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EMS Digital Marketing Specialist

We are changing how EMS navigates care! RightSite partners with EMS on-site to connect non-emergent patients with a Telehealth ER Doctor and navigate them to the right site of care. Patients instantly access an ER Telehealth Doctor and a Patient Navigator who provide a trusted, genuine human connection in a time of need. EMS becomes more available for critical emergencies while we deliver higher quality care at a lower cost and better experience for everyone.

WHO YOU ARE

RightSite Health is seeking a dynamic EMS Marketing Specialist to join our team. In this role, you will be responsible for developing and executing marketing strategies to support our partnerships with Emergency Medical Services (EMS) organization.

The ideal candidate will be a self-starter with a passion for digital marketing and a strong interest in the healthcare and EMS sectors. They should be creative, data-driven, and have excellent communication skills. They should be able to work independently and as part of a team, adapting quickly to changing priorities. A deep understanding of the EMS industry and its challenges is essential for success in this role.

A DAY IN THE LIFE

  • Support EMS account management with marketing communications, ensuring consistent and effective messaging across all channels
  • Own and develop the digital EMS strategy, including social media, website content, and digital advertising campaigns
  • Drive all EMS crew marketing programs, creating engaging content and initiatives to promote RightSite Health's services to EMS personnel
  • Collaborate with the Care Team to create cohesive marketing materials that highlight our unique value proposition
  • Analyze marketing metrics and adjust strategies to optimize performance and reach
  • Develop and maintain relationships with key EMS stakeholders to better understand their needs and tailor marketing efforts accordingly
  • Create and manage content for various marketing channels, including social media, email campaigns, and print materials
  • Coordinate with the broader marketing team to ensure alignment with overall company branding and messaging
  • Bachelor’s degree in marketing, communications, or related field
  • 3 to 5 years of experience in healthcare marketing, preferably in the EMS or emergency care sector
  • Proficiency in digital marketing platforms and social media management
  • Proficiency in marketing analytics and reporting
  • Familiarity with EMS operations and terminology

We hire extraordinary employees who thrive in an environment based on our 6 Guiding Values. Benefits of working with us include:

  • The opportunity to help build a marketing team from the ground up
  • Competitive base salary and incentive compensation
  • Market-competitive healthcare coverage, including medical, dental, vision, life, and disability
  • The opportunity to work alongside talented and professional colleagues with the ability to grow

OUR GUIDING VALUES

At RightSite Health, we do more than profess our values. We practice them through an agreed-upon and shared set of behaviors that make up our DNA. We are clear about what is important to us, and we take care that our intentions, words, thoughts, and behaviors align with those values.

 

Teamwork: We have the courage to ask for help and fearlessly share information with team members. We are driven to help each other and share in the wins and losses.

Integrity: We are respectful, genuine, and openly hear and speak the truth. We are confident in our own abilities, but we think of others first.

Customer Focus: We deliver value and treat our customers with the same care, compassion, and empathy we would expect ourselves. We are committed to improving the lives of our customers, their customers, and each other.

Tenacity: We recognize ambiguity and discomfort are part of success, and approach change with positivity. We accept adversity, overcome obstacles, and never give up.

Ownership: We take personal accountability for our actions and results and focus on solving the problem instead of assigning blame. We are free to place bets and embrace failure for its feedback and experiences.

Critical Thinking: We start with why, listen carefully and investigate thoroughly before drawing conclusions. We think slow, not fast, in search of elegant and simple solutions.

 

 

Average salary estimate

$70000 / YEARLY (est.)
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$60000K
$80000K

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What You Should Know About EMS Digital Marketing Specialist, RightSite Health

At RightSite Health, we are transforming the way Emergency Medical Services (EMS) navigate care, and we are looking for a passionate EMS Digital Marketing Specialist to help us on this journey! This role is pivotal in developing and executing innovative marketing strategies tailored specifically for EMS organizations. If you thrive in a fast-paced environment and have a keen interest in digital marketing and healthcare, this could be the perfect fit for you. As our EMS Marketing Specialist, you will engage directly with EMS personnel, creating compelling content that highlights our unique services connecting non-emergent patients with Telehealth ER Doctors. From managing our social media presence to running effective digital advertising campaigns, you will get to leverage your creativity while analyzing performance metrics to ensure our strategies hit the mark. You will also have the chance to forge strong relationships with key EMS stakeholders, allowing you to tailor marketing efforts to truly meet their needs. With 3 to 5 years of healthcare marketing experience, especially in the EMS sector, you’ll bring the knowledge needed to navigate the challenges of this industry with ease. If you're a self-starter who is both data-driven and socially savvy, come join us at RightSite Health, where we are dedicated to delivering high-quality, compassionate care while making a significant impact in the lives of patients and EMS teams alike.

