Strategic Brand Manager/ Team Lead (Mid-West)

As a Strategic Brand Manager/Team Lead at RRD, your primary responsibility will involve revenue generation and client retention for assigned franchise and co-op accounts. You'll work closely with sellers, develop sales strategies, and ensure consistent messaging while driving results that align with clients' marketing objectives.

Candidates for the Strategic Brand Manager position at RRD should have at least 9 years of experience in a quota-carrying sales role, particularly with media experience and knowledge of franchises and co-op funding. Strong project management skills and experience with sales-driven methodologies, like Challenger Sales, are also highly desired.

RRD supports its Strategic Brand Managers by providing access to internal resources that enhance campaign strategies, messaging, and sales efforts. Regular collaboration with internal teams ensures smooth execution, allowing brand managers to focus on building valued client relationships for long-term success.

The salary for the Strategic Brand Manager/Team Lead position at RRD ranges from $50,000 to $150,000 per year, depending on various factors, including location, experience, and qualifications. This role also includes a salary plus incentive program, providing opportunities for additional financial rewards.

Yes, experience interacting with C-suite decision-makers is essential for the Strategic Brand Manager position at RRD. The ability to effectively communicate and influence high-level executives will be crucial for maintaining and growing client accounts.

RRD offers a comprehensive benefits package to its Strategic Brand Managers, including medical, dental, and vision coverage, paid time off, disability insurance, a 401(k) plan with company match, life insurance, tuition assistance, and other perks such as parental leave and employee discounts.

As a Strategic Brand Manager at RRD, you will primarily work with regional and national franchise and co-op brands. Your focus will be on end clients where complete corporate support for RR Donnelley campaigns is not fully established, fostering growth and retention through strategic engagement.

In developing sales strategies, I would first analyze existing data and market trends relevant to our client base. Collaborating closely with sellers and internal teams, I would ensure that our messaging aligns with client goals. Tailoring insights to each client helps create customized solutions that resonate effectively.

To retain clients, I would prioritize comprehensive account management, maintaining open communication channels, and addressing any concerns proactively. Regular check-ins and tailored solutions based on client feedback would ensure that clients feel valued and understood, fostering loyalty.

I have extensive experience in negotiating contracts and pricing, focusing on aligning our offerings with the clients' needs while ensuring profitability. I approach negotiations with a collaborative mindset, aiming for outcomes that benefit both parties and strengthen long-term relationships.

To leverage internal resources, I would ensure seamless communication with cross-functional teams to gather insights and best practices. By utilizing data analytics, marketing collateral, and available technology, I could maximize the impact of our campaigns for our clients.

In a previous role, I successfully managed a project that involved launching a new product line for a franchise client. By coordinating with marketing, sales, and product development teams, we created a comprehensive go-to-market strategy. This collaboration resulted in a 25% increase in sales within the first quarter.

I prioritize effective time management and organization. By using CRM tools to track client interactions and setting clear goals for both existing accounts and prospecting, I can maintain a balance between nurturing current relationships and pursuing new business opportunities.

Essential skills for a Strategic Brand Manager include strong communication abilities, strategic thinking, outstanding organizational skills, and proficiency in negotiation. Additionally, understanding industry dynamics and being adaptable to changing market conditions are crucial for success.

In such situations, I would first listen to the client's concerns without interruption, ensuring they feel heard. Then, I would work collaboratively to identify solutions, implementing changes to address their issues while keeping open communication to regain their trust and confidence in our services.

Team leadership is a pivotal part of my role. As I coach and mentor sellers, I aim to foster a culture of collaboration and continuous improvement. By sharing insights and knowledge, I help develop a cohesive team that can effectively drive results for clients.

I stay updated with marketing trends through industry news, webinars, and networking with other professionals. Engaging with thought leaders on platforms like LinkedIn and attending relevant conferences allows me to continuously expand my knowledge and apply the latest techniques to benefit our franchise brands.