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CEO/Managing Director (D2C product)

About us

Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/

About the role

We are creating a new D2C product in the Utilities category and we are looking for a Managing Director that can take care of day to day operations, execution and building a world class team.

Profit Share

This role comes with the profit share incentive and stock option that is quite generous for this role, more details would be shared at the interview.

The team

You will be building a strong team with high talent density who enjoy working in our fast-paced, 100% remote environment.

About you

You are a dynamic and hands-on leader with extensive experience in the D2C Digital Products (preferably subscriptions). You excel at driving growth and innovation, with a deep understanding of engineering, product, marketing, and growth strategies. In this role, you will be at the forefront, leading all departments with a focus on executing strategic initiatives and optimizing performance across the board. Your proven ability to manage teams, deliver results under pressure, and deeply engage in the technical and operational aspects of the business makes you the ideal candidate to steer our company towards continued success.

What you’ll do

  • Lead the company's strategic growth by developing and executing initiatives that drive business expansion, optimize market positioning, and advance overall progress.

  • Lead cross-functional teams in executing complex strategic initiatives, ensuring alignment across engineering, product development, growth, marketing, and sales.

  • Drive revenue growth and profitability while optimizing operational expenses.

  • Oversee the product development lifecycle, from ideation to launch, ensuring products meet market needs and quality standards.

  • Collaborate closely with engineering teams to deliver innovative solutions that align with customer expectations and business goals.

  • Ensure that the product roadmap is aligned with business strategy and customer feedback.

  • Oversee marketing campaigns, ensuring they are data-driven, customer-centric, and aligned with product launches and sales strategies.

  • Utilize data analytics to refine and optimize growth strategies, ensuring sustainable revenue growth.

  • Continuously monitor and analyze key financial and operational metrics, such as revenue growth, EBITDA margins, and customer acquisition costs (CAC).

  • Evaluate customer lifetime value (LTV) and return on ad spend (ROAS) to optimize marketing efficiency and resource allocation.

  • Track onboarding conversion rates to identify areas for improvement in user experience and increase customer activation and analyze average revenue per user (ARPU) and user retention rates to inform product development and enhance long-term profitability.

What we offer

  • Remote Work Environment: Embrace the freedom of working from anywhere, anytime, fostering a better work-life balance.

  • Stock options: We acknowledge the commitment required for the CEO/Managing Director role. Hence, we offer generous company stock options and revenue sharing to appreciate and reward your hard work.

  • Company-provided MacBook: We offer employees access to powerful MacBooks if needed, ensuring top-notch performance, energy efficiency, and seamless productivity.

Location

Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours.

Interview Process

After submitting your application, we conduct a thorough review which typically takes 3 to 5 days, but may occasionally take longer due to the volume of applications received. If we see a potential fit, we proceed with the following steps:

  • Recruiter Screening (40 minutes)

  • Final Interview (60 minutes)

Life at Ruby Labs

At Ruby Labs, we are more than a team; we're a community united in pushing the boundaries of technology and innovation. Our combined passion fuels our ambition for excellence, driving impact that resonates around the globe.

We are an equal-opportunity employer and celebrate diversity, recognizing that a diversity of thought and backgrounds builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate based on race, ethnicity, religion, color, place of birth, sex, gender identity or expression, sexual orientation, age, marital status, military service status, or disability status. Join us and be part of a company that is crafting the future of technology across multiple industries.

#Li-Remote

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What You Should Know About CEO/Managing Director (D2C product), Ruby Labs

Are you ready to take the reins as the CEO/Managing Director for an exciting new D2C product at Ruby Labs? We’re a dynamic tech company redefining the landscape of consumer products, and we’re looking for an innovative and hands-on leader to join our remote team. In this pivotal role, you’ll steer the day-to-day operations as we launch our new product in the Utilities category. Your expertise in D2C digital products, especially subscriptions, will be crucial as you lead cross-functional teams to execute strategic initiatives that drive growth and profitability. At Ruby Labs, we celebrate a culture of creativity and innovation, and you will have the opportunity to build a world-class team that thrives in our fast-paced environment. You’ll dive deep into product development, marketing strategies, and ensure our offerings align with customer needs and market trends. Plus, with attractive profit-sharing incentives and stock options, your commitment to excellence will be rewarded as we grow together. Whether you're leveraging data analytics to optimize strategies or leading marketing campaigns that resonate with our customers, your insights will be invaluable. Join Ruby Labs, where your passion for technology meets the thrill of creating impactful consumer products for the future!

