Paid Media Manager

Overview:Looking for something different? We ARE that something different at RPM Living.Dynamic and fast growth culture and multiple nationwide opportunities let YOU shape your future with us. Top industry pay and benefits, best industry practices, career training and education, people-first focus... we show you the way to success.The position: The Paid Media Manager plays a pivotal role in developing and executing digital advertising campaigns across various platforms, including social media, search engines, and display networks. This position demands a blend of creative and analytical skills to optimize ad spend and maximize ROI.Responsibilities:Develop and implement comprehensive paid media strategies for various platforms such as Google Ads, Facebook, LinkedIn, and YouTube.Conduct continuous A/B testing of ad copy and landing pages to identify optimization opportunities.Analyze and interpret data to develop insights and action plans based on campaign performance and KPIs.Work closely with internal teams, including creative and media planning, to ensure timely campaign execution and alignment with brand goals.Stay updated on industry trends, tools, and best practices in digital advertising.Leverage big data and programmatic advertising techniques to target audiences effectively.Manage budgets and oversee the performance of all paid marketing campaigns.Create and deliver detailed reports and analytics to stakeholders, demonstrating campaign progress and ROI.Proactively identify new opportunities and innovative strategies to drive traffic and conversions.Manage team of Paid Media SpecialistQualifications:Bachelors degree in Marketing, Communications, or a related field.3-5 years of experience in digital marketing, with a focus on paid media and programmatic advertising.Proficiency in Demand Side Platforms (DSPs) like DV360, Amazon, and Verizon.Strong understanding of online ad serving concepts, especially for video and mobile.Demonstrable experience with Data Management Platforms (DMPs) such as BlueKai or Adobe Audience Manager.Excellent communication skills, both written and verbal, with the ability to present complex data in an understandable manner.A data-driven mindset with strong analytical skills and experience in media analytics and KPI tracking.High proficiency in digital marketing tools and software.A proactive and collaborative work style, with a drive to exceed performance goals.Employment with RPM Living is contingent upon successful completion of a background check.RPM Living is an Equal Opportunity Employer.Company Information:Join RPM Living and experience exceptional benefits designed to enhance your life.Weekly pay for all associates working onsite at an apartment communityComprehensive healthcare coverage available for all full-time, regular associatesEmployer-paid employee assistance, mental health, and wellness programsAncillary benefits including critical illness, hospital indemnity, and accident insurance401(k) with robust company matchOpportunities for professional development, career growth, and role-based learning plansDiversity, Equity, Inclusion and Belonging (DEIB) and multiple Employee Resource Groups (ERG)Paid time off plus floating holidays and volunteer daysDiscounted Perks (Costco membership, movie tickets, health & wellness, entertainment & travel discounts)RPM Living participates in E-Verify. For more information, see the E-Verify Participation Poster and the Right to Work Poster.Original job Paid Media Manager posted on GrabJobs ©. To flag any issues with this job please use the Report Job button on GrabJobs.