Job details

Manager, Content Strategy & Planning

Teamwork makes the stream work.

Roku is changing how the world watches TV

Roku is the #1 TV streaming platform in the US, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

About the Team

Roku’s Content Acquisition & Programming team is responsible for driving the strategy, execution and continued management of licensed content and partnerships for The Roku Channel across the US, Canada, Mexico and UK territories. The team encompasses Content Acquisition (responsible for deal strategy and negotiation to acquire Movies, TV Series, FAST Channels, and more), Content Partnerships (responsible for managing Roku’s hundreds of content partners), Content Strategy & Planning (responsible for guiding content investments and windowing tactics to maximize engagement and ROI), and FAST Channels Management (responsible for the strategy and execution behind FAST channels).

About the Role

The Content Acquisition & Programming Team is looking for a Manager, Content Strategy & Planning.

The Manager, Content Strategy & Planning will lead a small team across the content strategy & analysis, and programming & scheduling functions, working directly with Senior Roku Media Leadership to define the licensed content needs across VOD and FAST for The Roku Channel (TRC). 

This small but mighty team will devise and implement the content licensing strategy and execution plan for ad-supported licensed content across VOD and FAST Channels. The team works cross-functionally to translate an incredible amount of data into financial and strategic decisions regarding the mix of different types of content that comprise our overall offering, the content that resonates with The Roku Channel’s viewers and business models that drive the future growth of the Channel. The role will report to VP, Content Acquisition & Programming and is located in Santa Monica, CA or New York, NY.

The ideal candidate isn’t a bystander. They are curious and engaged, willing to jump in to solve problems and make data-driven decisions even when things feel very ambiguous. Our industry changes quickly, so we expect a great candidate to be comfortable responding quickly to changing business needs, knowing that their own success comes when the team succeeds.

For Santa Monica Only - The estimated annual salary for this position is between $165,000 and $247,000 annually.
Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location.
This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

What you’ll be doing

Create and iterate on data-based strategies to inform the content mix among VOD movies and series acquisitions, as well as FAST Channels
Develop content strategy guides for content acquisition team, working cross functionally across the Ads Optimization, Product, Core Analytics, Business Strategy and Audience Insights teams
Prepare portfolio analyses to support content deal negotiations and decisions in terms of required volume, optimal pricing and business needs; evaluating business metrics and KPIs
Develop content category and windowing strategies that maximize portfolio efficiency and margin while continuing to drive viewer engagement and increase viewer habit
Support Consumer Insights and Core Analytics to help identify deep, actionable data-driven insights into the content preferences, behavior and needs of The Roku Channel viewers
Evaluate business metrics and KPIs across Finance, Core Analytics, Content Acquisitions, Merchandising and Marketing
Manage team across deliverables for many time sensitive and sometimes ambiguous topics
Regularly present analyses and reports on relevant operating and financial metrics in an easy-to-understand format to senior business leaders both internally and externally
Perform other tasks, projects, and responsibilities as assigned by leadership

We’re excited if you have

4+ years of experience in a top management consulting firm, investment bank and/or media / entertainment / tech company in a strategy / program planning / analytical role. We are looking for candidates that have worked in a highly-demanding environment where complex modeling and analysis is performed
Bachelor's degree in business, finance, accounting, economics, or a highly analytical field (e.g., Engineering, Math, and Computer Science) or equivalent; MBA preferred but not required
Experience conducting quantitative analysis (including modeling) and qualitative analysis and can drive to insight and results using data
Exceptional financial modeling skills and proficiency with MS Excel & PowerPoint; working knowledge of statistics and analysis tools (e.g., Tableau, Looker)
Strong communication / presentation skills with a track record of presenting complex analyses to executives / senior management clearly and concisely
Team leadership

#LI-OR1

Benefits

Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.

The Roku Culture

Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We’re independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV. 

We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002. 

To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.

By Roku

Roku is a leading global tech company founded by Anthony Wood in 2002 that specializes in distributing streaming services via Roku-branded players and smart TVs. Roku tops US streaming TV distribution, reaching about 120 million people as of 2024.

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