Frequently Asked Questions (FAQs) for CEO/Managing Director (D2C product) Role at Ruby Labs
What are the key responsibilities of a CEO/Managing Director at Ruby Labs?

As the CEO/Managing Director at Ruby Labs, you'll lead the strategic growth of our new D2C product in the Utilities category. This involves developing and executing growth initiatives, leading cross-functional teams, overseeing product development, and driving revenue growth while ensuring operational efficiency.

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What experience is required for the CEO/Managing Director role at Ruby Labs?

Candidates should have extensive experience in D2C digital products, preferably within the subscription model. A successful track record in managing teams, driving product innovation, and understanding marketing and operational strategies is essential for the CEO/Managing Director position at Ruby Labs.

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What incentives does Ruby Labs offer for the CEO/Managing Director role?

As the CEO/Managing Director at Ruby Labs, you'll enjoy a generous profit share and stock options, reflecting our commitment to rewarding leadership and innovative contributions that drive the company's success.

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How does Ruby Labs support remote work for the CEO/Managing Director?

Ruby Labs operates with a flexible remote work model, allowing the CEO/Managing Director to work from anywhere within ± 4 hours of the CET time zone. We believe this flexibility fosters a better work-life balance and empowers our team to perform at their best.

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What type of work culture can I expect at Ruby Labs?

At Ruby Labs, you’ll find a vibrant and inclusive culture that values diversity and innovation. We work as a community, pushing the boundaries of technology and striving for excellence together, which makes the CEO/Managing Director role incredibly fulfilling.

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Common Interview Questions for CEO/Managing Director (D2C product)
What strategies would you implement as CEO/Managing Director to drive growth in a D2C product?

When answering this question, highlight a multi-faceted approach combining customer insights, market analysis, and innovative marketing strategies. Include examples of successful campaigns you've managed and how they contributed to growth, ensuring alignment with Ruby Labs' vision.

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How would you ensure alignment among cross-functional teams?

Discuss your experience facilitating communication and collaboration among different departments, emphasizing the importance of a shared vision and regular check-ins to align goals. Mention specific tools or practices you've used for effective project management.

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Can you describe your experience with product development lifecycles?

Talk about your specific experiences guiding products from ideation through launch. Emphasize your ability to steer the process in a data-informed manner, aligning product features with customer needs and market demand.

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What methods do you use to analyze performance metrics?

Outline your approach to analyzing key performance indicators such as revenue growth, customer acquisition costs, and retention rates. Be sure to mention any analytics tools you have utilized in the past to refine strategies.

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How do you approach developing a strong team culture in a remote environment?

Emphasize the significance of open communication, team-building activities, and fostering a sense of community among remote team members. Share examples of initiatives you've led to strengthen team dynamics and engagement.

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What role does customer feedback play in your strategy?

Explain how you value customer feedback as a crucial element for product development and marketing strategies. Discuss how you’ve implemented feedback loops in your previous roles to enhance user experience and product relevance.

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How do you manage budget constraints while driving growth?

Discuss your experience in budget management, providing examples of how you optimized resources to maximize growth without compromising quality. Emphasize strategic allocation based on data-driven decisions.

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What experience do you have with digital marketing strategies for D2C products?

Highlight your experience with various digital marketing channels, metrics for success, and campaigns that were particularly effective. Mention how you would leverage such strategies at Ruby Labs.

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What does a successful onboarding process look like for new customers?

Discuss best practices for onboarding, emphasizing personalized experiences and the importance of user education. Share metrics you feel are important for measuring onboarding success.

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Why do you want to lead at Ruby Labs?

Share your alignment with Ruby Labs’ mission and values, expressing genuine enthusiasm for the opportunity. Discuss how your experience and passion for innovation would make you a valuable asset to the company.

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Mission Driven
Inclusive & Diverse
Growth & Learning
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Medical Insurance
Dental Insurance
Vision Insurance
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401K Matching
Paid Time-Off

MO is seeking a Staff Product Manager to lead innovative public-facing product initiatives for the U.S. Department of Veterans Affairs.

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EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
April 22, 2025

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