Referral Marketing Manager to work as part of a dynamic and performance driven Lifecycle Marketing team. The Lifecycle Marketing team is responsible for driving customer acquisition, community growth and engagement across the prospect and customer journey. 

The Referral Marketing Manager will lead the strategy and execution of the multichannel Justworks Referral Program. The ideal candidate is detail oriented, an innate problem solver, and data-driven marketer who has a passion for building relationships, word-of-mouth marketing and leveraging brand sentiment and automation/CRM tools to grow customer and community advocacy." 

Your Success Profile

What You Will Work On

• Redefine and implement the strategy to scale the Justworks Referral Program that includes managing the operations and monitoring customer journeys, designing triggers and automations, incentive structure and promotional strategy to drive loyalty and acquisition. 
• Develop, manage and track referral marketing campaigns that deliver relevant, timely and impactful experiences across the prospect and customer journey from end-to-end; including but not limited to testing, customer segmentation, creative strategy, deployment, optimization, monitoring, reporting and analysis.
• Design an attractive rewards program to incentivize participants with simple and clearly defined CTAs.
• Work closely with the content team to strategize on ways to include referral customers in the development of digital & editorial content amongst new and existing customers.
• Uncover key insights about our biggest evangelists to create experiences that truly delight and deliver.
• Partner with internal team members, including Marketing, Product, and Customer Success to identify and implement referral promotion opportunities through internal and external channels.
• Partner with Business Operations to level up our referral tracking and measurement to enable data-driven decision-making and to ensure referral campaigns are properly tracked, leads are properly assigned and automation strategies are properly managed.
• Support and advocate for further growth of referral program initiatives with robust research and analysis around our customer cohorts.
• Perform other related duties as assigned.

How You Will Do Your Work

As a Referral Marketing Marketing, how results are achieved is paramount for your success and ultimately results in our success as an organization. In this role, your foundational knowledge, skills, abilities and personal attributes are anchored in the following:

• Business insight - applying knowledge of Justworks and the marketplace to advance the organization’s goals.
• Functional expertise: subject matter expertise of specific functions, including knowledge of principles, practices, and domain knowledge.
• Creative thinking - discovering new opportunities and solutions for problems by looking beyond current practices and using innovative thinking.
• Teamwork and communication - putting our collective best together through documentation, collaboration, relationship-building, listening, empathy, recruiting, and evangelism.
• Nimble learning: Actively learning through experimentation when tackling new problems, using both successes and failures as learning fodder.
• Builds networks - effectively building formal and informal relationship networks inside and outside the organization.

In addition, all Justworkers focus on aligning their behaviors to our core values known as COGIS. It stands for:

• Camaraderie - Day to day you can be seen working together toward a higher purpose. You like to have fun. You’re an active listener, treat people respectfully, and have a strong desire to know and help others.
• Openness - Your default is to be open. You're willing to share information, understand other perspectives, and consider new possibilities. You’re curious, ask open questions, and are receptive to thoughts and feedback from others.
• Grit - You demonstrate grit by having the courage to commit and persevere. You’re committed, earnest, and dive in to get the job done well with a positive attitude.
• Integrity - Simply put, do what you say and say what you'll do. You’re honest and forthright, have a strong moral compass, and strive to match your words with your actions while leading by example. 
• Simplicity - Be like Einstein: “Everything should be made as simple as possible, but no simpler.”

Qualifications

• Minimum of 5 years of professional experience in a fast-paced environment working in referral marketing, CRM growth and strategy
• Proven track record driving measurable business results through referral marketing campaigns
• Demonstrated success in building, managing and scaling high performing referral campaigns with a strong focus on personalization and loyalty programs
• Highly analytical and data-driven with the ability to surface meaningful insights from large data sets
• Excellent communication, project management, organizational, and time management skills
• Entrepreneurial, with the ability to foster alignment, partnership, and collaboration across teams
• A creative problem-solver who loves to roll up their sleeves and get things done
• Analyze competitive marketplace and stay abreast of industry trends as well as opportunities to innovate.
• Hands-on experience with referral marketing software is a plus
• Strong point of view on direct marketing best practices, including contact strategies, designing A/B testing, customer segmentation and analytics
• In-depth understanding of database marketing with an ability to use data to build marketing plans and analyze a channel’s effectiveness

The base wage range for this position based in our New York City Office is targeted at $137,500.00 - $144,375.00  

#LI-Hybrid #LI-AG1

Actual compensation is based on multiple factors that are unique to each candidate, including and not limited to skill set, level of relevant experience, and specific work location.  Salary ranges for positions based in other locations may differ based on the cost of labor in that location. 

For more information about Justworks’ Total Reward Philosophy, including all of the perks and benefits we are proud to offer our team members, please visit Total Rewards @ Justworks. 

Please Note: We believe Justworks has a responsibility to support efforts to get as many people vaccinated as possible. We’re committed to safeguarding the well-being of our employees, their families and the broader community from the risks associated with COVID-19. Because this position requires onsite work, this position will require the successful candidate to show proof of vaccination against COVID-19. As an equal opportunity employer, Justworks will provide reasonable accommodation to those individuals who are unable to be vaccinated in accordance with its obligations pursuant to applicable federal, state, provincial, and local law.

Diversity At Justworks

Justworks is committed to maintaining a workplace where diversity of identity, culture, and life experience is the norm and is celebrated authentically and respected consistently. Diversity in our work, our people, and our product drives creativity and innovation, entrepreneurial leadership and integrity, competitiveness, and collaboration throughout our business and in the market. We depend on our differences to make our team stronger, our workplace more dynamic, and our product accessible to all of our customers.

We’re proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital or familial status, disability, pregnancy, gender identity or expression, veteran status, genetic information, or any other legally protected status.

Our DEIB Report and Our DEI Commitment