Frequently Asked Questions (FAQs) for EMS Digital Marketing Specialist Role at RightSite Health
What responsibilities does the EMS Digital Marketing Specialist at RightSite Health have?

The EMS Digital Marketing Specialist at RightSite Health is responsible for developing and implementing digital marketing strategies that support partnerships with EMS organizations. This includes managing social media platforms, creating engaging content, running digital advertising campaigns, and analyzing performance metrics to optimize marketing effectiveness.

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What qualifications are needed for the EMS Digital Marketing Specialist role at RightSite Health?

To apply for the EMS Digital Marketing Specialist position at RightSite Health, candidates should hold a bachelor's degree in marketing, communications, or a related field and possess 3 to 5 years of experience in healthcare marketing, particularly in the EMS sector. Proficiency in digital marketing platforms, social media management, and analytics is also essential.

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How important is knowledge of EMS operations for the EMS Digital Marketing Specialist at RightSite Health?

A deep understanding of EMS operations and terminology is crucial for the EMS Digital Marketing Specialist at RightSite Health. This knowledge enables the specialist to craft marketing messages that resonate with EMS teams, ensuring that our strategies effectively address their specific needs and challenges.

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What skills will the EMS Digital Marketing Specialist develop at RightSite Health?

Working at RightSite Health as an EMS Digital Marketing Specialist will enhance your skills in digital marketing strategy, content creation, relationship building, and data analysis. You'll learn to drive marketing initiatives tailored for EMS organizations while also gaining experience in aligning marketing efforts with broader organizational goals.

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What is the work culture like for the EMS Digital Marketing Specialist at RightSite Health?

At RightSite Health, the work culture emphasizes teamwork, integrity, and a customer-focused approach. The EMS Digital Marketing Specialist will join a collaborative team that values communication, adaptability, and a collective pursuit of excellence in patient care and marketing initiatives.

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Common Interview Questions for EMS Digital Marketing Specialist
Can you describe your experience with digital marketing in the healthcare sector?

In responding to this question, focus on your past roles, detailing specific campaigns you've executed in healthcare and how they were successful. Highlight your knowledge of tools and analytics that track performance and improvements.

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How do you adapt marketing strategies in a rapidly changing environment?

Share examples of how you've previously adapted to change, such as shifts in market trends or client needs. Discuss the importance of staying up-to-date with industry news and sharing insights with your team.

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What are the most important metrics you analyze for EMS marketing campaigns?

Talk about key performance indicators like conversion rates, website traffic, engagement metrics on social media, and campaign ROI. Explain how each metric informs future strategies and decision-making.

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How do you ensure your marketing messages resonate with EMS personnel?

Discuss the importance of understanding the audience's needs and challenges. Talk about how you've engaged with EMS stakeholders to gather insights and feedback that inform your marketing materials.

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Describe a successful digital campaign you led in your previous role.

Provide details of a specific digital campaign, including the goals, your approach, and the results achieved. Emphasize the creativity and analytical skills you used to drive success.

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What strategies do you use to create engaging content for digital platforms?

Explain your approach to content creation, emphasizing storytelling, visual elements, and how you engage your audience through various formats like videos, blog posts, or social media updates.

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How do you prioritize your workload when juggling multiple projects?

Share your time management strategies, such as setting deadlines, using project management tools, and maintaining open communication with team members to ensure all initiatives are on track.

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What challenges have you faced in healthcare marketing and how did you overcome them?

Discuss specific challenges, such as regulatory considerations or market saturation, and explain how you navigated these obstacles to achieve successful outcomes in your campaigns.

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Describe a time when you received constructive criticism. How did you handle it?

Discuss the importance of feedback and how you view it as an opportunity for growth. Share an example of how you applied constructive feedback to improve your work.

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How do you stay current with digital marketing trends?

Explain the various resources and networks you use to stay updated on industry trends, including subscribing to relevant newsletters, attending webinars, and engaging with online marketing communities.

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DATE POSTED
March 25, 2025

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