Job details

Product Marketing Manager, Ad Measurement

Teamwork makes the stream work.

Roku is changing how the world watches TV

Roku is the #1 TV streaming platform in the US, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

About the role

At Roku, the Ads Product Marketing Team specializes in bringing Ad products and solutions to market. We are seeking a passionate, curious, and collaborative Ads Measurement Product Marketing Manager to join our growing Ad Product Marketing team. You will play a key role in the development of go-to-market strategies for the 1st party and 3rd party Ad Measurement offerings. You will work collaboratively and cross-functionally with the Product, Partnerships, and Ad Measurement team and other key stakeholders to define our, Roku Measurement capabilities. Additionally, you will contribute to broader business tactics and pursue learning and development opportunities to consistently grow and evolve as a Roku marketer and leader.

For New York Only - The estimated annual salary for this position is between $122,000 - $184,000 annually.

Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location.

This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

What you'll be doing

Lead the Go-to-Market (GTM) efforts for measurement product & partnerships. This includes Roku-built campaign reporting & measurement, ad verification partnerships, and 3rd party measurement partnerships. Enhance and update existing solutions as they change.
Be a trusted partner to the product, measurement, client services, and sales teams, and assist in establishing a feedback loop that encompasses all necessary customer and market inputs to influence products and 3rd party partnerships.
Bring a deep understanding and point of view of the advertising measurement industry, trends, competitive landscape, and work to create value propositions for Roku’s measurement.
Develop strong relationships with Ad Measurement & Product Management to consistently simplify and streamline Roku’s Ad measurement offerings.
Partner with sales marketing to develop collateral and education that bring solutions to life succinctly and excitingly.
Collaborate cross-functionally across the product team to ensure all products have a measurement strategy.
Work with 3rd party partners on joint GTM messaging and strategy.

We're excited if you have

5-7+ years of experience in product marketing or an ad measurement role within the advertising space with specific experience in releasing new Measurement products.
Ability to succinctly describe how solutions work.
Proven experience in partnering cross-functionally on strategy, positioning/narrative, and launches.
Excellent communication and storytelling skills, comfortable with speaking to larger groups and senior stakeholders.
Ability to collaborate and partner with stakeholders.
Excel at teamwork and can execute near-term business priorities while simultaneously building a long-term strategy for ad product marketing.
Deep knowledge of the ad-supported streaming space and the ad tech ecosystem.

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Benefits

Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.

The Roku Culture

Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We’re independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV. 

We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002. 

To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.

By Roku

Roku is a leading global tech company founded by Anthony Wood in 2002 that specializes in distributing streaming services via Roku-branded players and smart TVs. Roku tops US streaming TV distribution, reaching about 120 million people as of 2024.

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