Manager, Strategic Account Marketing - Healthcare

About Team & About Role:Rubrik’s Marketing Team is growing and we’re looking for individuals to join us at one of the most pivotal moments in our journey. Our team breaks boundaries and challenges the status quo, innovating along the way. We embrace a culture of opportunity and empowerment, allowing team members to take their best ideas and see them to fruition, while constantly exploring one-of-a-kind strategies. Come be part of a team bringing a fresh perspective to data security. Join us and let’s be unstoppable, together.We are looking for an experienced marketer to drive the go-to-market efforts across one of our most strategic industries, Healthcare. You will develop a verticalized marketing strategy that drives engagement and accelerates pipeline and revenue growth within the top healthcare accounts through 1:1 and 1:few specialized tactics. This crucial position will need to work hand in hand with the sales organization to align marketing efforts to their objectives, leveraging deep insights into key accounts to craft and execute high-impact, scalable programs.The ideal candidate will be a self-starter, data-obsessed, comfortable in a dynamic environment, action-oriented to deliver results and revenue for the company.What you’ll do:Develop and Execute strategies targeted to the Healthcare industry:• Research, define and deliver comprehensive marketing strategies to drive pipeline and revenue, working in close partnership across both the sales and marketing ecosystem to create and close deals across a focused group of accounts.• Activate a blend of digital, content, and event marketing tactics such as targeted advertising, custom digital experiences, direct mail, executive programming, bespoke in-person/virtual seminars and account and industry specific events.• Build off of work from our Campaigns and Product Marketing Teams to develop tailored healthcare messaging and target audience aligned to their challenges and initiatives, driving toward new business, deal acceleration, or expansion.• Leverage customer and digital intent insights across internal and external data sources to enhance the effectiveness of industry campaigns, sales outreach and overall customer experiences.• Be a strategic business partner to Sales and Inside Sales Team Leaders in order to craft the short and long-term GTM strategy across the focused healthcare accounts.• Partner closely with regional enterprise Field, Strategic Account Team, Partner and Alliance marketing managers to ensure scale and a cohesive customer experience.• Set the standard for industry marketing campaigns. Build a playbook of successful tactics to be iterated on by future teams.Performance Measurement:• Track lead flow from campaign response through to pipeline generation, and collaborate with Inside Sales and Sales Management to improve conversion metrics. Be outcome obsessed to ensure campaign success.• Deliver regular reports and insights to leadership and stakeholders.• Manage a budget, assess the effectiveness of the various marketing tactics based on business targets, and continually refine and improve activities for greater impact using Salesforce and Tableau.Experience you’ll need:• 5+ years of experience and history of career growth in relevant Marketing roles within a fast-paced, high-growth technology company. Healthcare experience preferred.• Experience targeting and differentiating across new customers and expansion opportunities.• Familiarity with full-funnel ABM tactics, 1:1, 1:few, 1:many preferred• Strong sense of accountability and campaign ownership to manage your business and clearly communicate results back to the team with compelling written and presentation skills.• Strong analytical skills with an understanding of key metrics that drive the business, including funnel conversion rates and lead follow up processes.• Understanding of the IT and Security buyers, ability to create compelling events for her/him ideally within the security sector, direct and with partners.• Ability to build trusting, cross-functionally collaborative relationships across the organization.• Must maintain an optimistic, approachable, and self-starter attitude.• Strategic thinker with the ability to make data-driven decisions.The minimum and maximum base salaries for this role are posted below; additionally, the role is eligible for bonus potential, equity and benefits. The range displayed reflects the minimum and maximum target for new hire salaries for the role based on U.S. location. Within the range, the salary offered will be determined by work location and additional factors, including job-related skills, experience, and relevant education or training.US (SF Bay Area, DC Metro, NYC) Pay Range$132,200—$198,200 USDThe minimum and maximum base salaries for this role are posted below; additionally, the role is eligible for bonus potential, equity and benefits. The range displayed reflects the minimum and maximum target for new hire salaries for the role based on U.S. location. Within the range, the salary offered will be determined by work location and additional factors, including job-related skills, experience, and relevant education or training.US2 (all other US offices/remote) Pay Range$119,000—$178,400 USDJoin Us in Securing the World's DataRubrik (NYSE: RBRK) is on a mission to secure the world’s data. With Zero Trust Data Security™, we help organizations achieve business resilience against cyberattacks, malicious insiders, and operational disruptions. Rubrik Security Cloud, powered by machine learning, secures data across enterprise, cloud, and SaaS applications. We help organizations uphold data integrity, deliver data availability that withstands adverse conditions, continuously monitor data risks and threats, and restore businesses with their data when infrastructure is attacked.Linkedin (https://www.linkedin.com/company/rubrik-inc/mycompany/verification/) | X (formerly Twitter) (https://twitter.com/rubrikinc) | Instagram (https://www.instagram.com/rubrikinc/) | Rubrik.comDiversity, Equity & Inclusion @ RubrikAt Rubrik we are committed to building and sustaining a culture where people of all backgrounds are valued, know they belong, and believe they can succeed here.Rubrik's goal is to hire and promote the best person for the job, no matter their background. In doing so, Rubrik is committed to correcting systemic processes and cultural norms that have prevented equal representation. This means we review our current efforts with the intent to offer fair hiring, promotion, and compensation opportunities to people from historically underrepresented communities, and strive to create a company culture where all employees feel they can bring their authentic selves to work and be successful.Our DEI strategy focuses on three core areas of our business and culture:• Our Company: Build a diverse company that provides equitable access to growth and success for all employees globally.• Our Culture: Create an inclusive environment where authenticity thrives and people of all backgrounds feel like they belong.• Our Communities: Expand our commitment to diversity, equity, & inclusion within and beyond our company walls to invest in future generations of underrepresented talent and bring innovation to our clients.Equal Opportunity Employer/Veterans/DisabledRubrik is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.Rubrik provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Rubrik complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please contact us at hr@rubrik.com if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.EEO IS THE LAW (https://www.dol.gov/sites/dolgov/files/ofccp/regs/compliance/posters/pdf/eeopost.pdf)EEO IS THE LAW - POSTER SUPPLEMENTPAY TRANSPARENCY NONDISCRIMINATION PROVISION (https://www.dol.gov/sites/dolgov/files/ofccp/pdf/pay-transp_English_unformattedESQA508c.pdf)NOTIFICATION OF EMPLOYEE RIGHTS UNDER FEDERAL LABOR LAWS