Strategic Brand Manager/ Team Lead (Mid-West)
Company Description
RRD is a leading global provider of marketing, packaging, print, and supply chain solutions that elevate engagement across the complete customer journey. The company offers the industry’s most trusted portfolio of creative execution and world-wide business process consulting, with services designed to lower environmental impact. With 22,000 clients, including 93% of the Fortune 100, and 32,000 employees across 28 countries, RRD brings the expertise, execution, and scale designed to transform customer touchpoints into meaningful moments of impact.
Job Description
The Strategic Brand Manager is an individual contributor role responsible for revenue generation and client retention of Brands with assigned franchise and co-op accounts. The Team Lead will work closely with the assigned sellers to implement sales strategies to increase revenue through solutions that support the clients marketing goals.
Key Duties & Responsibilities
- Sell, prospect, retain, grow and service regional and national franchise/co-op brands, with a focus on end clients/brands where there is not full corporate support of RR Donnelley campaigns.
- Develop sales strategies; ensure consistency of insights, messaging, and support across the Brand.
- Utilize internal resources to support campaign strategy, messaging and drive revenue.
- Collaborate with all internal partners and team members to drive revenue.
- Peer coach and team leader to sellers assigned to partner brands/team accounts.
- Identify, prospect and onboard new franchise brands and/or co-op partnerships.
- Work with field sellers or on self-written new business to onboard new franchise and or co-op brands.
- Experienced with contract and pricing negotiations.
- Effective communication and experience with C-suite decisions makers
- Be considered a business partner by the customer; maintain and grow customer accounts by:
- Providing valued, comprehensive and strategic account management.
- Ensuring tactical and flawless implementation of products, services, and solutions.
- Researching, tailoring, and teaching commercial insights to clients.
- Remaining point of contact to ensure end client’s concerns are addressed.
Qualifications
Experience
- 9+ years in a quota carrying sales role; demonstrated consistent success at achieving sales quota.
- Media experience required.
- Working with franchises and or co-op funds is highly desired.
- Project Management experience is highly desired.
- Challenger Sales or other sales insights driven methodology a plus.
Knowledge/Skills & Abilities:
- Demonstrates leadership qualities.
- Requires conceptual thinking to understand issues and implications.
- Exercises independent judgment in methods, techniques, and evaluation criteria for obtaining results.
- Ability to educate and influence stakeholders/audiences resulting in closed/won business.
- Ability to handle more complex/strategic accounts; typically interacting with client/prospects higher level executives/C-suite and ad agencies.
- Excellent written and oral communication skills.
- Ability to manage multiple clients while seeking new opportunities.
- Proficiency in Microsoft Office and CRM software, with aptitude to learn system
- Strong organization and negotiation skills
- Experiences with sales cadence software platform a plus.
Communication & Contacts:
- Communication with clients and internal co-workers – all levels of management, business leadership, customers, suppliers and other internal/external entities as required
Decision Making Scope
- Ability to make recommendations and bring out-of-box recommendations to clients and areas that support sales (i.e.: targeting, marketing, and pricing)
- Requires broad conceptual judgment and ability to deal with complex factors
Some travel required. Perform additional responsibilities as assigned.
Additional Information
All your information will be kept confidential according to EEO guidelines.
This is a salary plus incentive program eligible role. RRD's current pay range for this role is $50,000 to $150,000 / year. The pay range may be adjusted based on the applicable geographic location of the hired employee, and the range may change in the future. It is not typical for the final salary offered to be near or at the top of the range. Starting pay decisions are determined based on multiple factors including but not limited to relevant education, qualifications, skills, experience, certifications, proficiency, performance, shift, location, and other business needs. RRD offers benefits including medical, dental, and vision coverage, paid time off, disability insurance, 401(k) with company match, life insurance and other voluntary supplemental insurance coverages, plus parental leave, adoption assistance, tuition assistance and employer/partner discounts.
#LI-RRD
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RRD is an Equal Opportunity Employer, including disability/veterans
Average salary estimate
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At RRD, we're passionate about creating meaningful connections through strategic marketing solutions, and we're looking for a Strategic Brand Manager/Team Lead to join our team in beautiful Detroit, MI. This individual contributor role is vital for revenue generation and nurturing client relationships with our franchise and co-op accounts. As the Strategic Brand Manager, you will collaborate with our talented sellers to develop innovative sales strategies, ensuring that our brand insights and messaging resonate with our clients' marketing goals. Your expertise will shine as you identify and onboard new franchise brands while guiding internal partners in executing flawless campaigns. With over 9 years of experience in quota-bearing sales roles, you will leverage your media expertise and project management skills to drive significant revenue growth. Your clients will appreciate your ability to educate and influence, making you a trusted business partner. We value leadership qualities and the capacity to handle complex accounts, especially when interacting with C-suite executives. Excellent communication skills are a must, and proficiency in CRM software will be beneficial. Join us at RRD, where your efforts will directly impact customers' success across diverse industries, creating lasting brand experiences that make a difference. If you're ready to lead with creativity and strategic thinking, we'd love to hear from you!
RRD (R.R. Donnelley) provides businesses with advertising and marketing products and services. Some of their offerings include digital print materials, data management, business support, and more. This company is headquartered in Chicago, Illinois...
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