Research Manager_RA_Market Research

• Merkle, a dentsu company, is a leading data-driven customer experience management enterprise specializing in delivering unique, personalized customer experiences across platforms and devices. With over 30 years of experience, Merkle partners with Fortune 1000 companies and non-profit organizations to optimize their customer portfolios. Its expertise in data, technology, and analytics enables it to gain insights into consumer behavior, driving hyper-personalized marketing strategies. Merkle's consulting, creative, media, analytics, data, identity, CX/commerce, technology, and loyalty & promotions capabilities combine to drive improved marketing results and a competitive edge. With over 14,000 employees, Merkle is headquartered in Columbia, Maryland, with more than 50 additional offices worldwide. Its innovative solutions enable brands to build meaningful customer relationships and enhanced customer experience.

Key Responsibilities

• Identify & Define research objectives and draft proposals.
• Select appropriate research methodologies, techniques & audience.
• Design quantitative research plans
• Liaise and finalise sample plan and partners
• Plan and take lead in managing and delivering research projects
• Communicate with clients / Stakeholders to meet project objectives/milestones.
• Supply relevant input to support Data collection and Data Analysis
• Organize and supervise the fieldwork/Data collection
• Interpreting data, draft reports, and making actionable recommendations
• Ensure research commitments and client/stakeholder expectations are met
• Manage budget and research spend
• Build relationships with new and existing client base to encourage repeat purchase

Any Graduates

Requirements & Skillsets

• 5-8 years of professional market research experience including project management, research design, execution, and reporting.
• Strong Quantitative technical research skills (Qualitative experience is preferred through not mandatory)
• Proficiency in analytical software (SPSS/Q)
• Excellent presentation and communication skills
• Advanced knowledge and implementation of statistical techniques, such as Monadic, Conjoint, and Max-Diff
• Experience working in at least one of the verticals: Finance, Automotive, Telecom, IT, Healthcare, Energy, FMCG and Public sector
• Experience working with global research projects across North America, Europe and Asia
• Able to work independently
• Effective troubleshooting skills -Able to proactively identify problems & implement workable solutions.
• Multi-tasker to manage multiple projects at any given time.
• Demonstrated sound work ethic & attention to detail.