Job details

Sr. Product Marketing Manager

About Sahara

Sahara AI is a decentralized AI network that unlocks fair and universal access to global knowledge capital. Through its suite of trustless, permissionless, and privacy-preserving AI products, Sahara empowers individuals and businesses with unparalleled opportunities for leveraging, utilizing, and monetizing their knowledge capital. Sahara has secured the backing of prominent Web3 and AI investors, including Polychain Capital, Sequoia Capital, Matrix Partners, Samsung Next, and many more.

Our Vision

Sahara envisions a world where human potential is maximized through the seamless integration of AI and blockchain technologies. We aim to make knowledge a shared and valued resource for everyone, creating a global ecosystem where every individual and business can freely and fairly access, utilize, and benefit from the vast expanse of their knowledge capital while maintaining their privacy and autonomy.

Our Principles

🔐 | Trust & Security: we are utilizing blockchain technology to ensure secure, private data ownership

🧑‍💻 | Innovation: we are developing AI-driven solutions for innovative knowledge utilization and monetization

🌍 | Fairness & Diversity: we are committed to providing fair and universal access to global knowledge for every human

About the role

We are currently looking for a Senior Product Marketing Manager to become an integral part of our team at Sahara. This is a high impact role. You will serve as a strategic go-to-market (GTM) planner and a hands-on GTM execution lead by working closely with cross-functional stakeholders. You will play a critical role in finding product-market fit, creating and driving product launch plans. You will serve as a translator and a storyteller who turns complex product information into compelling product messages, stories for marketing Sahara AI network, products, and tools to Web3 projects and developers.

Responsibilities

Collaborate with Product, Market Research, User Research stakeholders to identify user segmentation, prioritize use cases, and find product market fit.
Create GTM strategies targeting various customer and developer segments mostly in the Web3 space and some in the Web 2.5.
Create product launch plans with input from cross-functional stakeholders.
Drive GTM execution and work collaboratively with cross-functional stakeholders
Create concise and compelling product messaging, positioning, competitive messaging, and customize messaging for various target user / developer segments
Prepare product launch related external facing collateral, such as user guides, FAQs, content updates on the homepage or product pages.
Collaborate with marketing channel colleagues and provide product related messaging and content for campaigns, events, social media, etc.
Support the Content lead in writing blog posts that include product messaging and competitive positioning.
Stay updated on industry trends, technologies, competitors, developer and user feedback of Sahara to help drive and refine GTM strategies.

Requirements

5+ years of Product Marketing experience.
3+ years of working experience in Web3.
Direct L1/L2 experience or developer-facing experience is preferred.
Excellent written and verbal communication skills.
High tolerance for ambiguity.
An effective and efficient solution provider.
Strong interpersonal skills.
Strong analytical and problem solving skills.
Ability to think strategically and pay attention to details.
Agile and flexible.
Collaborative spirit with the ability to work in a dynamic, startup environment.
Eagerness to independently learn technologies and services, and delve into details.
Broad knowledge in the field of Web3 and AI.
Native or fluent in English.